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Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by...
Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the...
Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The...
Mumbai: 2021 was the year of the paradox. The return of LIVE sports and original programming on TV continued to attract new and more advertisers to...
Mumbai: Pro Kabaddi League, one of the fastest-growing sports franchises in terms of viewership is all set to return on 22 December, after a two-year hiatus,...
Mumbai: TV ad volumes increased by 11 per cent in September year-on-year (YoY), according to data provided by TAM Media Research. The month saw eight per...
Mumbai: The Indian Premier League (IPL) 14th season saw 19 per cent rise in the share of celebrity-endorsed advertisements over the previous season, according to data provided...
Mumbai: The ad volumes during 51 matches of IPL 14 grew by six per cent compared to IPL 13, according to TAM Media Research data. Ed-tech...
Mumbai: TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India...
Mumbai: TV advertising volumes for retail outlets – jewellers grew by 52 per cent in January-August 2021 over the same period in the previous year, according...
Mumbai: The advertising volumes for laptop/notebook category dipped by four per cent in January-August 2021 compared to the same period in 2020, according to TAM Media...
Mumbai: Television ad volumes for the auto industry grew by 34 per cent in the first half of 2021 (January-June) over the same period last year....
NEW DELHI: As the ongoing festive season hits a crescendo this Saturday with Diwali, ad volumes on television are witnessing a steady rise. However, in terms...
NEW DELHI: Battling through a rough quarter with, television advertising is once again gaining momentum. As per a recent TAM AdEx data, the month of June...
MUMBAI: Ever since the government launched its ‘Swacch Bharat Mission’, brands have left no stone unturned to make hay while the sun shines. As per a...
