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Tag: Tushar Vyas

  • WPP Stream India’s view into the future of communication and creativity

    WPP Stream India’s view into the future of communication and creativity

    MUMBAI: WPP Stream India, the unconventional (un) conference organised by WPP Group Company has announced its return in the pink city, Jaipur.  Being held in India for the second time, Stream will witness a diverse crowd of 250+ CEOs, senior marketers, senior leaders from media and creative, future thinking leaders, start ups/entrepreneurs and digital evangelists from the creative, media and technology space. The attendees would come together from 4 to 7 February to celebrate and explore the future of communications, creativity and digital innovation in South Asia.

     
    WPP Stream is a unique thought leadership initiative designed by WPP group to bring together the industry leaders on a single interactive platform in order to exchange and provoke ideas about the future of digital media, communications, creativity, business and society. With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show and more, Stream India stands to be an exclusive opportunity for individuals to test their ideas and tap into the wisdom of the masses. Moreover, the participant will also get a chance to meet Yossi Vardi, the globally acclaimed hi-tech investor who is also the co-host of Stream 2015 India edition.

     

    Ranjan Kapur – WPP Country Manager India, who will be hosting the STREAM 2015 India on behalf of WPP said, “We are absolutely delighted to announce the return of WPP Stream India. By the way of this initiative, WPP aims to foster entrepreneurship in the industry and bring an upsurge in the disruptive technologies and innovation. Stream 2014 was a great success and we are confident that this year is going to be even more exciting.”

     

    Stream being an (un)conference, follows rules distinct from the usual conference model, with no keynote speeches or PowerPoint presentations. The (un)conference is vastly focused on active involvement of participants and spontaneous discussions and conversations leading to explosion of ideas and thoughts. Stream recognizes role of technology & start-ups in shaping our future and taking it a notch higher this time, WPP has partnered with NASSCOM 10K startups wherein technology startups under the programme will demonstrate futuristic & next-gen technologies, through the STREAM tech-lab.

     

    Speaking on the same, Rajat Tandon, Senior Director, NASSCOM 10,000 Start-Ups Program said, “Resonating with our mission to nurture tech start-ups and make them meet F.A.M.E., our partnership with the Tech Lab at WPP Stream 2015 is all about manufacturing magic, a fantastic opportunity to expose the 10ksuperstars to new ideas, demystify technology and foster creative partnerships between tech startups, designers, and media professionals in a highly interactive unconference format.”

     

    Tushar Vyas, Managing Partner, GroupM expressed, “At a time when the entire world is moving at such a fast pace and  everything is going digital , it becomes imperative to thrust South Asia’s marketing and media industry into a era of unconventional and out of the box concepts, thinking and creativity and therefore the introduction of WPP Stream. Stream brings together brand marketers with various industry leaders to think about our digital future and what that means for communications, creativity & business.”

  • One-in-four digitally connected Indian will ensure growth of medium: IAA

    One-in-four digitally connected Indian will ensure growth of medium: IAA

    MUMBAI: The International Advertising Association (IAA) India Chapter conducted its 12th Webinar on 19 December 2014 as part of the ‘World Goes Digital’ webinar series.

     

    GroupM South Asia, veteran digital media specialist and managing partner, Tushar Vyas was a guest speaker in this series of the webinar.  As part of the GroupM South Asia ExCo, Vyas leads the digital media practice for GroupM South Asia. He is also responsible for investments and corporate business development.

     

    Commenting on the importance of the digital medium, Vyas said “The number of people who have embraced digital as a medium is a testimony to its growth and importance. There are 5 million smartphones being bought every month in India, which has ensured that 25 per cent of the Indian population is digitally connected.”

     

    IAA India Chapter & vice president, development (Asia pacific region) Srinivasan K Swamy commented, “Having experts like Tushar Vyas, ensures that our members and the fraternity in general gets the latest and most authoritative view on the digital media.”

     

    The Free Press Journal director and Webinar Series chairman Abhishek Karnani said “We were delighted to have Tushar Vyas addressing the 12th in the series of ‘World Goes Digital’ Webinar series hosted by the IAA India Chapter. These sessions go a long way in spreading the awareness of the digital media.”

     

    The International Advertising Association (IAA) India Chapter has hosted speakers like Citi India CMO Sanjeev Kapoor, Bookmyshow.com founder and CEO Ashish Hemrajani, Google India managing director Rajan Anandan, Linkedin India managing director Nishant Rao, Rediff.com founder Ajit Balakrishnan SAP chief story teller Julie Roehm, Hungama Digital Media managing director and CEO Neeraj Roy and mCordis co-founder & managing partner (EMEA) Paul Berney.

     

    Recently, Ram Subramanian and Rajjat Barjatya were also invited as guests on ‘World Goes Digital’ webinar series.

  • Milind Pathak joins Madhouse India as COO

    Milind Pathak joins Madhouse India as COO

    MUMBAI: Madhouse, a mobile marketing and communications company, has appointed Milind Pathak as COO. He will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas and will be based in Gurgaon.

     

    Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.

     

    Prior to joining Madhouse, Pathak was a part of the One97 Communications’ leadership team. He has over two decades of experience in sales, business development, marketing, strategy and P&L management.  Pathak moved to digital domain in 2005 as Buongiorno co-CEO and country manager and was responsible for setting up the company’s successful operations in India. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters, ASSOCHAM etc and has shared his experience and perspective on mobile domain, technologies and allied areas in many national & international conferences, seminars and round tables.

     

    Maa said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”

     

    Vyas added, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM’s New Me vision that puts digital at heart of the organisation. Madhouse India is a joint venture by WPP and Madhouse China and is managed by GroupM.”

     

    Pathak said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next 3 years the India will be a 400 million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships offering cutting edge solutions to brands for all the stages of their marketing cycle- awareness, sales and engagement.

     

  • GroupM launches India Digital Playbook 2014-15

    GroupM launches India Digital Playbook 2014-15

    MUMBAI: “We recall that, at WPP Stream India in February 2014, the renowned filmmaker Shekhar Kapur metaphorically referred to digital marketing as Shiv Tandava. We whole-heartedly agree with Kapur’s viewpoint,” is how the GroupM opened and launched its India Digital Playbook.

     

    The Playbook seeks to guide brand advertisers on the fast evolving digital media space in India.

     

    With India now standing at third position globally in internet users after China and US, the user growth is brisk- India today has 2.3 times the users that it had three years back. As of June 2014 India has 243 million internet users. For marketers, this comes as a significant challenge as well as opportunity to re-look media priorities and mix to take advantage of this shift.

     

    The always moving, always new, always-on digital and mobile screen experiences that are prevalent today constitute a new media phenomenon. This brings immense opportunities as well as new challenges on how brands now need to converse with their customers. Successful brands will be those that can adapt to the unrelenting pace of digital innovation.

     

    To help brands in this endeavour, GroupM has got some of the best digital minds in the country to come up with seven actionable opportunities in the coming year – like mobility, real time content and media, digital and experiential platforms.

     

    The playbook further details several milestones – including creating a matrix of outcomes and drafting a mobile first view- that brands should aspire to achieve this year to capitalise on these opportunities. The playbook recommends that brand advertisers adopt holistic insights and data driven approach with integrated marketing technology framework as the key enabler.

     

    GroupM Interaction managing partner Tushar Vyas said, “The digital revolution has now become an avalanche. This in turn opens greater avenues for brands to reach out and communicate effectively with their target audience. The Group M India Digital Playbook aims at providing a blueprint to help guide marketers through the twists and turns that await us.”

     

    The report goes on to say that currently the marketplace is very cluttered and fragmented in India and Programmatic Advertising has become a “catchall” term that the industry is using for behavioural targeting, real time bidding, exchange buying and all sort of things. Through the Playbook, the media agency wants to help marketers traverse this maze where it has outlined a few key recommendations on the Programmatic Advertising Strategy.

     

    Click here to read the Playbook

  • Content creators see value in social media data

    Content creators see value in social media data

    MUMBAI: Twitter, Facebook and television go hand in hand these days. The relationship between television and social media has been growing over the years. But does it have the potential to turn into a major revenue stream?

    Discussing this was a panel at TV.Nxt 2014 comprising Viacom18 Media VP and Colors commercial and digital head Vivek Srivastava, CNN International New Delhi bureau chief Ravi Agrawal, Nielsen India MD Prashant Singh, GroupM South Asia managing partner Tushar Vyas and Star India VP and digital marketing and CRM head Venke Sharma. The session was headed by Provocateur Advisory principal Paritosh Joshi.

    Firing up the session, Joshi asked Agrawal to share some insights as to how CNN evolved and now functions with the proliferation of social media since it was one of the early entrants into it. Agrawal highlighted that in the early 2000s, CNN had created a website called ireport.com where it invited people to click pictures and post from places where a journalist couldn’t be. “That’s when we saw that regular citizens can get the story before anyone can. We saw this even in the 2008 attack on the Taj Hotel in Mumbai, when the first few images that came were from the common people which were of superb quality. That became a great tool for us to tell stories from places unreachable to us,” he said. He went on to add that the notion of TV and social media being a new marriage is actually an old one in many parts of the world.

    While the possibility of getting a return path was natural for news, how does it work for fiction makers? Sharma started off by saying that there are people for whom entertainment is defined by buzzing topics and a fear of missing out. Talking about Star Plus’ hit show Diya Aur Baati Hum, he said that although it rates high on TAM ratings, it doesn’t garner the same on social media vis-a-vis Iss Pyaar Ko Kya Naam Du which doesn’t get the ratings but gets the buzz.

    Joshi went on to ask Vyas about the translation of social media into a source of revenue. Vyas said that social media works as a surrogate and is also an incremental data point. “We capitalise on the second screen behaviour and try and reach out to all set of audiences on various platforms. Social media is an incremental data over TV data,” he said.

    Nielsen had recently launched its Twitter TV ratings in the US for calculating data on TV shows on the social networking platform. Said Singh, “In this, we don’t count the number of tweets but rather the impressions. It is the GRP equivalent. Whether the market will decide to trade on it or to use it as another dimension against TV ratings is to be seen. But we believe that being able to measure impressions would be more and more important.”

    Talking about how the medium works in sync with the TV, Srivastava said that it is mostly important from a catch-up stand point in the media space. Facebook was to interact while not watching TV while Twitter was an accompaniment while watching TV. This was agreed upon by Sharma who said that Star had used Facebook to sharply target and get viewers to sample its latest Pro Kabaddi League.

    However, Agrawal pointed out that the capability of knowing how people react to your stories also puts the onus on journalists to be more careful and responsible.

    Joshi said that content makers are worried about the fact that the value of a viewer on TV is 100 times more than on digital. To this Vyas said that although it might be true in terms of absolute value, the audience on a platform like YouTube is higher than many other TV monetisation that is happening today. “If you look at advertising money, then digital is slowly reaching the top of the pyramid,” said Vyas.

    Star has set up its own listening hub to understand trends and draw actionable insights, highlighted Sharma. Agrawal ended the session by stating that drawing data from social media is also a danger. “It isn’t always a reflection of reality. The demographics that use social media are of a certain type and especially globally I would be slightly vary about extrapolating data from there,” he concluded.

  • GroupM wins highest number of awards at Yahoo! Big Chair 2013

    GroupM wins highest number of awards at Yahoo! Big Chair 2013

    MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.

    While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ‘Best content Marketing Award’ for the Mentos Riddle campaign, ‘Best Use of Display’ for Mathrubhumi and ‘Best Use of Mobile Advertising’ for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.

    “We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,” said GroupM Interaction south Asia managing partner Tushar Vyas.

    Added Maxus head of digital Unny Radhakrishnan, “We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.”

    The GroupM agencies manage the digital and integrated communications mandate for some of the country’s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg’s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino’s Pizza, Britannia and Havell’s to name a few.

  • GroupM appoints Atique Kazi as director Xaxis India

    GroupM appoints Atique Kazi as director Xaxis India

    MUMBAI: GroupM has appointed Atique Kazi as director of Xaxis, India.

    Kazi moves in from Yahoo!, and in his new role, will be reporting to GroupM India head of trading Prasant Kumar and head of digital Tushar Vyas.

    Commenting on the appointment, Kumar says, “Atique brings with him a decade of experience traversing sales, strategy, partnerships and new media technologies. His international experience coupled with his passion for digital and brands will help us scale Xaxis and make it a truly new age company.”

    Talking about his new role, Kazi says, “I look forward to an exciting and enriching career at Xaxis. My priority is to leverage my International exposure and digital experience to enhance GroupM‘s vision. I would like to have each and every client to see a marked increase in the quality of work they receive from Xaxis and help them lead in their field.”

    Kazi started his career with Ideasnyou.com in 2001.

  • GroupM hires Karthik Nagarajan as national director – social media

    GroupM hires Karthik Nagarajan as national director – social media

    MUMBAI: The media planning and buying agency of the WPP group, GroupM, has appointed Karthik Nagarajan as its national director — social media.

    Nagarajan will be part of Interaction Leadership Team and will report GroupM MD South Asia Tushar Vyas. 
     
    In his career spanning over 10 years in the industry, Nagarajan has worked for over two-and-a-half years as the director of Nielsen‘s online division in India, which he helped set up.

    In his role, he led Nielsen‘s audience measurement, social media and advertiser solution initiatives in the digital space. Nagarajan also managed the launch of the Nielsen Mckinsey JV – NM Incite in India.
     
    Nagarajan joined Nielsen from Shipcom Wireless, a technology company based out of Houston, Texas, where he served as Director of Marketing.

    Nagarajan has also managed a global research and consulting practice for Frost & Sullivan in the United States, in the areas of biometrics, smart cards and RFID for over four years.
     
    Vyas says, “Karthik will be responsible for strengthening the social media practices across all agencies of GroupM. His presence will help us beef up our efforts of understanding the behaviour of digital consumers and meaningful use of such learning in social environment.”

    Digital arms of GroupM include Mindshare Interaction, Motivator, Maxus Interaction, MEC Interaction, Quasar BMS (Brand and Media Solutions) and Blazar.a