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Tag: Tushar Shah

  • Sony BBC Earth shakes up factual entertainment space

    Sony BBC Earth shakes up factual entertainment space

    MUMBAI: Within a year of its launch, factual entertainment channel Sony BBC Earth has emerged as the leader in the metros as per the latest week 11 of BARC ratings.

    From the sixth position to the top, the ride has been quick for the channel. Sony BBC Earth stood at 5 per cent market share a year ago and now takes up 22 per cent backed by a strong distribution network, strategic content line-up and strong marketing innovations.

    Sony Pictures Networks India EVP and business head English cluster Tushar Shah said that this one year has been a period full of learning. “It is gratifying that in a span of one year, despite the channel having been launched as the eighth channel, we are on top today. All our efforts have paid off,” he exults.

    Shah adds that the infotainment genre has a slight entertainment edge which created a better opportunity. Research told them that people wanted pure, factual and full of life content. “The kind of content that Sony BBC Earth provides is real, factual and with grand visual effect. We are not driven by what competitors show, we believe in what we have and we are very confident that in the long run it will pay us rich dividends,” he says.

    Commenting on the same, BBC Worldwide south and south-east Asia SVP and GM Myleeta Aga said that Sony BBC Earth team’s consistent work on building reach and fine-tuning the programming and marketing mix has paid off. She further adds that series like Spy in the Wild and Fishing Impossible have performed well for the channel.

    The channel is celebrating its achievement with British TV presenter and medical journalist Michael Mosley. He conducts experiments on himself to give definitive answers to health-related questions and has busted many myths related to food, fitness and health. Trust me I’m a Doctor, Meet the Humans, The Truth About Exercise are some of the shows aired exclusively in India on Sony BBC Earth.

    Earlier in February 2018, to bridge the gap between urban lifestyle and the natural world, Sony BBC Earth had taken its brand proposition of ‘Feel Alive’ on-ground by introducing an annual property called feel-alive hours.

    The channel started with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity covered 300 schools, 2 lakh students across four cities of Mumbai, Delhi, Bangalore and Kolkata

    Also Read :

    Sony BBC Earth makes children ‘Feel Alive’ with its exclusive school contact program

    Sony BBC Earth reveals Republic Day programming plans

  • Sony: Tushar Shah now heads English cluster, Saurabh Yagnik shifted to new role

    Sony: Tushar Shah now heads English cluster, Saurabh Yagnik shifted to new role

    MUMBAI: Sony Pictures Networks India (SPN has announced the following changes in the leadership team portfolio.

    Saurabh Yagnik, will move into a newly created role of EVP – monetization strategy and consumer insights. In this role, Yagnik will lead the identification of organic and inorganic monetization opportunities in partnership with the revenue and channel heads, to increase SPN’s participation in the marketplace. He will also leverage consumer insights to identify and facilitate implementation of new business opportunities for the network. Yagnik moves into this new role from being SPN’s EVP and Business Head for the English cluster of channels, where he was heading AXN, Sony Pix, Sony Le Plex HD and Sony BBC Earth.

    Tushar Shah will take on the role of EVP – AXN, Sony PIX, Sony Le Plex HD, Sony BBC Earth and Sony Aath. Shah moves into this role from being SPN’s EVP & Business Head –Sony Aath.

    Both these roles will report into SPN CEO NP Singh.

    Yagnik has been with SPN for over four and a half years and Tushar has been with SPN for over eleven years. These moves are in line with SPN’s philosophy of providing exciting career opportunities to internal talent and the network’s focus on the future.

  • SPNI and Mojo production launches Maacher Jhol’s trailer

    SPNI and Mojo production launches Maacher Jhol’s trailer

    MUMBAI: Sony Pictures Networks India’s (SPN) latest offering, co-produced by Mojo Productions Pvt. Ltd, bengali film Maacher Jhol’s trailer was launched today on the big screen in the presence of the cast and crew.

    Written and directed by award-winning filmmaker Pratim D. Gupta, is a heartwarming journey of an internationally renowned Masterchef struggling to cook the quintessential Bengali dish, Maacher Jhol (fish curry).

    The official trailer, launched at the popular Kolkata cinema hall Priya, gave the audience a sneak peak of the film that has been shot in Kolkata and Paris and has music by Anupam Roy of Piku fame. Award-winning actor Ritwick Chakraborty plays Masterchef Dev D while the legendary Mamata Shankar plays his mother, and Paoli Dam his wife Sreela. “Maacher Jhol” is all set for a 18th August release in Bengal followed by a national release in the later weeks.

    Sony Pictures Networks India executive vice president Tushar Shah said, “Maacher Jhol beautifully captures the emotional bond between mother and son and how they make beautiful memories with food. It also brings out the flavors and aromas of Masterchef Dev’s relationship with various people who made an indelible impact on his life. We are confident that this heartwarming drama will change the way people watch Bengali cinema forever.”

    Mojo Productions Pvt. Ltd Joy B. Ganguly also added, “We have reached an inflection point in regional cinema, and Bengali films are in the forefront. Our second co-production for Sony Pictures Networks India has been a great experience. Pratim’s vision for “Maacher Jhol” will be a clutter breaker in the Indian film industry, the trailer is just one example.”

    Talking about the film, writer and director Pratim D. Gupta said: “Maacher Jhol has turned out to be a visceral experience to be seen, heard, felt and, most importantly, tasted. It celebrates a very Bengali sentiment but is universal in its resonance. Partnering with Sony Pictures Networks India and Joy has been a very fulfilling and enriching experience, given their unalloyed passion for cinema.”

  • Sony Aath to broadcast Pepsi IPL 2015 in Bengali

    Sony Aath to broadcast Pepsi IPL 2015 in Bengali

    MUMBAI: After tasting success with airing FIFA World Cup 2014 in Bengali, Multi Screen Media’s (MSM) Bengali entertainment channel Sony Aath will offer Bengali language feed for the upcoming Indian Premier League (IPL).

     

    This will be the first ever broadcast of the Pepsi IPL on the channel and will also be the first such exercise by MSM to launch a Bengali feed of the tournament. Sony Aath will cover the opening ceremony and all 60 matches of the eight edition of Pepsi IPL.

     

    MSM senior vice president Tushar Shah, who also manages the operations of Sony Aath, said, “With an aim to provide the most premium content to our viewers in West Bengal, we are back yet again to enthrall them by offering a whole new experience of consuming the largest cricketing extravaganza in their favourite language. We believe this initiative will not only help further expand the popularity of the nation’s most beloved cricketing tournament but also augment a larger fan base for the channel.”

     

    MSM CEO N P Singh added, “West Bengal has always been one of the key markets for Pepsi IPL. We believe that by offering the world’s largest cricketing spectacle in one of the most popular and widely spoken languages in the country will help enthrall the viewers. It will create a holistic viewing experience unlike anything else seen before on the channel. Given the tournament’s aggressive growth and ability to connect with millions on a national scale, this year we are positioning the event as ‘India Ka Tyohaar,’ which establishes the event as an annual sporting and entertainment festival.”

     

    As a prelude to the event the channel will run the ‘India Ka Tyohaar’ marketing campaign till the tournament kick-starts on 8 April 2015.

     

    The tournament will feature a total of 60 matches, including the live telecast of the opening ceremony on 7 April, the home and away matches between the franchises, the qualifying playoffs and the finals. The knockout stage will be from 19 – 22 May and conclude with the final match on 24 May, 2015.

  • Disney Channel rings in Teacher’s Day celebrations

    Disney Channel rings in Teacher’s Day celebrations

    MUMBAI: Disney Channel is paying tribute to teachers by dedicating a whole week in September to observe Teacher’s Day in a distinctive style. The channel is offering children across the country, a unique opportunity to acknowledge their teacher’s efforts and to make them feel very special.

    Children can write in to Disney Channel and have personalised greeting cards sent to their teachers. Disney Channel will also run a contest based on popular characters playing “teacher” from various Disney Channel shows with five kids getting a chance to take their teacher and entire class out for a Disney Channel treat. Teacher’s Week will be celebrated from 5 – 9 September on Disney Channel.

    Disney Channel is also running a contest to find “the coolest teacher of them all” based on the channel’s most popular characters playing “teacher” namely Miss Finster from Recess, Mr Keith and Mr Dig from Lizzie McGuire and Mr Petracelli and Mr Lawler from That’s So Raven. Kids writing in to Disney stating who they think is the coolest character teacher stand to win fabulous prizes. Five kids will bag a chance to take their teachers and the whole class out for a Disney Channel treat.

    Walt Disney Television International (India) director marketing and communications Tushar Shah said, “Teacher’s play an integral role in the overall growth and development of kids in their efforts to teach and impart knowledge. They are one of the main influencers in a child’s formative years that enable kids to nurture and chase their dreams wholeheartedly and make them a reality. Through the initiatives on Disney Channel we hope to create magic in the lives of kids and their teachers on this special occasion.”

    The celebrations are underway with promos running right up to 5 September on Disney Channel, on disneychannelindia.com and through school contact programmes in Delhi, Mumbai, Amritsar, Faridabad, Kanpur, Lucknow, Varanasi, Meerut and Rohtak. Kids can write into the channel or log on to the website or simply SMS us to participate.

    During “Teacher’s Week”, Disney Channel will also air teacher-student related episodes of various Disney Channel shows including That’s So Raven, Lizzie McGuire and Recess.

  • Disney Channel Fun Zone creates rollicking time for over 15,000 kids

    Disney Channel Fun Zone creates rollicking time for over 15,000 kids

    MUMBAI: Disney Channel brought yet another innovative opportunity for kids to experience the Disney Channel shows, win goodies and have a blast with their family. Over 15,000 kids and families had a rocking time this weekend at Disney Channel Fun Zone at the DNA YA! Station, an indoor festival for kids organised by the English daily DNA.

    In response to a clear need gap for weekend activities that are fun and involving for the entire family, Disney Channel – the entertainment partner for the DNA YA! Station designed the Disney Channel Fun Zone offering kids an opportunity to enjoy themselves with involving activities along with their families.

    Of the 2500 who registered at the Disney Channel Fun Zone, 40 kids got the opportunity to watch the ever best Disney movies in a specially designed Movie Theatre.

    What’s more, kids tested their acting skills at a special audition booth mimicking their favorite Disney characters and two lucky winners will be featured on Disney Channel.

    Walt Disney Television International (India) director marketing and communications Tushar Shah said, “We believe in providing a complete Disney brand experience every time we establish a contact with the viewer. There is a huge need gap today, of suitable content that has stickiness on-air which can also create involving on-ground-experiences. With innovative initiatives like Disney Channel Fun Zone, we aim to bridge the gap between TV content and on-ground brand experience for the viewers and enable viewers to develop a much stronger bond with Disney Channel.”

    The DC Fun Zone comprised six sub-zones, each representing a key property, which include That’s So Raven, Lizzie McGuire, Suite Life of Zack & Cody, Recess, American Dragon: Jake Long and the Disney Movies.