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Tag: Tushar Gupta

  • Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    Saif turns up the cool as brand face of Thermocool’s appliance portfolio

    MUMBAI: Bollywood’s Nawab of charm is now king of cool. Saif Ali Khan has been signed on as the brand ambassador for Thermocool Home Appliances, stepping into the spotlight to endorse the company’s cooler division, which includes desert air coolers, room coolers, and portable units.

    The tie-up, spanning two years, will see Saif front high-profile activations, interactive digital campaigns, and a string of consumer promotions designed to give the trusted homegrown brand a stylish new edge just in time for India’s scorching summers.

    Calling the association a “strategic milestone,” Thermocool MD Rajeev Kumar Gupta said Khan represents the perfect blend of “utility and style,” aligning with Thermocool’s push for high-performance yet aspirational products.

    Adding to that, Thermocool director of operations Tushar Gupta highlighted that Saif’s versatility and credibility would cement Thermocool’s place as a preferred choice in a crowded market. Meanwhile Thermocool director of sales & marketing Tanuj Gupta, called him “the embodiment of style meeting substance,” noting his multi-generational appeal.

    For decades, Thermocool has enjoyed a special place in Indian households, trusted for innovation and reliability. Now, with Saif lending his star power, the brand aims to refresh its connect with younger, design-conscious buyers while continuing to deliver quality cooling solutions to millions across the country.

    The rollout will span media platforms nationwide, promising consumers not just effective cooling tech but also a dash of stardom with every campaign. After all, when it comes to beating the heat, Thermocool is banking on Saif to keep things effortlessly chilled.

  • Thermocool unwraps sleek new logo and packaging in brand refresh

    Thermocool unwraps sleek new logo and packaging in brand refresh

    New Delhi: The home appliances giant has unveiled a fresh logo, modernised visual identity and sleek new packaging as part of a complete rebrand aimed at connecting with young, design-conscious Indian consumers.

    The refreshed look is set to deliver consistency both online and in-store, with packaging crafted to appeal to a generation that prizes not only performance but also aesthetics and lifestyle representation.

    “This rebranding marks a significant milestone in our brand’s legacy… it brings our brand home with the aspirations of a new generation of consumers,” said Thermocool, director of operations, Tushar Gupta.

    Echoing the sentiment, director of sales & marketing, Tanuj Gupta added, “Today, consumers don’t just want more from the brands that they invite into their lives; they want not just functionality, but purpose and design that speaks to their lifestyle. It’s more than the next logo update or packaging redesign; it’s about reframing how Thermocool interacts with its consumers. From shelf presentation to product experience, we are dedicated to delivering clever design, exceptional performance, and a brand that embodies the principle of contemporary living.”

    The brand refresh will roll out across multiple channels, underscoring Thermocool’s bid to stand out in a crowded marketplace while reinforcing its promise of clever design, strong performance and contemporary living.