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Tag: Turtle

  • Wunderman Thompson and Turtle weave peace with ‘THE LYNCHING’ on Durga Puja – Powerful Puja Film

    Wunderman Thompson and Turtle weave peace with ‘THE LYNCHING’ on Durga Puja – Powerful Puja Film

    MUMBAI: India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. 

    Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. For this, the agency chose the perfect platform – social media, where such issues thrive and are spread to create havoc. And the ideal occasion – Durga Puja, the country’s most celebrated religious festival was picked to release the film. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched.

    Needing around 3 months of painstaking animation, every frame of this 2min 17sec film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer.   

    Taking about this film, Senthil Kumar, Chief Creative Officer, Wunderman Thompson said, “THE LYNCHING : A film that celebrates the arrival of the Goddess with a powerful message for the nation. If art can move people this one will give you the shivers. An Ode to Keep the Faith that threads us together as One. It’s a human story that will be shared by millions and surely the  most relevant film this festive season. We are thankful to a brave client – Turtle for bringing this masterpiece to life on the auspicious day of Mahalaya, when the medium is the message.” 

    The Creative Team is led by the Executive Creative Director of WT Kolkata Arjun Mukherjee who has also Directed this film and the amazing art and Illustration is by Saptarshi Dey, Music by Prabuddha Banerjee. Dipthanshu Roy Anurag Aneek Soumya and Team in the Kolkata office Wunderman Thompson South Asia.

    ‘The Lynching’, created by Wunderman Thompson for Turtle, was released in September 2019 on the occasion of Durga Puja.

  • Turtle launches social campaign #idroppedmyclothes

    Turtle launches social campaign #idroppedmyclothes

    MUMBAI: Turtle, a lifestyle brand has made swift strides in becoming a popular menswear brand in India.  And in the process, the corporate has continuously strived to match the attributes of a turtle which has a tough outlook but soft and sensitive inside; lives long; never forgets its roots; can survive on land and in water and highly depends on its natural surroundings and its ecological system.

     
    Hence apart from making the finest apparel, it has relentlessly endeavored to explore avenues to conserve nature and serve its surrounding in a collective effort.  Taking this a step ahead, Turtle today initiated a social movement – #IDroppedMyClothes – a nationwide movement for the betterment of underprivileged community.

     
    The campaign makes an appeal to all individual’s in association with Goonj to be socially responsible by donating their clothes at any of the Turtle stores across the country.  Also, they can help this initiative become a nationwide movement by posting their donation with a picture or video on the social media with (hashtag) #idroppedmyclothes and nominating their friends/family to do the same.

     
    According to Turtle director Shitanshu Jhunjhunwalla “The format of this campaign is such that the noble cause of donating clothes to underprivileged can also be a fun activity for people. I would request everyone to be a part of this. Every person who donates will be eligible for free points added to their membership card which can be redeemed on their purchase.”

     
    At the end of the campaign all the collected clothes will be donated to underprivileged across the country through Goonj which is a non-governmental organization working in 21 states across India in disaster relief, humanitarian aid and community development.

     
    Turtle has been engaging in various efforts to support similar social causes through their CSR campaigns. They are actively involved in the conservation of endangered species of turtles across India for many years and recently entered into a partnership with TSA to support the conservation of freshwater turtles around the world to help shape a better, more sustainable community under its CSR philosophy. Turtle’s strong belief in ‘Earth’ and the preservation of the environment has fuelled many such initiatives, one of which is promoting the hand-spun and hand-woven, eco-friendly Khadi fabric with its premium and Limited Edition Khadi collection that would benefit the weavers and their families.

     

  • Cogmat lands social media duties of Turtle

    MUMBAI: Kolkata-based men‘s fashionwear manufacturer Turtle has awarded the duties for its social media and online promotion to digital marketing agency Cogmat.

    As part of the mandate, Cogmat will be responsible for reviving the existing properties on platforms like Facebook and Twitter apart from creating and increasing the brand‘s social media presences across platforms and will also take care of its online advertising to direct traffic to Turtle‘s e-commerce portal.

    Cogmat‘s list of clients includes brands like Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.