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Tag: Turner

  • Turner channels build buzz around ‘Batman v/s Superman: Dawn of Justice’

    Turner channels build buzz around ‘Batman v/s Superman: Dawn of Justice’

    MUMBAI: With the craziness surrounding the Batman v/s Superman: Dawn of Justice movie which will hit the cinema halls on 25 March, Turner operated channels are pulling out all stops to make viewers a key part of the experience. The celebrations will kick-start with a competition to attend exclusive red carpet events in India and Europe. Winners will also get the opportunity to win exclusive merchandise.

    There is also a special treat for fan-boys and girls on Toonami, which will showcase special Batman and Superman movies on Saturdays and Sundays at 11:45 am. On the other hand, all of Turner’s kids channels- Cartoon Network, POGO and Toonami will also have special contests for the superhero fans that will help them win exclusive movie merchandise.

    Living up to its new brand philosophy #LikeNeverBefore, HBO will give the consumers once in a lifetime opportunity via its new mobile app. Viewers can download RUSHH, and can get a chance to enter a competition to win a chance to rub shoulders with celebrities on red-carpet premiere events in London, Delhi and Mumbai.

    WB channel will also air a spellbinding ‘choose your side’ teaser which will be promoted across social media and numerous digital platforms.

     

  • Turner channels build buzz around ‘Batman v/s Superman: Dawn of Justice’

    Turner channels build buzz around ‘Batman v/s Superman: Dawn of Justice’

    MUMBAI: With the craziness surrounding the Batman v/s Superman: Dawn of Justice movie which will hit the cinema halls on 25 March, Turner operated channels are pulling out all stops to make viewers a key part of the experience. The celebrations will kick-start with a competition to attend exclusive red carpet events in India and Europe. Winners will also get the opportunity to win exclusive merchandise.

    There is also a special treat for fan-boys and girls on Toonami, which will showcase special Batman and Superman movies on Saturdays and Sundays at 11:45 am. On the other hand, all of Turner’s kids channels- Cartoon Network, POGO and Toonami will also have special contests for the superhero fans that will help them win exclusive movie merchandise.

    Living up to its new brand philosophy #LikeNeverBefore, HBO will give the consumers once in a lifetime opportunity via its new mobile app. Viewers can download RUSHH, and can get a chance to enter a competition to win a chance to rub shoulders with celebrities on red-carpet premiere events in London, Delhi and Mumbai.

    WB channel will also air a spellbinding ‘choose your side’ teaser which will be promoted across social media and numerous digital platforms.

     

  • Turner to launch HBO HD in April; unveils new look for HBO

    Turner to launch HBO HD in April; unveils new look for HBO

    MUMBAI: Turner International will be re-launching its channel HBO Hits as HBO HD in April this year.

    As was reported earlier by Indiantelevision.com, late last year Turner decided to re-brand HBO Hits as HBO HD, which was subject to regulatory approvals. Additionally, Turner also discontinued its other channel HBO Defined. Both HBO Hits and HBO Defined were launched as a partnership between HBO Asia and Eros International in 2013.

    HBO HD will be available on direct-to-home (DTH) and cable platforms from April. The broadcaster is also looking to launch the HBO mobile app in March.

    What’s more, the company has also unveiled a fresh new-look for HBO on 14 February, which reflects a youthful and aspirational viewer demographic. HBO’s new packaging has been redesigned to present world-class content to a local, but worldly, audience.

    Turner International, South Asia senior vice president and managing director Siddharth Jain said, “Consumers are at the centre of everything we do and these changes directly reflect this. The all-new HBO captures its audience’s imagination – like never before – through the implementation of a new programming and content strategy; and new fan-engagement initiatives. Indian consumers are spoilt for choice when it comes to entertainment options, and HBO is ideally positioned not only to excite but also engage.”

    The big-budget Mad Max: Fury Road on 14 February led the launch of a new program and content strategy, complemented by a social media campaign. This will be followed by four back-to-back Sunday premieres namely American Sniper, Wild Card, San Andreas and A Walk Among the Tombstones.

    The HBO mobile app will gives viewers access to channel details and information – boasting full channel schedules, a reminder feature, TV promos, preview of upcoming premieres and a Hollywood quiz.

  • Turner to launch HBO HD in April; unveils new look for HBO

    Turner to launch HBO HD in April; unveils new look for HBO

    MUMBAI: Turner International will be re-launching its channel HBO Hits as HBO HD in April this year.

    As was reported earlier by Indiantelevision.com, late last year Turner decided to re-brand HBO Hits as HBO HD, which was subject to regulatory approvals. Additionally, Turner also discontinued its other channel HBO Defined. Both HBO Hits and HBO Defined were launched as a partnership between HBO Asia and Eros International in 2013.

    HBO HD will be available on direct-to-home (DTH) and cable platforms from April. The broadcaster is also looking to launch the HBO mobile app in March.

    What’s more, the company has also unveiled a fresh new-look for HBO on 14 February, which reflects a youthful and aspirational viewer demographic. HBO’s new packaging has been redesigned to present world-class content to a local, but worldly, audience.

    Turner International, South Asia senior vice president and managing director Siddharth Jain said, “Consumers are at the centre of everything we do and these changes directly reflect this. The all-new HBO captures its audience’s imagination – like never before – through the implementation of a new programming and content strategy; and new fan-engagement initiatives. Indian consumers are spoilt for choice when it comes to entertainment options, and HBO is ideally positioned not only to excite but also engage.”

    The big-budget Mad Max: Fury Road on 14 February led the launch of a new program and content strategy, complemented by a social media campaign. This will be followed by four back-to-back Sunday premieres namely American Sniper, Wild Card, San Andreas and A Walk Among the Tombstones.

    The HBO mobile app will gives viewers access to channel details and information – boasting full channel schedules, a reminder feature, TV promos, preview of upcoming premieres and a Hollywood quiz.

  • NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    MUMBAI: NBCUniversal has appointed Josh Feldman to the newly created role of executive vice president – network partnerships reporting to NBCUniversal’s Advertising Sales division chief marketing officer John Harrobin.

    Feldman will lead the Network Partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the leadership of each NBCUniversal network across every platform to execute client-focused marketing efforts. Feldman will work closely with the Client Partnerships team to develop custom marketing solutions that deliver data-driven insights for each campaign.

    “Josh’s impressive career in entertainment media sales and client relations is exactly what we need as we strengthen our efforts to serve our advertisers better,” said Harrobin. “Josh has a proven track record of consistently delivering some of the most creative ways for marketers to reach consumers, particularly millennials, in meaningful ways. We’re excited to have him on board.”

    Prior to joining NBCUniversal, Feldman served as senior vice president and national sales manager of Turner Emerging Consumer Ad Sales for Turner Broadcasting, overseeing client relationships for Cartoon Network, Adult Swim and truTV.

    Previously, Feldman was vice president and New York sales manager for Cartoon Network and Adult Swim. He started his sales career with Turner and worked as an account executive for sister networks TBS and TNT before moving over to the animation group and Turner’s emerging consumer media business.

  • NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    MUMBAI: NBCUniversal has appointed Josh Feldman to the newly created role of executive vice president – network partnerships reporting to NBCUniversal’s Advertising Sales division chief marketing officer John Harrobin.

    Feldman will lead the Network Partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the leadership of each NBCUniversal network across every platform to execute client-focused marketing efforts. Feldman will work closely with the Client Partnerships team to develop custom marketing solutions that deliver data-driven insights for each campaign.

    “Josh’s impressive career in entertainment media sales and client relations is exactly what we need as we strengthen our efforts to serve our advertisers better,” said Harrobin. “Josh has a proven track record of consistently delivering some of the most creative ways for marketers to reach consumers, particularly millennials, in meaningful ways. We’re excited to have him on board.”

    Prior to joining NBCUniversal, Feldman served as senior vice president and national sales manager of Turner Emerging Consumer Ad Sales for Turner Broadcasting, overseeing client relationships for Cartoon Network, Adult Swim and truTV.

    Previously, Feldman was vice president and New York sales manager for Cartoon Network and Adult Swim. He started his sales career with Turner and worked as an account executive for sister networks TBS and TNT before moving over to the animation group and Turner’s emerging consumer media business.

  • Turner aims to re-imagine commercial breaks by combining ads with content

    Turner aims to re-imagine commercial breaks by combining ads with content

    MUMBAI: Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions. With an introduction by Turner Ad Sales president Donna Speciale, the meetings will include her new leadership team and introduce a new insights-powered unit within the division, Turner Ignite, led by executive vice presidents Dan Riess, head of content partnerships and Michael Strober, head of client strategy & ad innovation. Speciale will share Turner Ad Sales’ vision in better enabling business partners to re-imagine advertising by combining data and content. 

     

    Turner Ignite is the combination of two solution-oriented teams under Strober and Riess. The unit will focus on content and data solutions that power the next generation of portfolio capabilities for Turner, enhancing the ad viewing experience while also driving better ad performance.  During the meetings at CES, Turner Ignite will share with clients how they can keep one foot in today’s opportunities, while stepping another foot into tomorrow’s possibilities. Clients will be led through a suite of planning, creating, targeting and measuring solutions that put the consumer at the center of it all, and drive stronger business results for partners.

     

    “Turner Ignite will play an instrumental role in moving our partners’ businesses forward. While other companies separate their data and content teams, we believe it’s vital to bring them together, allowing advertisers to re-imagine the possibilities of advertising in one conversation. We want to continue to be a resource to clients and better help them accomplish their goals. With Turner Ignite and this powerful suite of solutions, we are set up to make that happen now,” said Speciale.

     

    Turner Ignite will share the newest tool within its arsenal of capabilities, Turner Native Plus. Once experienced only on digital and social platforms, Turner Native Plus expands the power of native advertising to television, producing a powerful environment for better brand storytelling. Utilising targeting capabilities to find the right placement across the entire portfolio, Turner will align with a brand and replace the traditional commercial pod with a space more powerful and impactful to the viewer. Turner can produce longer-form branded content for a client, or utilise the client’s existing and typically digital-based long-form content that previously didn’t have a home on television. Turner Native Plus will extend storytelling into the commercial pod by developing the right environment for the client, increasing exposure to the brand, and as a result, driving higher ROI.

     

    In addition to Turner Native Plus, Turner will share updates to previously announced solutions, real results out of last year’s deals, and highlight ways the company is leading in branded content. 

     

    . Launchpad: New to Turner, this first-of-its kind product combines the power of Turner’s premium branded content with real-time social analytics and promotion. Launchpad takes the influential branded content Turner creates for partners, and launches it into social and beyond, using data and insights to maximise a brand’s effectiveness. 

     

    . TargetingNOW: With 30 campaigns completed and a 27% average lift, Targeting Now will continue to target a specific audience and optimise a client’s schedules within their same media mix across the Turner portfolio in 2016.

     

    . AudienceNOW: A true audience-based selling product spanning the entire portfolio, AudienceNOW is a turbocharged version of TargetingNOW. Currently being executed with four key partners, the solution leverages the entire Turner portfolio to find the best schedule for the brand’s target audience across the entire day.

     

    . Turner Data Cloud: Turner’s Data Management Platform (DMP) can directly link to a client’s DMP to effectively execute targeting in digital and soon linear. The team will share a recent movie studio example where Turner Data Cloud enabled the brand to better connect with the right audience by finding new segments.

     

    . ROINOW: Turner’s proprietary research clarifies the distinct sales lift advertisers get from Turner’s branded content partnerships. With over 50 campaigns measured, ROINow continues to show powerful bottom line gains for partners.

     

    . Provable ROI: Building on the success of ROINOW, ProvableROI launched in 4th Quarter 2015 with 18 partners across the Turner Emerging Consumers portfolio of brands. All brands receive guaranteed success at the front end of their deals, and early insight shows that Provable ROI will be Turner’s next big measurement success story for partners.

     

    . Branded Content: Led by Courageus, CNN and HLN’s first-ever branded content, and including network brands such as Adult Swim and CONAN, marketers have extensive production opportunities utilising the breadth of Turner’s global, multi-screen portfolio.

     

    “We broke ground last year with our suite of data products, and now we are building on that with Turner Native Plus and Launchpad,” said Speciale. “These capabilities aren’t available anywhere else. We are fully equipped to take the burden off our partners and become a stronger resource for them. We want brands to connect with consumers like never before.”

  • Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    Nickelodeon’s ‘Shiva’ is highest rated kids show in India

    MUMBAI: It’s been a little over a month since its launch and Nickelodeon’s newest original kids show Shiva is already a leader in its genre. Topping the kids’ programming ranks for the last two consecutive weeks as per Broadcast Audience Research Council (BARC) India’s data, Shiva has claimed the title of the most watched kid show in India.

     

    Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria shares that she was sure Shiva had the makings of a great show for kids, as the character resonates with millions in the target group.

     

    “For any show to work in the kids category, the character has to have all the right attributes, which the kids of today want and value. With Shiva, I think we got that perfect winner yet again. Before the launch of Shiva,we had syndicated an Ormax True Value (OTV) study with boys and girls across Delhi, Lucknow, Ahmedabad, Mumbai and Chennai. Shiva ranked highest on the OTV score in comparison to all competitive players. The testament of this character’s success lies in the ratings where Shiva has been leading the charts across the four weeks since its launch,” Jaipuria explains.

     

    Nickelodeon’s latest gift to their tiny tot audience across the country, Shiva has not just helped in maintaining the channel’s high ratings but has also taken it to a new level. If one was to take out the average of the channel’s weekday ratings for the time slots when the show airs in the last four weeks, Nick leads the category by a large margin.

     

    Shiva currently airs at 1:30 pm, 4 pm and 6:30 pm on weekdays. 

     

    Going by the time band of 1:30 pm, Nick’s ratings stand at 584 (Rat 000s), followed by Cartoon Network at 268 (Rat 000s), Pogo TV at 344 (Rat 000s), Hungama TV at 192 (Rat 000s) and Disney Channel at 298 (Rat 000s). Similar is the case with time bands starting at 4 pm and 6:30 pm with Shiva amassing ratings of 440 (Rat 000s) and 807 (Rat 000s) respectively.

     

    According to BARC India’s week 48 ratings, the show leads the top five kids program list with a rating of 691 (Rat 000s), followed by Nick’s Motu Patlu in Wonderland with a rating of 675 (Rat 000s) and Cartoon Network’s Chain Kulii Ki Main Kulii at third position with 662 (Rat 000s).

     

    Jaipuria says that Shiva commands 11 per cent of Nickelodeon’s ratings and contributes to eight per cent of the channel’s slots. “In week 48, seven out of the top 10 slots belong to Shiva. With my years of working in this category, there are only a few shows which get such a heartwarming opening. Shiva topped the charts in the first week of its launch itself and continues to lead its slots,” she adds.

     

    Given the show’s popularity, advertisers are naturally buoyed. “Nickelodeon has been on a strong growth trajectory and we have been clear leaders in the genre. We have seen a huge growth in our ad rates, with advertisers continuing to show great interest in us and our characters,” Jaipuria reveals.

     

    The growing popularity of the show has also made Shiva a viable character for merchandising. “In the coming financial year, you will see a host of Shiva merchandise in the market. Stating from apparel, bags to even watches and bicycles, we will be launching Shiva merchandise across multiple categories,” Jaipuria informs.

     

    With ample faith in their home grown content, the channel also plans to take Shiva international. “All our local productions are being syndicated internationally. We presented Shiva this year at MIPCOM and talks of international syndication for our new hero are underway,” she adds in parting.

  • 5 homegrown animated characters we love on TV

    5 homegrown animated characters we love on TV

    MUMBAI: Out of all the things a 90s kid would envy a late millennial for, the joy of rooting for a desi cartoon character will probably be somewhere on top. While international animated series still enjoy a major audience patronage, kids today are increasingly preferring home grown shows where their favourite animated characters not only speak their language, but also belong from relatable cultures.

    Keeping that in mind, Indiantelevision.com compiled a list of five animated characters, which were conceptualised and launched in India.

    Read on…

    Bheem from Chhota Bheem

    When Green Gold Animation gave India Chhota Bheem in 2008, they weren’t prepared for its overwhelming reception by their tiny tot audience. This comedy adventure series that airs on Pogo gave kids their own little super hero, albeit inspired by Bheem from Indian mythology but delivered in a completely new avatar. With over 360 episodes spread across seven seasons and still running, Chhota Bheem became a household name and kids are happy to embrace him in their lives not only through television, but through various merchandising products as well. Add to that the appeal of a fascinating city like Dholakpur, and you have your perfect fiction series for kids!

    Chhota Bheem is easily one of the most popular animated characters for kids on television right now.

    Motu and Patlu from Motu Patlu

    Adapted from the classic Indian comic strip Lot Pot, this CGI animated series not only raised the bar for animated television series for kids in India but also for slapstick comedy in cartoons. It brought us even closer to the Lot Pot stars Motu and Patlu, whose witty and engaging exchanges would have us in splits in no time.

    Comparatively new to hit the television (2012) on Nickelodeon, the characters have already garnered a massive fan following and market for their merchandise. Today, Motu and Patlu not only command a massive fan base in India but enjoy an audience in Pakistan too, where it is also aired.

     Kris from Roll No 21

    Another innovative take on mythology from a modern day standpoint, Kris is modelled after Lord Krishna, but his ‘just another kid at school’ vibe is what brings him closer to the target audience. Needless to say, Kris appeals to not just the toddlers but also the preteens in the demography. In fact, the show owns its similarity to the mythology by having Kris as an incarnation of Lord Krishna himself. The story also reflects a modern take in Krishna and Kansa’s rivalry, which is shown through Kris’s continuous struggle to thwart Kanishk’s plan.

    Shiva from Shiva

    The new kid on the block, Nick’s latest original character Shiva has garnered a considerable fan base in just a month since launch. His character design and story backdrop makes him akin to international teenage superhero shows like Ben 10, which were a huge success worldwide. With his cool gadgets and charming appearance he easily stands out as a teen idol in the kids genre on television.

    Chote and Bade from 9XM

    One can argue that Chote Bade don't have a show to themselves but that doesn't change the fact that they are an iconic pair of animated characters that connected with millions of Indian youth through 9XM. In fact, the animated duo, to some extent, form the channel’s identity as its mascots. They are not only popular onscreen but their offline avatars along with their witty screenplay has often entertained us in various on ground marketing events for the channel as well.

    Their concept was an innovative way to keep the audience engaged even during intervals and breaks during segments of show, but eventually Chote and Bade evolved as characters and are considered an important part of the Indian television’s animated character family.

  • Turner launches Oh!K in Hong Kong with PCCW

    Turner launches Oh!K in Hong Kong with PCCW

    MUMBAI: Turner has joined hands with PCCW to launch a new 24 hour linear channel, Oh!K in Hong Kong on now TV.

     

    The channel will be available from 12 January, 2016 and will air a slew of Korean entertainment, premium drama series as well as variety and music programming across a number of platforms.

     

    Additionally, MBC shows will also be available through now TV’s SVOD service, Oh!K On Demand, as well as via PCCW’s newly-launched OTT service Viu. Another part of the Turner-PCCW agreement is the delivery of MBC shows on now TV’s upcoming free-to-air channel, launching in April 2016.

     

    Oh!K will be part of now TV’s Asia Entertainment Package, and available with English and Traditional Chinese subtitles and Korean audio.

     

    Turner Southeast Asia managing director and senior vice president Phil Nelson said, “This is an outstanding multi-platform partnership. In its short history, Oh!K has grown significantly with the addition of Hong Kong to our distribution roadmap. Likewise, our content partnership with MBC has allowed new audiences – across all platforms – exposure to a truly impressive and exclusive line-up of Korean content.”

     

    The current MBC shows available include Glamorous Temptation and Sweet Mob Family, and Korean variety show Infinite Challenge, which will be aired in the same week as its original telecast. In January, Hong Kong viewers will be treated to She Was Pretty.

     

    MBC director of global business Hyuk Jae Choi added, “This announcement is great news for fans of our content in Hong Kong. We know that they crave MBC dramas and variety shows in both Chinese and English, as soon as possible after their original Korean broadcast, and on platforms beyond just the TV screen. Through Turner, PCCW and MBC, this has become a reality.”