ITV

Tag: Turner

  • Turner appoints Eric Lee to lead its LBE business

    Turner appoints Eric Lee to lead its LBE business

    MUMBAI: Turner Asia Pacific has appointed Eric Lee as director for Asia Pacific to lead its growing location-based entertainment (LBE) business for the region.

    Lee is tasked with identifying opportunities to develop consumer-facing experiences such as water parks, theme parks, branded retail and entertainment spaces. These environments utilize Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turner’s other youth-focused brands including Tuzki, according to a company statement.

    This is a new position for Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising arm, and demonstrates its commitment to developing more LBE initiatives around the region. Lee’s appointment is a part of a wider strategy by Turner to become an even more consumer-centric and IP-focused company.

    Turner Asia Pacific business development and overseas CNE senior vice president, Clément Schwebig was quoted in the statement as saying, “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”

    The appointment comes at a period of growth for both the industry and Turner’s extensive portfolio of IP.

    Cartoon Network Amazone, the water park in Thailand that opened in 2014, is going from strength to strength and earlier this year, Turner opened a Tuzki-themed restaurant in Shanghai, China, and the first of a planned series of Cartoon Network retail stores in Seoul, Korea.

    Meanwhile in Dubai, Cartoon Network is all set to open its own themed zone at IMG Worlds of Adventure. In a number of other Asian markets, LBE projects in the CNE pipeline include Family Entertainment Centers and Retail-Dining-Entertainment experiences.

    Lee joins Turner from Rovio Entertainment in Europe, where he held the position of Director for Global LBE. There he worked with large-scale licensing deals and led innovative projects such as the first ever Angry Birds 4D film and Angry Birds VR experience. He has also held roles in Jack Rouse Associates and JBJ Associates and has worked on projects such as Ferrari World in Abu Dhabi, Crayola Experience in the US, Sochi Theme Park in Russia, and Angry Birds parks in the UK, Russia and Qatar.

  • Turner appoints Eric Lee to lead its LBE business

    Turner appoints Eric Lee to lead its LBE business

    MUMBAI: Turner Asia Pacific has appointed Eric Lee as director for Asia Pacific to lead its growing location-based entertainment (LBE) business for the region.

    Lee is tasked with identifying opportunities to develop consumer-facing experiences such as water parks, theme parks, branded retail and entertainment spaces. These environments utilize Cartoon Network’s global kids’ IP such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time, as well as Turner’s other youth-focused brands including Tuzki, according to a company statement.

    This is a new position for Cartoon Network Enterprises (CNE), Turner’s licensing and merchandising arm, and demonstrates its commitment to developing more LBE initiatives around the region. Lee’s appointment is a part of a wider strategy by Turner to become an even more consumer-centric and IP-focused company.

    Turner Asia Pacific business development and overseas CNE senior vice president, Clément Schwebig was quoted in the statement as saying, “Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”

    The appointment comes at a period of growth for both the industry and Turner’s extensive portfolio of IP.

    Cartoon Network Amazone, the water park in Thailand that opened in 2014, is going from strength to strength and earlier this year, Turner opened a Tuzki-themed restaurant in Shanghai, China, and the first of a planned series of Cartoon Network retail stores in Seoul, Korea.

    Meanwhile in Dubai, Cartoon Network is all set to open its own themed zone at IMG Worlds of Adventure. In a number of other Asian markets, LBE projects in the CNE pipeline include Family Entertainment Centers and Retail-Dining-Entertainment experiences.

    Lee joins Turner from Rovio Entertainment in Europe, where he held the position of Director for Global LBE. There he worked with large-scale licensing deals and led innovative projects such as the first ever Angry Birds 4D film and Angry Birds VR experience. He has also held roles in Jack Rouse Associates and JBJ Associates and has worked on projects such as Ferrari World in Abu Dhabi, Crayola Experience in the US, Sochi Theme Park in Russia, and Angry Birds parks in the UK, Russia and Qatar.

  • Q2-16: Warner Bros pulls down Time Warner revenue 5.4 percent

    Q2-16: Warner Bros pulls down Time Warner revenue 5.4 percent

    BENGALURU: Lower videogames, home entertainment and television licensing revenues pulled down Warner Bros revenue by 19.4 percent year-over-year (y-o-y) and operating income by 9.4 percent y-o-y for the quarter ended 30 June 2016 (Q2-16, current quarter). Warner Bros contributed 38.2 percent to Time Warner Inc. (Time Warner) in Q2-16, and hence pulled down its parent’s consolidated revenue by 5.4 percent y-o-y to $6,952 million from $7,348 million in the corresponding year ago quarter.

    Time Warner operating income was almost flat y-o-y (declined 0.7 percent) in the current quarter at $1,846 million as compared to $1,849 million in Q2-15. Adjusted operating income in Q2-16 declined 5.5 percent y-o-y to $1,760 million from $1,862 million in Q2-15.

    Company speak

    Time Warner chairman and CEO Jeff Bewkes said, “We had a strong first half of 2016, which puts us ahead of our original goals for the year. Our performance reflects the creative excellence resulting from investments we’ve been making in the very best content. At the same time, we’re capitalizing on new distribution opportunities to take advantage of the growing demand for high-quality video content around the world. As an example of our creative excellence, Time Warner received 148 Primetime Emmy nominations – more than any other company – with HBO’s 94 again setting the pace for the industry. In the second quarter, TNT and TBS finished as the two highest rated ad-supported cable networks in primetime among adults 18-49, and Warner Bros. once again came out of the upfront as the leading supplier to broadcast television. Warner Bros. also gained momentum in film with recent successes, such as Central Intelligence and The Conjuring 2, and anticipation is running high for Suicide Squad, which debuts this week.”

    Bewkes continued, “Today, we also announced our 10 percent investment in Hulu LLC and that Turner has separately signed an affiliate agreement for its full suite of networks to be carried on Hulu’s live-streaming service slated for launch early next year. These are just the latest examples of our commitment to supporting innovative digital services that allow consumers to access high-quality content however they want it across a variety of platforms. We’re confident the multiple investments we’re making in these types of services position the Company to benefit from growing global demand for the strongest network brands and very best video content.”

    Segment numbers

    Time Warner has three segments – Turner – which contributed the most to revenue (43.3 percent in Q2-16), Home Box Office – the smallest segment in terms of revenue contribution (21.1 percent in Q2-16) and Warner Bros which contributed 38.2 percent to Time Warner’s revenue Q2-16.

    Turner

    Turner reported 6.5 percent y-o-y increase in revenue in Q2-16 at $3,010 million as compared to $2,827 million in Q2-15. Revenues due to increases of 11 percent ($142 million) in Subscription revenue and 6 percent ($73 million) in Advertising revenue, partially offset by a decline of 15 percent ($32 million) in Content and other revenue says the company.

    Turner’s operating income in Q2-16 was flat y-o-y at $1,130 million, while adjusted operating income increased marginally y-o-y (0.3 percent) to $1,133 million from $1,130 million. The company says that operating income was flat as the growth in revenues was offset by higher expenses, including increased programming and marketing costs.

    Home Box Office (HBO)

    HBO revenue in the current quarter increased 2 percent y-o-y to $1,467million from $1,438 million in Q2-15. Time Warner says that HBO revenue increased due to an increase of 6 percent ($72 million) in Subscription revenues partially offset by a decline of 17 percent ($43 million) in Content and other revenues.

    The segment reported 5.3 percent y-o-y decline in operating income and adjusted operating income in the current quarter to $481 million from $508 million in Q2-15. Operating income declined because the growth in revenues was more than offset by higher expenses, including increased programming and restructuring and severance costs says the company.

    Warner Bros

    As mentioned above, Warner Bros declined 19.4 percent y-o-y to $2,658 million from $3,298 due to lower videogames, home entertainment and television licensing revenues.

    The segment reported 9.7 percent y-o-y decline in operating income in Q2-16 to $308 million from $341 million.  Adjusted operating income in the current quarter declined 36.9 percent to $217 million from $344 million in Q2-15. Time Warner says that operating income declined due to the decline in revenues, partially offset by lower associated costs of revenues due to the number and mix of film and videogames releases, a $90 million gain on the April 2016 sale of Flixster and lower film valuation adjustments.

  • Q2-16: Warner Bros pulls down Time Warner revenue 5.4 percent

    Q2-16: Warner Bros pulls down Time Warner revenue 5.4 percent

    BENGALURU: Lower videogames, home entertainment and television licensing revenues pulled down Warner Bros revenue by 19.4 percent year-over-year (y-o-y) and operating income by 9.4 percent y-o-y for the quarter ended 30 June 2016 (Q2-16, current quarter). Warner Bros contributed 38.2 percent to Time Warner Inc. (Time Warner) in Q2-16, and hence pulled down its parent’s consolidated revenue by 5.4 percent y-o-y to $6,952 million from $7,348 million in the corresponding year ago quarter.

    Time Warner operating income was almost flat y-o-y (declined 0.7 percent) in the current quarter at $1,846 million as compared to $1,849 million in Q2-15. Adjusted operating income in Q2-16 declined 5.5 percent y-o-y to $1,760 million from $1,862 million in Q2-15.

    Company speak

    Time Warner chairman and CEO Jeff Bewkes said, “We had a strong first half of 2016, which puts us ahead of our original goals for the year. Our performance reflects the creative excellence resulting from investments we’ve been making in the very best content. At the same time, we’re capitalizing on new distribution opportunities to take advantage of the growing demand for high-quality video content around the world. As an example of our creative excellence, Time Warner received 148 Primetime Emmy nominations – more than any other company – with HBO’s 94 again setting the pace for the industry. In the second quarter, TNT and TBS finished as the two highest rated ad-supported cable networks in primetime among adults 18-49, and Warner Bros. once again came out of the upfront as the leading supplier to broadcast television. Warner Bros. also gained momentum in film with recent successes, such as Central Intelligence and The Conjuring 2, and anticipation is running high for Suicide Squad, which debuts this week.”

    Bewkes continued, “Today, we also announced our 10 percent investment in Hulu LLC and that Turner has separately signed an affiliate agreement for its full suite of networks to be carried on Hulu’s live-streaming service slated for launch early next year. These are just the latest examples of our commitment to supporting innovative digital services that allow consumers to access high-quality content however they want it across a variety of platforms. We’re confident the multiple investments we’re making in these types of services position the Company to benefit from growing global demand for the strongest network brands and very best video content.”

    Segment numbers

    Time Warner has three segments – Turner – which contributed the most to revenue (43.3 percent in Q2-16), Home Box Office – the smallest segment in terms of revenue contribution (21.1 percent in Q2-16) and Warner Bros which contributed 38.2 percent to Time Warner’s revenue Q2-16.

    Turner

    Turner reported 6.5 percent y-o-y increase in revenue in Q2-16 at $3,010 million as compared to $2,827 million in Q2-15. Revenues due to increases of 11 percent ($142 million) in Subscription revenue and 6 percent ($73 million) in Advertising revenue, partially offset by a decline of 15 percent ($32 million) in Content and other revenue says the company.

    Turner’s operating income in Q2-16 was flat y-o-y at $1,130 million, while adjusted operating income increased marginally y-o-y (0.3 percent) to $1,133 million from $1,130 million. The company says that operating income was flat as the growth in revenues was offset by higher expenses, including increased programming and marketing costs.

    Home Box Office (HBO)

    HBO revenue in the current quarter increased 2 percent y-o-y to $1,467million from $1,438 million in Q2-15. Time Warner says that HBO revenue increased due to an increase of 6 percent ($72 million) in Subscription revenues partially offset by a decline of 17 percent ($43 million) in Content and other revenues.

    The segment reported 5.3 percent y-o-y decline in operating income and adjusted operating income in the current quarter to $481 million from $508 million in Q2-15. Operating income declined because the growth in revenues was more than offset by higher expenses, including increased programming and restructuring and severance costs says the company.

    Warner Bros

    As mentioned above, Warner Bros declined 19.4 percent y-o-y to $2,658 million from $3,298 due to lower videogames, home entertainment and television licensing revenues.

    The segment reported 9.7 percent y-o-y decline in operating income in Q2-16 to $308 million from $341 million.  Adjusted operating income in the current quarter declined 36.9 percent to $217 million from $344 million in Q2-15. Time Warner says that operating income declined due to the decline in revenues, partially offset by lower associated costs of revenues due to the number and mix of film and videogames releases, a $90 million gain on the April 2016 sale of Flixster and lower film valuation adjustments.

  • Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through a thorough survey. The New Generations report surveyed over 6,690 respondents, which included kids ranging from the age of 7-14 years and parents of 4-14 years old kids.

    While the report clearly pointed at the rapid adoption of the digital media by kids through mobile phones and other smart devices, the primary mode of consumption of media is still television with a staggering 97 percent preference. Going deeper the television viewing data revealed that 50 percent of parents enjoy watching television with their kids daily and 80 percent of them closely monitor what their kids are viewing.

    When it comes to digital, 90 percent of kids are growing up in homes with mobile, though the numbers are still behind compared to more mature markets like the US, Europe and Southeast Asia, which is mainly due to the much developed multiscreen set up in other countries, which is still catching up in India.

    In spite of their increased activity on the social media, targeting kids online can be a tricky business, said Turner International India MD Siddharth Jain.

    “Only kids above the age of 13 are allowed to set up an account in Facebook, but our findings show that 25 percent of the kids are on Facebook, while 5 percent of the parents are aware of that. Regardless of our findings, as a responsible broadcaster, we can’t encourage kids to be on the social media platform just to market our channel better. Instead we urge kids to check out our website. We also have apps, like the recently launched CN Anything that grabs kids attention through short and snacky content that they can consume through their smart phones,” Jain explained.

    When asked how these findings will help the network in shaping its content strategy for the kids, Turner International India executive director and Network dead – Kids, Krishna Desai shared, “Over the years we have seen how kids behave in their households and schools, and the New Generations report helps us identify little nuances of the kids that are relevant to the time we are in. There are many cues from understanding how a typical day in the life of a child is like, what their preferences are segregated in age gender and market that help us determine trends and build content for them.”

    Though technology has brought about a huge change in the ever evolving life of kids and how they perceive the world and society around them, the biggest shift since the 2012 report has been in the purchasing power that an average kid commands currently. Average pocket money for an Indian kid has increased from Rs. 275 in 2012 to Rs. 555 in 2015.

    This is a 100 percent increase in pocket money since 2012. 52 percent kids receive pocket money out of which 50 percent save it (majority being girls), and the balance 50 percent spend their money on buying clothes, shoes, junk food and toys. “At an annual spending potential of Rs. 22,594 crore, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba and Maldives,” shared Turner International India Director and South Asia Research Head  Rahul Sachdev.

    Not only that, kids also have a considerable influence in what consumer goods should be bought in the household, which hints at brands to seriously  target kids in their marketing initiatives.  

    “We look beyond television content through this report. We have partners in the broadcast industry as well as advertisers, marketers, and other affiliates who can make great use of this data. A fact like ‘67 percent of purchases at home is influenced by children’ is very important for a good brand advertising with us to find out ways to convince the kids to buy their products,” Jain added.

    When it comes to advertisement, kids are easily won over by the presence of their favourite cartoon characters or superheroes. “Children from the East region love ads with cartoon characters and animations while those in the west region prefers ads with humour; children in the north and south region behave in a similar manner- taking a cue from humour and cartoon characters. Over 65 percent children and parents are attracted towards character based product packaging,” the report says.

    Other highlights from the report included:

    Education: 40 percent parents are seen saving in child specific plans and schemes for a bright future and better education from their child’s tender age

    New Technology: Use of technology amplified exceptionally as kids live in connected homes. Gaming– the number one online activity for children

    Purchasing power: Pocket money given to kids in 2015 has grown by a 100 percent

    Kids & their environment: Kids chose to eliminate poverty and promote peace. 64 percent kids are aware of the government’s Swachch Baharat Abhiyaan and an equal percentage of kids open to participate in the move towards a cleaner India.

    Icons: Salman Khan, Katrina Kaif, Sachin Tendulkar and Sania Mirza rule the hearts of the kids.

     

  • Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

    MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through a thorough survey. The New Generations report surveyed over 6,690 respondents, which included kids ranging from the age of 7-14 years and parents of 4-14 years old kids.

    While the report clearly pointed at the rapid adoption of the digital media by kids through mobile phones and other smart devices, the primary mode of consumption of media is still television with a staggering 97 percent preference. Going deeper the television viewing data revealed that 50 percent of parents enjoy watching television with their kids daily and 80 percent of them closely monitor what their kids are viewing.

    When it comes to digital, 90 percent of kids are growing up in homes with mobile, though the numbers are still behind compared to more mature markets like the US, Europe and Southeast Asia, which is mainly due to the much developed multiscreen set up in other countries, which is still catching up in India.

    In spite of their increased activity on the social media, targeting kids online can be a tricky business, said Turner International India MD Siddharth Jain.

    “Only kids above the age of 13 are allowed to set up an account in Facebook, but our findings show that 25 percent of the kids are on Facebook, while 5 percent of the parents are aware of that. Regardless of our findings, as a responsible broadcaster, we can’t encourage kids to be on the social media platform just to market our channel better. Instead we urge kids to check out our website. We also have apps, like the recently launched CN Anything that grabs kids attention through short and snacky content that they can consume through their smart phones,” Jain explained.

    When asked how these findings will help the network in shaping its content strategy for the kids, Turner International India executive director and Network dead – Kids, Krishna Desai shared, “Over the years we have seen how kids behave in their households and schools, and the New Generations report helps us identify little nuances of the kids that are relevant to the time we are in. There are many cues from understanding how a typical day in the life of a child is like, what their preferences are segregated in age gender and market that help us determine trends and build content for them.”

    Though technology has brought about a huge change in the ever evolving life of kids and how they perceive the world and society around them, the biggest shift since the 2012 report has been in the purchasing power that an average kid commands currently. Average pocket money for an Indian kid has increased from Rs. 275 in 2012 to Rs. 555 in 2015.

    This is a 100 percent increase in pocket money since 2012. 52 percent kids receive pocket money out of which 50 percent save it (majority being girls), and the balance 50 percent spend their money on buying clothes, shoes, junk food and toys. “At an annual spending potential of Rs. 22,594 crore, Indian Kids have more money to spend than the GDP of 50 smaller countries of the world including Bhutan, Aruba and Maldives,” shared Turner International India Director and South Asia Research Head  Rahul Sachdev.

    Not only that, kids also have a considerable influence in what consumer goods should be bought in the household, which hints at brands to seriously  target kids in their marketing initiatives.  

    “We look beyond television content through this report. We have partners in the broadcast industry as well as advertisers, marketers, and other affiliates who can make great use of this data. A fact like ‘67 percent of purchases at home is influenced by children’ is very important for a good brand advertising with us to find out ways to convince the kids to buy their products,” Jain added.

    When it comes to advertisement, kids are easily won over by the presence of their favourite cartoon characters or superheroes. “Children from the East region love ads with cartoon characters and animations while those in the west region prefers ads with humour; children in the north and south region behave in a similar manner- taking a cue from humour and cartoon characters. Over 65 percent children and parents are attracted towards character based product packaging,” the report says.

    Other highlights from the report included:

    Education: 40 percent parents are seen saving in child specific plans and schemes for a bright future and better education from their child’s tender age

    New Technology: Use of technology amplified exceptionally as kids live in connected homes. Gaming– the number one online activity for children

    Purchasing power: Pocket money given to kids in 2015 has grown by a 100 percent

    Kids & their environment: Kids chose to eliminate poverty and promote peace. 64 percent kids are aware of the government’s Swachch Baharat Abhiyaan and an equal percentage of kids open to participate in the move towards a cleaner India.

    Icons: Salman Khan, Katrina Kaif, Sachin Tendulkar and Sania Mirza rule the hearts of the kids.

     

  • BARC week 14: Nick reigns at the top in kids genre with Motu Patlu

    BARC week 14: Nick reigns at the top in kids genre with Motu Patlu

    MUMBAI: Week 14 saw Viacom 18’s Nick continuing to reign at the lead position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category. The genre overall has seen a jump in ratings as compared to last month.

    Nick bagged a whooping 84552 (000s sums) ratings, followed by Pogo TV with 72336 (000s sums) and Disney Channel at number three with 61744 (000s sums) ratings.

    Hungama was close at heels at fourth spot with 59841 (000’s sums ) viewership ratings. Turner’s Cartoon Network followed at the fifth spot with a viewership rating of 56039 (000s sums).

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu Aur Khazaane Ki Race [2015 – Animated] is back in lead with a rating of 884 (000s sums) closely followed by Pogo TV’s Chhota Bheem: Master of Shaolin [2011 – Animated] with 809 (000s sums) ratings.

    Nick’s Motu Patlu in Wonderland [2013 – Animated] revisited the top five program list at third spot with a slightly lower rating of 725 (000s sums). Pogo Tv’s Chhota Bheem : Gadbad Ghotala and Tom and Jerry: A Nutcracker Tale [2007 – Animated] followed at fourth and fifth spot with a viewership rating of 631 (000s sums) and 621(000’s sums) respectively.

  • BARC week 14: Nick reigns at the top in kids genre with Motu Patlu

    BARC week 14: Nick reigns at the top in kids genre with Motu Patlu

    MUMBAI: Week 14 saw Viacom 18’s Nick continuing to reign at the lead position as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category. The genre overall has seen a jump in ratings as compared to last month.

    Nick bagged a whooping 84552 (000s sums) ratings, followed by Pogo TV with 72336 (000s sums) and Disney Channel at number three with 61744 (000s sums) ratings.

    Hungama was close at heels at fourth spot with 59841 (000’s sums ) viewership ratings. Turner’s Cartoon Network followed at the fifth spot with a viewership rating of 56039 (000s sums).

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu Aur Khazaane Ki Race [2015 – Animated] is back in lead with a rating of 884 (000s sums) closely followed by Pogo TV’s Chhota Bheem: Master of Shaolin [2011 – Animated] with 809 (000s sums) ratings.

    Nick’s Motu Patlu in Wonderland [2013 – Animated] revisited the top five program list at third spot with a slightly lower rating of 725 (000s sums). Pogo Tv’s Chhota Bheem : Gadbad Ghotala and Tom and Jerry: A Nutcracker Tale [2007 – Animated] followed at fourth and fifth spot with a viewership rating of 631 (000s sums) and 621(000’s sums) respectively.

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.

     

  • Turner launches Boomerang on Pops Kids in Vietnam

    Turner launches Boomerang on Pops Kids in Vietnam

    MUMBAI: Turner has entered into a partnership with Pops Worldwide to launch its Boomerang brand on the popular POPS Kids non-linear platform in Vietnam.

    Turner in Southeast Asia MD Phil Nelson  said,  “This partnership is another landmark in the ongoing expansion of the Boomerang brand within this region. The service will offer world-class content, on-demand, to millions of consumers in Vietnam on the POPS Kids, platform that is familiar and easy to use.”

    “We are excited to partner with Turner to bring Boomerang – with its portfolio of well-loved characters – to POPS Kids, Vietnam’s premier kids’ education and entertainment destination with almost 400 million views,” commented Pops Worldwide, founder and CEO Esther Nguyen.

    “This is another step in our goal to build the leading premium digital entertainment network in Southeast Asia. We will be working on all aspects of Boomerang’s digital video content: from programming, localization, marketing, distribution to monetization. With this partnership, everyone in Vietnam can have greater access to family-friendly content on POPS Kids.”

    Boomerang, which Turner rebranded globally in late 2014, is an all-animation, kids-targeted network, with a line-up of world-famous cartoon characters from shows such as: The Powerpuff Girls, Ben 10, Foster’s Home for Imaginary Friends and Dexter’s Laboratory. It is known for its line-up that is ideally suited to a safe, family co-viewing experience. On POPS Kids, the programming will be exclusively in Vietnamese and will be available from April 1, 2016, with a special preview scheduled for March 31.

    The agreement follows substantial recent distribution growth for Boomerang in Asia, notably in Thailand where the local offering is available in 15 million homes and has been the number one kids’ TV channel by a considerable margin since its launch in 2013.