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Tag: Tupperware

  • Pulp Strategy conceptualizes Tupperware’s #PressForConfidence campaign for International Women’s Day!

    Pulp Strategy conceptualizes Tupperware’s #PressForConfidence campaign for International Women’s Day!

    MUMBAI: Hardships and roadblocks are part and parcel of life. While everyone experiences them on a day-to-day basis, they are often more gruelling for women juggling multiple roles – that too without a single holiday! In order to honour the women and their hard work, Tupperware India launched its innovative International Women’s Day campaign, #PressForConfidence, on social media.

    As part of the campaign, Tupperware asked its audience several important questions on its tipping point, putting in more efforts than required, dealing with hope and despair, etc. The brand then, put forth these questions to their support system, i.e. women who support and motivate them on a daily basis. The participants shared their stories and personal experiences to celebrate the women in their life and #PressForConfidence.

    Tupperware India’s Managing Director, Shilpa Ajwani said, “When we invest in women, we invest in our community. Tupperware empowers them to grow professionally and personally, and seeks ways to enhance their livelihood by providing continued business and learning opportunities. This has been a binding ideology for us.”

    The campaign has been conceptualized and executed by Tupperware India’s digital agency, Pulp Strategy, which leveraged interactive content for higher engagement. The brand launched three teasers for the campaign inspired by International Women’s Day #PressForProgress as confidence is the foundation of progress and Tupperware believes in cultivating confidence.

    The flagship content pieces utilized Facebook’s new ‘Press and Hold’ feature. The engagement levels are at an all time high and social platforms are buzzing with participation.

    Pulp Strategy’s Founder, Ambika Sharma said, “Tupperware is a brand highly engaged with its audiences and community. It believes in creating delight with the small things and it was natural that we created the campaign #PressForConfidence with interactive content as the flagship.”

    This International Women’s Day, why not celebrate the people who make an impact in your life with Tupperware’s insightful campaign? Share your story of how you #PressforConfidence and how has it transformed your life!

  • Percept restructures the Advertising business – MASH Advertising merges with IBD India

    Percept restructures the Advertising business – MASH Advertising merges with IBD India

    MUMBAI: Forget love, mergers are in the air these days.  The latest being MASH Advertising with IBD India.

     

    Percept has restructured its advertising business to merge the two entities with effect from 1 April. The restructure will enable Percept to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders.

     

    Rahul Gupta has been elevated to managing director of the merged business wef 1 April. Gupta had set up ByDesign in 1994 to offer strategic brand services based on superior creativity, and in 2007 ByDesign entered into a JV with Percept–Hakuhodo to form IBD India.

     

    Today IBD India offers a complete 360 degree approach in providing brand and marketing solutions to clients. Over the years Rahul has brought invaluable expertise to the many dynamic brands handled by IBD India including SSK Group, Panasonic, PNB Housing, Tupperware, Taj Group of Hotels, K Raheja Corp and Tilaknagar.

     

    Going forward, Gupta’s in-depth knowledge of brands and the dynamics within which they operate will enable him to continue to offer unique and innovative integrated brand development solutions and creative strategies for the many successful brands handled by MASH Advertising and IBD India.

     

    Amitabha Lahiri has been elevated to chief executive officer of the merged business. Lahiri has been associated with the Percept group in different leadership roles for over seven years. He joined as senior vice president, Hakuhodo Percept India and was later elevated to the position of COO during which Hakuhdo Percept witnessed a series of prestigious business wins including Wagon R, Grand Vitara & A-star from Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam and Hindware.

     

    In 2011 Lahiri became CEO of the newly incepted MASH India – a subsidiary of Percept/H, and within a span of two years attained a diversity of prominent businesses including Carrier, Toshiba, Haier, Philips, Kyocera Mita, DLF and Parsvnath. His proficiency on a wide array of businesses will enable to take the newly merged entity to the next level of success.

  • Tupperware promises to keep your health at the forefront

    Tupperware promises to keep your health at the forefront

    MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

    Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients.  Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour.  With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

    Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

    DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.

    Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

    Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”

     

  • Second phase of Tupperware’s ‘She Can You Can features’ Hina Shah

    Second phase of Tupperware’s ‘She Can You Can features’ Hina Shah

    NEW DELHI: Tupperware, which had last year launched the ‘She Can You Can‘ initiative last year, has now launched the second phase with another campaign featuring a real life role woman model that women from all walks of life can look to emulate.

    Living up to its philosophy ‘Enlighten, Educate and Empower‘, Tupperware had undertaken this initiative that began with a media campaign in 2012. The campaign was aimed at highlighting women achievers who had the zeal to think out of the box and go the extra mile to realize their dreams.

    The TVC for this has been directed by Shoojit Sircar (acclaimed Ad – filmmaker, Director and winner of the National award for Best Popular Film Providing Wholesome Entertainment, Vicky Donor). Tupperware, known across the world as the ‘Confidence Company‘, also strives to make women more confident of their ability to start and lead a business. The second edition of the ‘She Can, You Can‘ campaign celebrates this spirit of entrepreneurship and empowerment.

    The face of the campaign for this year is Hina Shah, a well-known social entrepreneur from Ahmedabad who is one of the most fitting examples of what a woman can do for a society. She is the founder and director of ICECD and also a recipient of a presidential award ‘Stree Shakti‘ for her efforts in this field.

    Her story is truly inspirational and Tupperware is certain that it will encourage many women to take the first step towards realizing their own dreams.

    After the launch of the campaign in 2012, Tupperware had invited success stories of women entrepreneurs. This initiative garnered an overwhelming response and that success has laid the foundation of the launch of the 2013 campaign.

    The company believes that this is a long term initiative and the ultimate goal of this initiative is to ensure that women from across India feel Confident enough to start their own entrepreneurial ventures.

    In the words of Tupperware MD (Indian Subcontinent) Asha Gupta, “Our endeavour is to encourage the creation of future opinion leaders and inspire them to fulfill their destinies. After a successful first year, our thrust will be to encourage women more towards action and inspire them to chase their dreams and achieve them. Going further, we would want women achievers from across the country to come out and share their experiences, thus becoming role models for upcoming generations of achievers. Our endeavour is to present inspirational stories of women, who have not only achieved success for themselves but have also helped and inspired other women to achieve their own aspirations.”

    Tupperware India CMO Anshu Bagai says, “The women who are the driving force behind the sales and distribution of the products also deserve equal credit for the brand‘s success. Most of these women started as homemakers. But today their financial success outweighs many men. What‘s more is that they have also successfully changed the lives of many other women. This campaign celebrates their success and more importantly their spirit.

    Tupperware‘s zero investment opportunity gives the Consultants confidence to run their business on their own terms. It allows women to care for a family without having to compromise on their aspirations of having a good professional career. The second edition of the ‘She Can, You Can‘ campaign will celebrate the spirit of entrepreneurship and independence.”

    IBD Brands MD Rahul Gupta says what sets the ‘She Can You Can‘ campaign apart is its sheer simplicity and the fact that it‘s a story told straight from the heart. Tupperware‘s commitment towards ‘empowering women‘ is ingrained in its DNA and that‘s what this campaign celebrates.

    Jai Singh, Executive Creative Director, IBD Brands says, The first big challenge of taking the ‘She Can You Can‘ campaign forward was finding the right protagonist. Secondly, one had to take the story to the next level while remaining within the ambit of the overall ‘she can you can‘ idea. Finding Hina Shah put everything in place. Here was a confident woman who believed; why seek a job, when you can give one? So to start with, not only did she become an entrepreneur but also set up an institute where she mentors many more women to be like her. Quite a role model and a brand fit because Tupperware too creates women entrepreneurs. Shot across different locations, this year‘s campaign will inspire women to believe in themselves a bit more and motivate them to play a larger role in society.

    Sircar said, ‘After the success of the first phase, I was really looking forward to the next spots of Tupperware and I am really happy that it is Hina Shah. She empowered women to become entrepreneurs. This novel act of hers has helped so many women. She is an achiever. I felt humbled in her presence yet very happy for being associated with her. She really is a great inspiration. I appreciate that Tupperware is constantly associating and featuring these women achievers from the society. Hope you all enjoy and get inspired too watching this spot.

    A home maker, a classical dancer, an entrepreneur, a painter, an academician and the founder – director of ICECD, Hina Shah has in a man‘s world created a niche for herself with path breaking innovative ideas. In 1976, when Hina decided to become an entrepreneur, she faced several adversities. It was her determination and grit which helped convert these difficulties into opportunities, and led her in emerging into a successful entrepreneur in the field of plastic packaging.

  • Tupperware rolls out ad campaign created by IBD India

    Tupperware rolls out ad campaign created by IBD India

    MUMBAI: Tupperware, offering food storage products, preparation and serving items, has launched its latest ad campaign titled ‘She Can, You Can‘.

    The campaign has been conceptualised and executed by IBD India- A Percept-Hakuhodo Company.

    The campaign highlights the vision of Tupperware to ‘Enlighten, Educate and Empower‘ women across the globe wherein the exposure is sure to make them more confident of themselves. It intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own.

    To promote the brand, Tupperware has roped in Chhavi Rajawat (sarpanch at village Soda in Rajasthan) and Saloni
    Malhotra (founder and CEO of first KPO in rural India- Desicrew Solutions), who brought about changes in the lives of the people
    around them.

    The company is taking a 360 degree marketing route. It will use TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country.

    The ad film has been directed by Shoojit Sircar (director-Vicky Donor). It intends to engage the womenfolk with the ideology and help them take a step towards realising their dreams. It is here that by creating an emotional connect with the ‘success stories’ of Rajawat and Malhotra, the modern woman can relate to them which will act as a source of motivation for them.

    Tupperware India MD Anshu Bagai said, “There are two aspects to brand Tupperware. On one hand, we have innovative kitchen solutions and for that you have seen a lot of creative campaigns from Tupperware over the last couple of years. These have clearly established Tupperware as a leader in this category.

    However, the other part of Tupperware is Women Empowerment which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals. It is this that we are celebrating in this campaign.”

    IBD Brands COO Jyotsna Chauhan averred, “For over 16 years Tupperware has been giving women in India a platform to exercise their economic freedom. With ‘She Can, You Can‘, the idea is take this philosophy to the next level by setting up role models who can be emulated and also to highlight how Tupperware has been a catalyst of this change.”

    The idea was based on a simple insight: in the face of a challenge one always responds ‘If you can, why can‘t I?‘.

    “This bravado is deeply ingrained in our psyche. We just had to bring together visual role models and connect them with the audience and let their words of inspiration do the rest. The idea was more of a dream at Tupperware which we let take its own path and chart its own course of action,” Chauhan said.

  • Tupperware associates with Salman’s Bodyguard for brand promotion

    Tupperware associates with Salman’s Bodyguard for brand promotion

    NEW DELHI: Tupperware India has teamed up with the Salman Khan-Kareena Kapoor starrer ‘Bodyguard’ and will promote a 30-second co-branded TVC showcasing Tupperware’s product lineage with the scenes from the movie across channels.

    Tupperware will also showcase its products in the movie along with brand placements in some parts of movie.

    Tupperware India marketing head Anshu Bagai said, “Tupperware’s association with the film ‘Bodyguard’ is a unique way of spreading brand awareness as the film directly appeals to our customers. We have always received good response from our consumers and consultants after associating with bollywood movies and hence, we always look forward for co-promotion with select movies to reach out to our potential consumers. Tupperware products safeguard the freshness and hygiene of the meals like a bodyguard making you healthier. We are confident that this promotional deal will strengthen Tupperware’s brand visibility as a brand for all.”

    Tupperware had earlier associated with films like ‘Billu’ and ‘London Dreams’ for co-promotion of the brand. Last year, Tupperware also associated with movies like ‘Golmal 3’ and ‘We Are Family’ for product and brand placements in the movie.