MUMBAI: Zee TV’s latest fiction drama Tumm Se Tumm Tak has burst onto the small screen with a big splash, landing straight at No. 8 on BARC’s weekly ratings chart in its very first week, with a solid 1.55 TVR. Not bad for a show that skips the melodrama and embraces the mood.
Headlined by Niharika Chouksey as the feisty 19-year-old Anu and Sharad Kelkar as the brooding 46-year-old tycoon Aryavardhan, the show treads unfamiliar ground in Indian television, exploring age-gap romance through an understated, emotionally layered lens.
The heart of the story is about a great Indian Sharma family navigating everyday dreams, disappointments and that one unexpected connection that turns life upside down. Viewers across India seem to be leaning in, hooked on a love story that’s tender, mature, and beautifully shot.
Tumm Se Tumm Tak is quickly proving that in the age of spectacle, stillness can still strike gold. Or at least, win the TRP war.
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