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Tag: Tumhari Sulu

  • Suresh Triveni launches his creative studio; Abundantia Entertainment to back the venture

    Suresh Triveni launches his creative studio; Abundantia Entertainment to back the venture

    Mumbai: Critically acclaimed director of films like “Tumhari Sulu” and “Jalsa,” Suresh Triveni on Thursday announced the formation of his creative studio and production house ‘Opening Image,’ in association with Vikram Malhotra-led Abundantia Entertainment. This alliance aims to create and produce content across mediums.

    Opening Image is set to partner with studios and platforms that share its vision of bringing high-quality stories to screens of all sizes and dimensions and is language and genre-agnostic. “The studio will be an end-to-end entity with an ability to work from idea to screen. An exciting slate of films and series is already under development at the newly-formed company and the list includes Suresh’s next directorial ventures as well as content that he’s set to showrun,” said the statement. “It will also host a first-of-its-kind script lab which will enable creators to develop their ideas with the best writers and creative minds available to collaborate with.”

    Triveni shot to fame with the popular ‘Mauka Mauka’ advertising campaign during the cricket World Cup matches between India and Pakistan. In 2017, he made his Bollywood feature film debut with the Vidya Balan-starrer “Tumhari Sulu,” a slice-of-life film, chronicling the life of an enthusiastic housewife who suddenly lands a lucrative job as a radio jockey. The film was an instant hit and swept most awards that year between the lead actor, the director and the film itself.

    “The idea of ‘Opening Image’ is to empower talent – writers, filmmakers, technicians. to offer fresh, exclusive and original stories tailored for viewers across the globe,” Suresh Triveni said. “The vision behind Opening Image is to curate disruptive stories and provide a platform for creators, especially fresh and young talent, to deliver their best. I am delighted to extend my partnership with Abundantia Entertainment and Vikram to the next level and in them, I have found the right backers for my vision.”

    The backing of Suresh Triveni’s venture is a further step in Abundantia Entertainment’s commitment to support and enable its creator partners and incubate high-potential talent, according to the statement.

    “Abundantia Entertainment believes in the power of stories and the vision of storytellers. This philosophy is strongly demonstrated in the body of work that team Abundantia has delivered in its young journey, highlighted by the recent success of ‘Jalsa,’” commented Abundantia Entertainment founder and CEO Vikram Malhotra. “Suresh has been a fabulous collaborator and friend and I am proud that we are now taking the next step in our relationship as he launches Opening Image. I am excited with the promise and potential of Opening Image and can’t wait for Suresh and the team to tell their brand of stories to the world.”

  • Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Sony MAX, the leading Hindi movies channel from Sony Pictures Networks is all set give you a sneak peek into the lives of middle-class suburban Indian households with the world television premiere of ‘Tumhari Sulu’ on 25th February at 12 noon. Vidya Balan and Manav Kaul’s portrayal of Sulochana and Manav will definitely strike chord in your heart while narrating the story of finding the extraordinary within the seemingly ordinary.

    Directed by Suresh Triveni, Tumhari Sulu is a slice of life story of a middle-aged housewife, Sulochana Dubey who lives happily ever after with her husband Ashok and a son in a middle-class locality in Mumbai. Sulu is an enthusiastic independent woman who is all ready to give up her freedom for the sake of her family. In amidst of her day-to-day life, she ends up at a radio station after which her life turns into a roller-coaster ride as she gets an offer to become a RJ. Her decision to take up the job brings a drastic change in her life as she has to balance between her overnight fame and her domestic demands towards family.

  • Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.

    The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.

    Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.

    Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”

    Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”

    Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”

    As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.