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  • Instagram crosses 500 million members

    Instagram crosses 500 million members

    MUMBAI: Facebook announced yesterday at Cannes that its Instagram community has grown to more than 500 million (50 crore), of which more than 300 million use Instagram every single day. Facebook claimed that Instagram’s community continued to become even more global, with more than 80 percent living outside of the United States.

    While thanking its community, an Instagram blog message said, “As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.”

    “Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next”.

    Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. It was acquired by Facebook in April 2012 for approximately $1 billion in cash and stock.

  • Instagram crosses 500 million members

    Instagram crosses 500 million members

    MUMBAI: Facebook announced yesterday at Cannes that its Instagram community has grown to more than 500 million (50 crore), of which more than 300 million use Instagram every single day. Facebook claimed that Instagram’s community continued to become even more global, with more than 80 percent living outside of the United States.

    While thanking its community, an Instagram blog message said, “As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.”

    “Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next”.

    Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. It was acquired by Facebook in April 2012 for approximately $1 billion in cash and stock.

  • NBC Sports & Yahoo expand digital sports alliance

    NBC Sports & Yahoo expand digital sports alliance

    MUMBAI: Yahoo! Inc and NBC Sports Group have renewed their multi-faceted partnership that combines the content and experiences of Yahoo Sports, including its fantasy sports product, with NBC Sports Digital’s video assets and promotional power.

     

    This expanded partnership brings even more content to Yahoo/NBC Sports viewers, including Premier League highlights, NBC Sports Regional Network team reports, and Golf Channel content. It also extends the reach of the digital and on-air experiences beyond desktop to mobile and Tumblr.

     

    Yahoo Sports and NBC Sports Digital will continue to collaborate on premium sports news and events coverage both online and on-air on NBC, NBCSN, Golf Channel, NBC Sports Regional Networks, NBCSports.com and Yahoo, while maintaining separate sites and editorial control of their respective newsrooms and digital properties.

     

    “Yahoo has been a great partner, and we are pleased to extend this very complementary alliance that will now include Golf Channel,” said NBC Sports Group SVP and GM – digital media Rick Cordella. “This partnership extends the digital reach of both sides, and allows us to collaborate on the creation of widely-consumed, cross-platform content, particularly around short-form video and fantasy sports.”

     

    “We’re thrilled to not only continue our relationship with NBC Sports, but also to expand the partnership as we work to bring more premium digital sports content to our users. The addition of the Premier League and Golf Channel complements the current lineup, and we’re excited to extend the reach of NBC Sports content to Yahoo’s mobile and Tumblr users,” added Yahoo SVP of corporate development and partnerships Ian Weingarten.

     

    Additional features of the alliance include Live Sports, Rotoworld + Yahoo Fantasy, Golf Channel, NBC Sports Regional Networks and Fantasy Football Live.

     

    Yahoo Sports and NBC Sports will continue to partner to provide scalable advertising solutions to reach engaged audiences through distinctive opportunities and sponsorships. In addition, Rotoworld.com will integrate with Yahoo Gemini for access to native advertising technology.

  • Yahoo announces contest for Apple Music Festival in September

    Yahoo announces contest for Apple Music Festival in September

    MUMBAI:  Yahoo India has announced a contest that will give music fans the exclusive chance to travel to London for the 2015 Apple Music Festival in September.

     

    To participate, fans need to start a blog on Tumblr, create as many music-related posts as they like and register for the contest. Given that Tumblr lets you effortlessly share anything, these posts can be in any format – audio, photo, video, gif, links or a quote. Whether it’s singing a tune, grooving to one or writing a song, participants need to showcase their creative best. The contest closes at 23:59 hours, IST, 9 September 2015.

     

    Five contestants with the most creative, imaginative Tumblr blogs that show plenty of music love, will win the chance to fly (with a friend) to London for the closing night of the Apple Music Festival on September 28.

     

    Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at this year’s Festival, which includes ten nights of spectacular live shows at London’s historic Roundhouse venue. Get ready for all the action at this year’s Apple Music Festival with a selection of incredible live performances from years past at www.applemusic.com/festival

     

    Stay updated with the latest news on Apple Music Festival, with exclusive content on Yahoo India Celebrity. 

  • Viacom launches new ad sales division to lead GenX products

    Viacom launches new ad sales division to lead GenX products

    MUMBAI: In a move to tap new social and data products for ad sales, Viacom has launched a new division within Viacom Ad Sales called Velocity Products Group, which is designed to bring multi-platform social partnerships, products, and services to clients.

     

    In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales’ social and data products to super-serve clients. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr.

     

    “Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings. As the industry’s largest sales distribution network, Viacom’s Ad Sales organization and the new Velocity Product Group bring our ad partners unrivalled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience,” said Viacom head of sales Jeff Lucas.

     

    Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of product offerings from the Velocity Product Group, totaling more than 100 blue chip clients after this year’s Upfront.

     

    Elizabeth Herbst-Brady, who reports to Lucas, oversees the team in her expanded role as executive vice president of Ad Sales Strategy and Products. Reporting to Herbst-Brady are SVP Strategy Kalina Nikolova as well as Sarah Iooss, who steps into the newly created role of SVP, Velocity Product Group. Deborah Brett has been named VP of Velocity Products Group reporting to Iooss.

     

    This new team of nearly two dozen Velocity Product experts is charged with growing strategic partnerships, spearheading product development, and augmenting sales efforts across the entire Viacom network portfolio.

     

    The group will also be the bridge between advertising partners and 645 million socially engaged fans across Viacom’s brands.

     

    Velocity Product Group’s offerings consist of a comprehensive slate of solutions, including:

     

    • Viacom Vantage – Using a combination of Viacom’s proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities

    • Echo – A strategic approach to harnessing Viacom’s unparalleled social reach with customized programs for ad partners. The groundbreaking analytics tool, Echo Social Graph, measures engagement deeply and holistically by tapping multiple social platforms, including those outside of Viacom’s own portfolio.

    • The Social Talent Platform – Velocity makes talent engagement turnkey by giving advertisers direct access to a growing roster of social superstars for custom campaigns.

    • Integration+ – This offering gives advertisers added flexibility and choice when customizing their branded entertainment opportunities.

    • Pulse Real-Time Marketing – An exclusive multi-platform functionality that puts partners into the cultural conversation with sharable content in their authentic voice.

    • Social Media Advertising Partnerships – Key social media partnerships with Twitter, Snapchat, and Tumblr bolster the reach and impact of social-by-design campaigns.

  • Ranveer Singh makes Facebook debut

    Ranveer Singh makes Facebook debut

    MUMBAI: Bollywood’s boldest youth icon Ranveer Singh today made a dramatic entry on Facebook with his official page www.facebook.com/ranveersinghofficial. The exuberant actor will now interact with his fans on the platform about the news, his views and give them clues as to how to kill his dil.

     

    Consistent for making headlines with his bizarre yet lovable antics, the dynamic  and  zestful actor has partnered with CA Media Digital’s first venture, Fluence for this initiative to further create and leverage his digital presence across different digital platforms including Facebook, Twitter, Instagram, Tumblr, Youtube, E-commerce, Games/Apps, Voice Blog, Telcos & OEMs and many more.

     

    Fans will also get a glimpse of the man behind the enigmatic personality, hints to imitate his  unique style statement and get a peek of the boy who grew up to be Ranveer Singh.

     

    “I am looking forward to being more active on social media platforms. The success of my first ad campaign that was carried out exclusively online opened my eyes to the potential of social media. It’s certainly the way of the future. Also, I wasn’t keen on being this active on social media platforms initially, but I’ve had to relent now given the number of people that have been urging me to be more connected so I’ll be using these platforms to stay connected with my fans whom I adore so much,” said Ranveer Singh.

     

    “After the stupendous success of the Durex Ad online and the subsequent signing of an e-commerce brand like Myntra, Ranveer now takes a plunge into the digital world by launching himself on social media. No one in Bollywood is as charged about things the way Ranveer Singh is, he doesn’t believe in doing things half way. With his debut on Facebook, I’m sure that his fans will get the full Ranveer experience. We look forward to unleashing his dynamism like never before across digital platforms,” added Fluence VP digital & business head Ashish Joshi.

     

    On joining Facebook Ranveer will interact with his fans on a live Q&A session for 30 minutes taking questions, asking some of his own and getting to know his fans better.

  • Google acquires Indian start-up Impermium

    Google acquires Indian start-up Impermium

    MUMBAI: The grandfather of the World Wide Web, Google, has acquired a three-year-old startup Impermium.

     

    The startup focused on building security products for websites was started by Vish Ramarao and Naveen Jamal with offices in Bengaluru and California. The third co-founder Mark Risher, who sits in California, posted on the website that the company had formally been acquired by Google with a headline ‘Impermium is joining Google’.

     

    The post read: “When we founded Impermium three years ago, our mission was to help rid the web of spam, fraud, and abuse. As sites gain in popularity, criminals and miscreants are never far behind, and Impermium has worked hard to defend some of the largest and fastest-growing sites….By joining Google, our team will merge with some of the best abuse fighters in the world. With our combined talents we’ll be able to further our mission and help make the Internet a safer place. We’re excited about the possibilities.”

     

    Some of Impermium clients include Tumblr, Pinterest, CNN, ESPN, Typepad and Washington Post.

     

    This is second acquisition of the year; the year started with Facebook acquiring Indian startup, Little Eye Labs. The company had officially announced that it had taken over earlier this month. 

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • Fluence signs Malayalam Cinema Actress Manju Warrier

    Fluence signs Malayalam Cinema Actress Manju Warrier

    MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju Warrier.
     

    Fluence helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness. Currently, Fluence will focus on various digital platforms for Manju including Facebook, Twitter, Instagram, Tumblr, YouTube, and Bubble Motion and focus on the monetization strategy for her on the digital platform

    “We are thrilled to have a national award winner and a fantastic actress like Manju Warrier on board. The crux of Fluence is connecting our prospective celebrities via their digital platforms to both fans and brands across verticals. Manju is already very popular on Facebook with over 4 lakh followers. Fluence actively ensures that the celebrity engages with their fans across genres and regions in India.” said Rishi Negi, Executive Vice President Operations.

    Keyed up about the association, Manju Warrier commented, “Social media continues to evolve and has become an integral part of modern society. For celebrities however, there’s so much more that goes into how we use and leverage our social media platforms to connect with our fans. I am excited to work with the young talented team at Fluence as I believe that Digital media is definitely the way forward.”

    Fluence has been managing celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, handle their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Brands that are actively spending on Fluence are Nestle, Thums Up, Suzuki, Kalyan Jewelers and Binani Cement. Fluence is also in active discussion with other Celebrities from Bollywood, the south and Indian cricket to get on board.