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Tag: Tulsi

  • Dabur dons Kovirakshak kit, as ASCI doffs Chyawanprash ad

    Dabur dons Kovirakshak kit, as ASCI doffs Chyawanprash ad

    Mumbai: India’s leading FMCG major Dabur India Limited Tuesday announced the launch of Dabur Kovirakshak Kit that includes Chyawanprash, Giloy, Tulsi and Juri-Tap products.

    A company message said the product is “A combination of time-trusted ayurvedic medicines to help in faster recovery from ongoing respiratory infections. Dabur KoviRakshak Kit was developed and launched based on (the) Indian Council of Medical Research (ICMR) guidelines and after (a) thorough study on infected patients”, the company has claimed.

    The company’s website also prominently claims: “Get your Dabur Kovirakshak kit – As part of our commitment to fight the COVID-19 pandemic, Dabur is distributing free Kovirakshak kits to the first 200 people who register with us. Sign up to get your immunity shield.”

    The new audience interactive advertisement comes only a day after the Advertising Standards Council of India (ASCI) pulled up the brand for making misleading claims through its advertisement for Dabur Chyawanprash. ASCI had asked the ayurveda major to modify or withdraw the Chyawanprash ad that claimed to offer protection against the Corona virus. The print ad published in March this year claimed that taking two spoons of the product daily provided protection against COVID-19.

    ASCI secretary general Manisha Kapoor told IndianTelevision that while she’s yet to see the new Dabur Kovirakshak ad, “Each product and advertisement will have to be examined on its own merit, if they are able to prove what they are claiming then its fine.” She added that they have not received any complaint about the newer advertisement so far. 

    The ad featuring actor Akshay Kumar stated that the claim is backed by “clinical studies conducted in 5 centres”.

    The advertisement ran into controversy on social media after several people tagged ASCI to look into the matter. Brand consultant & strategist, Ambi Parameswaran had also tweeted and alerted ASCI about a possible violation:

    ASCI launched an investigation after a formal complaint was lodged and noted, “Dabur Chyawanprash has immunity building properties, however, it is not established whether the product could protect one against (the) Corona virus.”

    In its report to Dabur, as reported by online media afaqs, ASCI stated that the claim made in the advertisement “could be construed literally by an ordinary consumer, that consuming the product would protect one from COVID-19”. Following the investigation of reports and data provided by Dabur, the Consumer Complaints Council (CCC) of ASCI in turn maintained that the “claim is misleading by ambiguity and exaggeration and is likely to lead to widespread disappointment in the minds of consumers.”

    ASCI has advised Dabur to suitably modify or withdraw the advertisement by June 4, 2021.

    The ad had attracted major trolling on social media after its brand ambassador Akshay Kumar announced that he has tested positive for covid-19.

    The irony of the situation was not lost on net users who trolled the brand as well as the actor over the apparently false COVID-19-protection claims.

    A section of the online community had also red flagged the actor and the company for being reckless while promoting products through incorrect claims.

    While the Covid-19 outbreak has brought some businesses to a grinding halt, it has also served as a business opportunity for others. Several FMCG giants cashed in on the health-related fear induced into the general public by the pandemic by launching a plethora of immunity-boosting products ranging from beverages comprising of juice, tea, coffee to probiotic shots and supplements in capsule form, mixes and powder, even food items.

    The Indian Immunity Boosting Packaged Products Market is projected to reach $ 347 million by FY 2026, as per a report, owing to increasing consciousness and focus among Indian consumers towards sickness preventing health foods.

    Major players operating in the immunity boosting packaged products market include The Himalaya Drug Company, Dabur India Ltd., Patanjali Ayurved, among others, which have capitalised on their ayurvedic lineage. Dabur India is a remarkable case in point, with the home-grown FMCG major overhauling its go-to-market strategy.  

    While Brand strategist Ambi Parameshwaran believes the brand has played it safe this time by avoiding any blatant mention of COVID-19 protection in the ad copy, he still feels the product name may get it into trouble once again. He said, “Just on the basis of the name Kovirakshak Kit they can be taken to ASCI again. Rakshak in Hindi means protector, which again implies COVID-19 protection, not just immunity. So, while the copy is correct, I still have an issue with the brand name. They could be hauled up once again.”  

    In either case, the controversy has meant piqued audience interest inadvertently for a second time, not necessarily in the interest of public health. Bad publicity is also good for publicity.

  • Mumbai beauties sashay down the ramp to impress BIPS for the coveted titles of Miss Beautiful Smile and Miss Fresh Face

    Mumbai beauties sashay down the ramp to impress BIPS for the coveted titles of Miss Beautiful Smile and Miss Fresh Face

    MUMBAI: Bipasha Basu, the gorgeous actor & brand ambassador for Emami Vasocare Herbal Lip Balm and BoroPlus Anti Pollution Daily Face Wash selected two Mumbai beauties Daksha, Ruchi and Geeta for Vasocare Lip Balm, ‘Miss Beautiful Smile’ and Sanaa for Boroplus Anti Pollution Facewash, ‘Miss Fresh Face’ as the beauty queens in their respective categories in the Grand Finale of Emami Vasocare Herbal Lip Balm ‘Miss Beautiful Smile of the day’ and BoroPlus Anti Pollution Daily Face Wash ‘Miss Fresh Face of the day’ Contests at High Street Phoenix today.

    A two-day contest undertaken at the mall premises witnessed an assemblage of women aspiring to top the respective beauty pageants. The theme of the BoroPlus Anti Pollution Daily Face Wash ‘Miss Fresh Face of the day’ revolved around “Pollution Ka Solution.” Even as the participating contestants strutted down the aisle with confidence and ease, their views on obliteration of social evils took centrestage. The contestants who enlisted their names were asked to offer solutions for prevalent issues of social pollution e.g. child trafficking, eve-teasing, corruption, glass ceiling in office etc. After a two-day selection exercise, five women were shortlisted to hit the ramp. The winner was adjudged not only on the basis of beauty parameters—her prompt and thought-provoking solutions to incendiary social problems brought her into the winning spotlight.

    The Emami Vasocare Herbal Lip Balm ‘Miss Beautiful Smile of the Day’, which ran simultaneously, took up “Lovely Lips for Beautiful Smile” as the theme. The theme was in accordance with the herbal attributes of Vasocare Herbal Lip Balm which gives complete care and protection to lips. Rounds of applause greeted the contestants as they posed with Vasocare Herbal Lip Balm emulating brand ambassador Bipasha Basu. A flurry of fun-contests like creating smiling faces in jigsaw puzzle, choosing smiley balls etc also kept the participants and spectators delightfully engaged.

    “A radiant face and a beautiful smile can work wonders. My suggestion to these young girls would be to ward off the effects of pollution in a natural way. BoroPlus Anti Pollution Daily Face Wash does that effectively. The secret to beautiful smile are healthy and well-groomed lips. Enriched with the goodness of Aloe Vera, Tulsi and Chamomile, Emami Vasocare Herbal Lip Balm heals chapped lips, keeping it smooth and well-moisturized.” said Bipasha Basu at the event.

    Speaking on this occasion, Ms. Priti Sureka, Director, Emami Limited said, “It is important for all of us to feel good from within. The effects of pollution and other environmental conditions are so harsh at times that our skin tends to look dull, lifeless and our lips get under-nourished. Herbs derived from nature replenish and restore these imbalances and bring back the glow from within. Both BoroPlus Anti-pollution Daily Face Wash and Emami Vasocare Herbal Lip Balm are endowed with the goodness of herbs selected and optimized to offer results. Emami as a company has always believed in making people healthy & beautiful, naturally. Fortified with the goodness of nature, our brands aspire to see the entire generation of women stepping out daily into the outer world with greater self-confidence.”

    Emami Vasocare Herbal Lip Balm blends the curative, protective and nurturing properties of Aloe Vera, Tulsi and Chamomile in a unique herbal formula. It is for complete care and protection of lips. The product is delicately fragranced for a pampered feel. Vasocare range of lip balm has 3 variants – Original, Tangy Citrus and Fusion Bubble Gum.

    The BoroPlus Anti Pollution Daily Face Wash Range empowered by the anti oxidant properties of exotic ingredients like Grapes and Green Tea and the technology of Nature Shield ComplexTM fights off the ill effects of pollution not only through deep skin cleansing but also by penetrating into the deep layers of the skin thus repairing the damage- so that the skin’s moisture gets balanced thus restoring radiance and health.

  • Ekta Kapoor launches talent hunt for ‘Kyunki…’ cast

    Ekta Kapoor launches talent hunt for ‘Kyunki…’ cast

    MUMBAI: Indian television’s most successful television soap Kyunki Saas Bhi Kabhi Bahu Thi is set for a 20-year leap and the next generation of actors will be chosen from a talent hunt.

    Walk-in auditions have been planned in three northern cities: New Delhi, Chandigarh and Shimla and the hunt will kick start on 29 April.

    The leap makes way for a host of new characters to make their appearance on the small screen. The Ekta Kapoor headed creative team of Kyunki…. is stepping out of Mumbai to search for these new faces, informs an official release.

    “The highlight of this talent hunt is the search for “Krishnatulsi” who takes over the mantle of Tulsi from Smriti Irani as she takes over the mantle of Baa,” says Balaji Telefilms creative director Ekta Kapoor.

    “We are always on the look out for fresh talent but this time around it is very special. We are looking for the next generation of the Virani family. We started Kyunki… five years back with a large part of the cast selected from the masses and most of them, today, are well established artists with their own fan following. It therefore makes complete sense for us to go back to the masses to look for the next generation of the Virani family,” says Kapoor.

    The dates for audition in each city are:

    New Delhi — 29 and 30 April at Marwah Studio Noida.
    Shimla — 1 May at Chaura Maidan College.
    Chandigarh — 2 May at Dev Samaj College for Girls.

    The auditions are open to professional actors, models, theatre artists and the general public in the 18 to 25 years age group. Good diction, brilliant attitude and acting skills are factors critical in being short-listed, states the release.