ITV

Tag: Tube

  • Viacom launches digital escalator posters on the Tube

    Viacom launches digital escalator posters on the Tube

    MUMBAI: In a first of its kind initiative, US outdoor agency Viacom Outdoor is launching digital escalator posters on the London Underground in the UK. The company sells ad space on behalf of the London Underground (the Tube).
     
     
    The Digital Escalator Panels (D-EPs) are to be trialled on either side of the escalators at Tottenham Court Road Tube station. They will enable advertisers to create animated posters that move or feature changing text and images.

    Viacom Outdoor claims that its electronic posters which have been developed by Esprit Digital, are the first in the world to bring dynamic digital images onto escalators. Because the sites will be linked together electronically, advertisers will also be able to use all the sites on the escalators in unison. Images will be able to ‘transfer’ from screen to screen travelling up or down the escalator.

     
     
    Viacom Outdoor has been working in partnership with the London Underground management and technical partners for some time to create the sites. These will go live with a broader advertiser base in the coming months after an initial test period.

    The 66 D-EPs at Tottenham Court Road will initially partner seven different clients including the London Underground. The screens will display advertisements lasting either five or ten seconds and Tottenham Court Road has been chosen as the test site as it is the busiest escalator on the London Underground network.

     
     
    London Underground’s initial digital advert is likely to feature corporate messages for their customers. As well as further enhancing the Tube environment, the posters will also promise to revolutionise the way advertisers can use poster sites to reach consumers on the move during the day and at different times during the week.
    For example, local retailers can promote their latest special offers, theatres, entertainment venues, pubs and bars can use the digital sites in the evening to reach travellers enjoying a night out in London, and broadcasters can highlight different programmes across their daily schedule.

    During the initial launch period however, Viacom Outdoor will be selling air-time on the D-EP sites on a two-week basis, with posters on both sides of the escalator carrying the same ads in rotation.
    Advertisers using the sites will work within guidelines drawn up by Viacom Outdoor and the London Underground, to ensure travellers’ safety is maintained while using escalators.

    Viacom Outdoor account director – digital Jon Lewen said, “We are committed to exploring new and innovative ways to capture and captivate London Underground users. D-EPs will both enhance the consumer’s experience of advertising on the Tube and offer revolutionary new creative opportunities for our clients to connect with this audience in a more creative and tactical fashion.”

    Viacom Outdoor sells all advertising space and sponsorship opportunities on the London Underground, Docklands Light Railway, buses, trams, national rail and Inter-urban coaches across the UK. Viacom Outdoor’s European portfolio includes media interests in Ireland, France, Italy, Netherlands, Finland and Spain.

  • Five new launches on tube this week

    MUMBAI: Good news for couch potatoes. With five new shows slated for a launch this week, there is something for absolutely everybody.
    Already, with the ‘guess who’s Jassi’ drama tickling the viewers’ curiosity, the serial Jassi Jaissi Koi Nahi , — an Indianised version of the Hispanic Yo Soy Betty La Fea — has become one of the most awaited launches in the coming weeks. The show will be telecast in Sony.


    Also airing next week is Sahara’s Arzoo Hai Tu, Star Worlds’s new season of That 70’s Show, MTV’s Khamosh and NDTV’s World This Week..
    Sony’s Jassi…, a drama on life in the fashion world, is a story of a plain Jane with an extraordinarily good sense of humour, who learns to deal with and triumph over the glitzy world of fashion.


    The show targeted at the average female audience launches on 1 September at 9:30 pm. A special one hour preview show has been scheduled for 31 August.
    According to the Sony sources, Jasmeet ‘Jassi’ Walia’s strong values will appeal to the middle class while her career goals will draw the modern Indian woman. The reworked Cinderella is likely to offer tough competition to the Sahara’s big ticket Karishma – The Miracles of Destiny, which airs in the same time band.
    Meanwhile, Sahara Manoranjan is ready with its next launch Arzoo Hai Tu. The show, produced by Sahara India Mass Communication Ltd in association with Sagar Entertainment, will launch on 1 September at 10 pm.


    This daily boasts of big names in the television industry like Mohnish Behl, Aman Verma, Mrinal Kulkarni, Lata Sabharwal, Uday Tikikar, Sheetal Thankkar and Suddha Shivpuri. Based on a story about family values, conflicts of ideals, ambitions, aspirations, jealousy and hate, Arzoo… is essentially a dramatic love story.
    Next in the pipeline is Star World new season of That 70’s Show. Set in the era of Led Zeppelin 8-tracks, Tab colas, and Farrah Fawcett posters, the nostalgic and funny flashback to the “Me” decade, starts on 1 September at 8 pm.
    Set in the Wisconsin suburbs, That 70s Show is about 18 year old Eric Forman (Topher Grace), who lives with his parents — Red (Kurtwood Smith) and Kitty (Debra Jo Rupp) and yearns for his independence. Also in the frame is Eric’s ex-girlfriend and neighbour, Donna (Laura Prepon), a knock-out who’s been forced to deal with her parents’ recent split and her dad Bob’s (Don Stark) new life as a swinging single.


    Beside there are his friends, who spend most of their time hanging out in the Forman basement and pondering their lives, their parents and their future.
    The gang includes Kelso (Ashton Kutcher), a good-looking but gullible guy, especially when it comes to dealing with his controlling on-again, off-again girlfriend Jackie (Mila Kunis); Hyde (Danny Masterson), a conspiracy theorist who thinks Xerox will take over the world; and Fez (Wilmer Valderrama), a foreign exchange student who’s soaking up American culture like a sponge.
    This season finds the gang maturing during their senior year of high school as they prepare to graduate and head off to college. Eric and Donna are back together again, while Jackie and Kelso have finally split up for good.
    Kelso meets a new California girl, played by guest star and pop singer Jessica Simpson, while Jackie finds comfort in the arms of Hyde, much to the gang’s dismay. Fez even finds true love when he shifts into high gear and falls for an older woman who works at the DMV.


    As for MTV Roadies , they are still roaring on the road, making some good television coverage. Viacom’s music arm has dished out yet another music band to their programming line up Khamosh , which launches on 1 September. Khamosh will replace MTV Bolti bund from Monday to Friday at 9 pm.
    Last on the list is NDTV’s flagship show The World This Week, which was previously scheduled to launch on 29 August at 9:30 pm. After exactly a week’s delay, it will finally be out on 5 September in the same time slot.
    Voted as one of the five all-time best shows in India, the original anchor Dr Prannoy Roy will make a comeback on NDTV 24×7. The show, back on popular demand, will take a look at international events from a clearly Indian perspective.