ITV

Tag: Tu Mera Hero

  • Star Plus’ 2 shows to end as ‘Siya Ke Ram’ goes on air from 16 November

    Star Plus’ 2 shows to end as ‘Siya Ke Ram’ goes on air from 16 November

    MUMBAI: Star Plus’ two prime time shows namely Tu Mera Hero and Tere Sheher Mein are going off air from 14 November.

     

    Produced by Shashi Sumeet Productions, Tu Mera Hero will be replaced by Nikhil Sinha’s show Siya Ke Ram in the 8 pm time band from 16 November onwards.

     

    The last episode of the show Tu Mera Hero, which launched on 22 December, 2014, will be aired on 14 November.

     

    A source close to the development informed Indiantelevision.com that the reason the show is going off air is because it failed to generate sustainable ratings and the channel wanted to air the show in the same time slot.

     

    As earlier reported by this website, Siya Ke Ram, produced by Triangle Film Company, has been conceptualised by Aniruddh Pathak, who brought Lord Shiva’s legend to TV through Mahadev.

     

    Siya Ke Ram will offer viewers a fresh perspective on Ramayan. The story has been envisioned and created by some well-known writers namely – the best-selling author of Asura and Ajaya, Anand Neelakantan and Subrat Sinha – along with creative consultant Devdutt Pattanaik.

     

    Star Plus’ other show Tere Sheher Mein will also air its last episode on 14 November. Produced by Directors’ Kut,Tere Sheher Mein was launched on 2 March, 2015 and aired from Monday – Saturday at 10:30 pm.  

     

    Another source informed that an upcoming show from Rashmi Sharma Telefilms’ titled Saajan might replace Tere Sheher Mein in the 10:30 pm slot on Star Plus.

     

    Rashmi Sharma’s existing show Saath Nibhaana Saathiya on Star Plus is among the top five programmes in the Hindi general entertainment channels (GECs) space according to Broadcast Audience Research Council (BARC) India ratings.

     

    Saajan is a triangle love story, which also focus on issues of the youth. The official date and time is not yet revealed by the channel.  

  • Zee’s ‘Tashan-E-Ishq’ set to take on competition at 8 pm

    Zee’s ‘Tashan-E-Ishq’ set to take on competition at 8 pm

    MUMBAI: Come 10 August and the popular Balaji Telefilms’ Jodha Akbar, which ran for a period of two years on Zee TV will make way for the new show Tashan-E-Ishq.

     

    Armed with a modern concept of love, the show has a fresh look with three main leads.

     

    The new show will be telecast from Monday to Friday at 8 pm and will be competing with other shows like Tu Mera Hero on Star Plus, Sankatmochan Mahabali Hanuman on Sony, Ek Nayi Ummed: Roshni on Life OK and Bhagyalakshmi on &TV.  

     

    Zee TV business head Pradeep Hejmadi said, “Before finalizing the concept, we went through a lot of research and carried out consumer surveys. It was only after a round of pilot testing that we finalised the story and the characters.”

     

    With a Punjabi backdrop, it took over a year to finalize the show’s look and feel. The story revolves around two Punjabi industrialist families and their rivalries but with a twist of love by the youngsters of both the families.

     

    While both Jodha Akbar and Tashan-E-Ishq have a backdrop of love, Hejmadi stressed on the fact that both stories were different. “Tashan-E-Ishq is not meant to compete with Jodha Akbar. It was a love story and while Tashan-E-Ishq is also a love story, the message is very different,” he said.  

     

    Speaking on how the channel plans to get viewer traction on its show, Hejmadi said, “Every channel has its own strategy to groom its show or evaluate shows for slots before launching. For us, it’s critical to understand the texture of the audience through the day and based on that we envisage on how we want to migrate the audience on our channel.”

     

    With broadcasters upping their digital game, most of their programming content is now also available on their respective over-the-top (OTT) platforms. And Zee TV is not an exception. The channel has put out all of its content on its OTT platform Ditto TV. What’s more, Zee is using Ditto TV for consumer research and to understand what they like. Hejmadi said, “Digitization is happening since a long time in India and we are just using the digital platform to understand the market. However, in terms of creating content, it’s too early to do that for the digital platform.”

     

    Speaking on advertisers’ response to the new show, Hejmadi said, “Advertisers have liked it. However, we have largely focussed on consumers with our shows. The advertiser only gauges on the show’s content.”

     

    Marketing plays a vital role for its show to be successful and while Tashan-E-Ishq has a tinge of Punjabi flavour, it has been marketed pan India. With a target group of 25 – 50 years, Zee is going conservative by marketing the series primarily on the television medium. “We are concentrating more on to television rather than outdoor or digital marketing because our target audience is on television. Secondly, we will also look at a burst on the print media.”

  • Star Plus ‘Tu Mera Hero’ is the biggest fiction launch of 2014

    Star Plus ‘Tu Mera Hero’ is the biggest fiction launch of 2014

    MUMBAI: The numbers have spoken! Star Plus, India’s No.1 Hindi General Entertainment channel continued its strong run to end the year with 596 GTVMs . In the last week of the year, the channel strengthened its content with the launch of a new Rom Com – Tu Mera Hero – which recorded the highest opening of the year 2014. The show which premiered on 22 December 2014 at the 8 pm time slot, opened at a staggering 7.3 TVM. This is by far the highest for any fiction show launch in 2014.

     

    The unique launch promos of the show featuring a lazy but charming new hero, created buzz right from the day they hit the TV screens and culminated in the strong launch week numbers.

     

    The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy and Panchi, the lovestruck heroine.

     

    Commenting on this, a channel spokesperson said, “The year 2014 has been very good for STAR Plus. This year has been one of innovative new content from Star Plus with shows like Everest, Airlines, Nisha aur Uske Cousins, Ek Hasina Thi and India’s Rawstar. For most of the last few weeks we have also had the top 3 fiction shows on HGE with Diya aur Baati Hum, Ye Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai. We are delighted to have closed the have closed year on a strong note with Tu Mera Hero, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well!”

     
    Interestingly Star Plus also held the record for the best fiction launch for 2013 with Mahabharat, which was in fact the best launch Hindi GECs had seen for more than 5 years. The show’s marketing was widely acknowledged as amongst the most successful ever for a TV show and now Star Plus has repeated that with Tu Mera Hero.

  • GECs’ new big-ticket offering

    GECs’ new big-ticket offering

    MUMBAI: For couch potatoes, it’s time to rejoice as broadcasters are ready with treats for their viewers as the new year arrives.

     

    The channel, which has over the years changed the way stories are told and made characters a household name, is once again set for a different take. The channel is back yet again with a detective series Private Investigator (PI). It had first experimented with the genre in 2011 with a show called Arjun which ran for good two years. 

     

    Produced by Fremantle India, the promos of the show have already hit the television screens. The series is about Raffe Roy Choudhary who is playing the central character, and has special powers like thinking at a lightning speed, with his guesses never going wrong. Choudhary is a 21-year old young college going student who helps the police in several crime cases such as kidnapping, suicide. Moreover, born with natural instincts and sharp problem solving skills to solve crime cases, he has the ability to see things which others cannot see. Vrajesh Hirjee is playing the police inspector, while Choudhary is played by Mrinal Dutt. The channel has roped in Colgate Plax Active Salt as the presenting sponsor and Garnier Black Naturals is the co-powered by sponsor. 

     

    To give viewers a non-stop dose of entertainment, the series will replace India’s Raw Star from 7 December and will occupy the 8pm slot every Sunday.

     

    Keeping with the attempt to not single out the youngsters, the channel is breaking away from the saas-bahu dramas and is set to launch a comic love story christened Tu Mera Hero. The channel has teamed up with ace producers Shashi and Sumeet Mittal, who have produced popular shows like Diya Aur Baati Hum (Star Plus) and Punar Vivah (Zee TV).

     

    The promos, which have been doing the rounds for quite some time now, start with the male lead, Titu, talking about his laziness. He believes that though people think he doesn’t do any work, he has conducted a research on unemployment in India. He reasons that unemployment in the country is existent because everyone wants to work and goes on to say that if more people didn’t want to work then unemployment would be eradicated from the nation.

     

    It will hit the television screens from 22 December and replace the on-going Cinevistaa’s show Ek Hasina Thi at 8 pm.

     

    Similarly, it’s going to be a power-packed start of the year for Colors. From Jhalak Dikhla Jaa to 24 to Bigg Boss to Comedy Nights With Kapil, Colors has consistently showcased path breaking shows that have redefined television. Early this year, after a gap of two years, it brought back adventurous reality show Khatron Ke Khiladi season five in a re-packaged avatar.

     

    Now the channel is back with the sixth edition of the series that will make for an explosive entertainment viewing with 13 celebrity contestants.

     

    This season, Khatron Ke Khiladi will transform into a ‘Darr Ka Blockbuster Returns’ where the popular celebrity contestants will endeavor to overcome their deepest phobias. Bollywood’s ace action entertainer Rohit Shetty continues to be the host for the season.

     

    Produced by Endemol India, it will be shot in locales of Cape Town. Sources close to the development reveal that the shooting has already begun from 24 November and will go on till 20 December 2014. The reality show will start as soon as Bigg Boss eight ends. Pegged for a weekend property, as of now, it has been penned for close to six weeks.

     

    The 13 celebrities who will fight with their fears are Sana Khan, Sagrika Ghatge, Archana Vijaya, Rashmi Desai, Ridhi Dogra, Asha Negi, Nathalia Kaur, Ashish Chaudhury, Chang, Harshad Arora, Iqbal Khan, Hussain Kuwajerwala, Rakesh Kumar, Siddharth Bharadwaj and Nandish Sandhu entering the show as wildcard entry.

     

    On the digital front, the celebrities have already started tweeting about their excitement to be on the show with the hash tag #KKKonColors.

     

    While last season the production of the non-fiction show was pegged at Rs 50-55 crore, this season media planners estimate it to be around Rs 60-65 crore.

     

    Secondly, the channel is set to launch for the first time a historical period drama Chakravartin Ashoka Samrat. Produced by Contiloe Productions, it will captivatingly showcase the journey and life time of Emperor Ashoka, from his rise to power to his state of penance after the gory blood-bath in the historical battle of Kalinga that made him give up war to embrace Buddhism.

     

    The compelling story of this Great Emperor has been written by the acclaimed and contemporary author Ashok Banker, who will be making his comeback on television after nearly two decades. Sources from the industry reveal that the production cost of a mythological show per episode is double the amount of what a daily fiction show costs. Thus, the production cost per episode ranges from Rs 13-14 lakh.

     

    Though the launch date is not yet fixed, sources close to the development believe that it will be a weekday property and will air once Bigg Boss eight sees its curtains down at 9pm.