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Tag: TTL

  • What you see is what you GET with Tata DOCOMO Mobile Advertising

    What you see is what you GET with Tata DOCOMO Mobile Advertising

    MUMBAI: Tata DOCOMO, the Mobility and Business Services brand of Tata Teleservices (TTL), today announces the launch of its unique mobile advertising service platform – GET (GetEasyTalktime). It is in partnership with mAdcall Pvt Ltd, a sister concern of Astute Systems– a leading player in On Device Portal, mobile video advertising solution and managed services. The application enables video advertising on mobile and is christened GET EASY TALKTIME (GET). GET allows mobile users to choose when or where they want to view a video commercial on their phone, and get gratified with one free voice minute for local or national calling to landlines or mobiles for each advertisement that they choose to view.

    This is the first time in India that such an innovative service offering is available on the GSM as well as on CDMA network and is currently compatible with Android, Java, Symbian and Blackberry. This can also be accessed over Wi-Fi. Users are offered free voice minute, per advertisement viewed to both prepay and postpay customers using data enabled handset. This application has scored well with the mobile users, which is evident from the Google Play Store Rating of 4.

    “As advertisers seek newer avenues to communicate with their target audiences, the mobile device offers very ubiquitous, highly measurable and focused engagement platform. Tata DOCOMO is known for providing innovative and new services that appeal to our rapidly growing customer base. In an increasingly cluttered advertising environment the GET service will provide our customers targeted opportunities and facilitate brand engagement possibility at personal level. With the ever-increasing rate of adoption of mobile internet and rapid change in user preferences, we are confident that mobile advertising will very soon complement the traditional forms” said Mr. Harsh Saxena, Head – Marketing Non Voice Services, Tata DOCOMO.

    “Advancements in handset technologies, coupled with the proliferation of sophisticated applications has grabbed everyone’s attention these days. By putting people at the center of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. We are proud to be the first ones to be associated with Tata DOCOMO GET that has offered so much ,to so many, in such short a time.” said Mr. Manu Seth, Head Marketing – HTC India.

    In addition to the benefits of traditional media, Tata DOCOMO GET mobile advertising service presents a unique opportunity for brand advertisers to engage with customers on a personalized level, which can be measured in transparent manner. Mobile users opting for the service will not incur any data usage charges while using Tata Docomo 2G, 3G connection. This facility works in Wifi environment as well. The advertisement will play on the handset without buffering on 2G, 3G or CDMA network. Users will be instantly rewarded with one minute of local or national talk-time for each advertisement viewed.

    “Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with- their mobile phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way” said Ms. Simeran Bhasin – Head Marketing – Fastrack
    Using a more personalized medium like the mobile phone platform, is interesting as compared to print, electronic or digital platforms, as the messages are controlled, efficient and measurable. It is a double benefit for advertisers as well since it provides accuracy of data as to who watched the video and when! Importantly, the mobile users are not offered any ads if they are trying to make emergency calls, given the nature of the call being made. Also no ads are offered while making calls to toll free numbers, international calls or while in roaming in off-network locations.

    To activate ‘GET’, Tata DOCOMO users using data enabled handsets can send an SMS with keyword “GET” to 52323 or by simply giving a missed call to 52323 post which a download link is sent to the customer through SMS, which needs to be clicked upon to download GET. Tata Docomo customer can also download GET from Google Store Play on Android phones, from Ovi Store on Nokia Symbian S60 phones, or using Opera browser.

  • TTL integrates all brands under Docomo

    TTL integrates all brands under Docomo

    BANGALORE: Telecom major Tata Teleservices Ltd (TTL) today unveiled a technology agnostic structure to leverage emerging market opportunities. To this end, the company has brought its CDMA, GSM, 3G and Photon platforms under one brand – Docomo.


    Starting today all its non-Docomo subscribers (excluding T24 subscribers) will be migrated to Docomo.


    “This marks TTL’s evolution from being just an access provider to a multi-platform telecom applications and solutions organisation with one single brand – Tata Docomo-for customer connect, ease and delight,” said TTL executive president of Mobility Business Deepak Gulati. “Our new strategy will unify our brands and unlock the synergies across CDMA, GSM and 3G platforms and will enable us to give our Tata customers a new world of telecom and lifestyle impacting experiences.”
     
    “Our research shows that customers are not interested in the technology that is used to bring a service to them, just the end result,” revealed TTL Regional Head (South) Yatish Mehrotra.


    Also starting today, to create awareness about its brand integration, a new multi-media campaign will be rolled out by TTL. “We will be using a 360 degree approach – across mediums – this includes television, print, outdoor, in-store, etc. A mutli-media campaign strategy is being worked on,” said Mehrotra.


    Three TVCs have been shot, out of which two will start airing on the national general entertainment channels today. Regional channels and/or sports and news channels may also be used once the communications in regional languages are ready.


    Rediffusion handles the creative work and Lodestar the media buying duties for TTL.

  • Tata Indicom launch low cost Motofone F3c having Qualcomm single chip

    Tata Indicom launch low cost Motofone F3c having Qualcomm single chip

    BANGALORE: Tata Indicom today announced the national launch of the ultra slim Motofone F3c on the CDMA platform in Bangalore today based on Qualcomm’s QSC 6010 chipset. On the anvil are launches of other chipsets – 6020 and 6030 with other handset manufacturers according to Tata Teleservices (TTL) CEO Darryl Green. The Motofone F3 will be exclusive for TTL for the next six months. Bollywood actor Neha Dupia did the honours for TTL.

    TTL plans to target the ordinary man who probably gets a cell phone for the first time with the low cost stylish handset as bait. The Motofone F3c is priced at Rs.1,699/- inclusive of all taxes and charges. TTL plan to combine Motofone F3c with the benefits of their GO XTRA PACK, will enable customers to avail double talk time for the first six months with bonus talk time valid for 1 year from the date of activation. The scheme also offers free incoming calls for the first six months without recharge. Darryl is confident of selling 2 to 3 million of these handsets over the next 12 months.

     
    This was also the first global launch of the single chip by any company globally according to Qualcomm senior vp Kanwalinder Singh who avers that “QUALCOMM is committed to bringing wireless connectivity to emerging markets, and our QSC family of solutions enables compelling, affordable devices for cost-sensitive countries such as India. We are pleased to be working with Motorola and Tata in bringing the Motofone F3c, and look forward to further collaboration with the industry toward the common goal of making connectivity accessible to more people worldwide.”

    “Though many companies have announced single chip solutions, they are so far only there on paper,” added Singh.

     
    The Motofone F3c has features such as voice prompts in six local languages—English, Hindi, Tamil, Telugu, Kannada and Malayalam, the QUALCOMM Single Chip (QSC) enabled device from Motorola, MOTOFONE F3c has been specially designed to suit the needs of Indian consumers. It offers a rich vacuum metallized finish making it extremely sturdy, with polyphonic ringtones including three Indian tones, high audio, office quality speakerphone and ringtone downloads.

    TTL, which recently crossed one million subscribers in Karnataka and two million subscriptions in New Delhi, is looking to close the financial year with 18 million subscribers. They currently have 15 million subscribers.