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Tag: TTK Healthcare

  • Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Love Depot unveils #SteamySatisfactionInEveryHome campaign

    Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.

    Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.

    As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.

    Love Depot

    Bangalore and Mumbai: The pleasure cities

    Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.

    Lucknow leads the pleasure chart

    Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.

    Couples are exploring more: 60 per cent increase in shared pleasure products

    Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.

    TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”

    With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.

  • Love Depot launches digital campaign to deliver every desire

    Love Depot launches digital campaign to deliver every desire

    Mumbai: Love Depot, a leading sexual wellness superstore in India, owned by legacy healthcare brand TTK Healthcare, unveils its latest campaign accentuating the brand’s three customer-focused values which are – making products available across all demographics of pleasure seekers, improving accessibility by ensuring choice of delivery, privacy during the shopping journey and lastly, suiting all pockets with affordable and luxe range of products.

    Showcasing diverse demographic profiles and narratives, the campaign consists of four films featuring Love Depot as a brand that promotes inclusivity, by offering something for everyone, irrespective of where they are in the journey of exploring pleasure. Owing to the conservative opinions surrounding this segment, the campaign also intends to bring a shift in the mindset of audiences while reassuring them of seamlessly meeting the objective of ‘Every Desire Delivered.’ The innovative campaign cleverly portrays the emotions of delight when people discover that their desires will be delivered promptly.

    Commenting on the launch of the campaign, TTK Healthcare head of digital & e-commerce Arjun Siva shared, “The pleasure product consumer is not an outlier, restricted to a particular niche segment, geography or even age group. I am thrilled to share the launch of our latest campaign with films that showcase ‘everyday’ people, across all age groups, living ‘everyday’ lives – because this is who our audience is. We aim to break stereotypes and normalize conversations around pleasure because we believe this is the key to opening minds and unlocking growth in the category.

    Our films’ protagonists demonstrate a gleeful delight, which actually mirrors (with some creative license) the reactions we have seen in real life, to our offerings. Our objective with this campaign was to create a relatable, endearing communication that establishes Love Depot as the Ultimate Pleasure Destination, and we feel these films have achieved that. We are certain that audiences will love and appreciate the films as well.”

    Love Depot has a huge lineup of products, housing national and international brands, providing limitless options for customers to fulfill their pleasure desires. Further, with special attention on privacy the brand follows a discreet packaging protocol, without any logos information or indication on the labels. Additionally, a self-pick facility is also available to customers for them to have complete control on their purchases. With products starting at an affordable price of Rs 499/- there is something for each budget type.

    https://www.youtube.com/playlist?list=PLMVTZv0ia2ZSxomLRiVtq392WusbpLxNV

    The campaign will be run across Meta platforms such as Instagram and Facebook, alongside the Google platform – YouTube to ensure sustained communication and reach out to the masses effectively.

  • Interactive Avenues wins e-commerce mandate for TTK Healthcare

    Interactive Avenues wins e-commerce mandate for TTK Healthcare

    Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India has secured the e-commerce mandate for TTK Healthcare, a diversified conglomerate with a wide range of healthcare and FMCG products. The account was won by the agency following a multi-agency pitch process and will be handled from their Chennai office.

    Interactive Avenues will be responsible for elevating TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. Their mandate includes e-commerce strategy, content creation, media activation, catalogue management, and more.

    Commenting on the association, TTK Healthcare DGM – digital marketing & ecommerce Arjun Siva said, “We are delighted to appoint Interactive Avenues as our ecommerce agency. We’re confident their proven digital expertise will help us drive growth and efficiencies across ecommerce platforms, especially for our brands Skore & MsChief in the sexual pleasure category and Eva, our personal enhancement brand.”

    Interactive Avenues EVP south Aparna Tadikonda added, “TTK Healthcare has significantly contributed to the advancement of India’s FMCG & healthcare ecosystem for over 6 decades, and is also a pioneer of the condom industry in India. We are thrilled to be working with them. We will focus on delivering a seamless customer journey and driving digital growth powered by our proprietary data-driven frameworks and tools.”

  • TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

    TTK Healthcare launches “Love Depot”; goes live with campaign #ThePleasureIsAllYours

    Mumbai: TTK Healthcare launches all-new sexual pleasure e-superstore Love Depot. With the launch of LoveDepot.com, Indians can now have pleasure as they please – attractively packaged and discreetly delivered to their homes. India has been grappling with the issue of sexual pleasure for decades, this game-changing e-store, the newest venture in the D2C space, is set to bring a paradigm shift in the minds of discerning customers. It pampers its customers as they have never been done before, making passion products accessible and available to all.

    The kick-off could not have been better timed. Observers of the market point out that all surveys of sexual behaviour in India indicate this: that the need-gap is widening. The reason is not hard to find as we witness an increasing number of people – of all gender, orientation and interests – open up to looking for more excitement, more adventure and more thrill under the sheets.

    Love Depot goes live with their launch campaign – #ThePleasureIsAllYours, with a film that will play on select OTTs, as well as display and social media engagement.  

    The portal surveyed the market before its launch and the figures tell a dismal tale of love. Over 81 per cent of women surveyed reported to be dissatisfied with their sex lives, with 73 per cent rarely reaching their climax. Additionally, two out of three women admitted to looking out for a pleasure accessory either for enhancement or for fulfilment.

    Fact is, alternate bedroom behaviour is now fast replacing traditional acts as Indians get more sexually experimentative. Needless to say, this fuels an unfulfilled desire for newer stimuli, newer catalysts and newer ways of getting intimate, either with a partner or with one’s own body. LoveDepot.com addresses this gap that is yawning in the market.  

    Commenting on the launch, TTK Healthcare head of marketing Vishal Vyas said, “LoveDepot is built on one of the cornerstones of sexual wellness that we often let fall between the cracks: pleasure. It is born out of a firm conviction:  that everyone deserves to seek and conquer the peaks of sexual fulfilment. It is structured to provide the shopper – regardless of gender identity or sexual preference – an empowering experience, offering both choice and control. And it’s driven by a single-minded purpose – to close the pleasure deficit in the market.”

    Interestingly, LoveDepot has also roped in renowned content creator and wellness expert Dr. Tanaya Narendra, aka @dr_cuterus on social media, to co-create educational content for the consumer.

    Dr. Tanaya commented, “It is important that we leave shame behind and empower people with what they necessarily have to know about their sexual needs. I am quite excited to be partnering with LoveDepot, which will not merely be a product marketplace but will also be a platform that makes all visitors aware of their entitlement to pleasure, and at the same time, educates them on the role of innovative and contemporary pleasure-providing products.”

  • ‘Get Naughtier,’ says Skore in its latest campaign

    ‘Get Naughtier,’ says Skore in its latest campaign

    Mumbai: Skore, the sexual wellness brand from TTK Healthcare has launched a campaign titled ‘Get Naughtier’. The campaign, conceptualised by Isobar, the dentsu India digital agency, comprises two digital films that revolve around couples who are driven by enhancing pleasure while showcasing the range of Skore products.

    The insight behind the campaign was based on sales data and studies of social chatter that shows how couples are more than willing to explore intimacy and try something new. Additionally, the campaign positions itself as more than just a condom brand by exploring the naughty side to normal life via situational comedy that showcases the lovemaking adventures of different couples.

    “The category, though creatively fertile, invariably invites a lot more restrictions and censor from mainline media. I am just thrilled that the client was willing to explore a digital-only eco-space to market such never-before advertised products,” stated Isobar India national creative director Aalap Desai. “Not only are the media touchpoints relevant to the consumers for whom the products are meant for but also it’s one of those rare and truly integrated campaigns covering content, social media, performance, influencer marketing and OTT films via a singular narrative. In a way, the challenge thrown at us by the mainstream media only egged us to think naughtier!”

    “Skore has been one of our favourite clients to partner with given the kind of portfolio they have and the kind of campaign experimentation that they are willing to do. Today, a couple’s approach to pleasure has evolved. They are looking to maximising the experience and Skore’s diverse portfolio of Pleasure products gives them diverse ways of doing so. The insight of the campaign is very interesting as is the smart way of having this conversation around pleasure,” added Isobar India managing partner Rahul Vengalil.

    The ad films have been directed by Mukesh Sehgal and produced by Amol Sonawane of Take Two Production.

    https://www.youtube.com/watch?v=TgUy1I4BgpQ

    To generate buzz over multiple touchpoints cohesively, the campaign has its legs on social media, influencer marketing, digital films and OTT media. The campaign also aims to drive up the conversational quotient further with branded content pieces in association with platforms like Alright and LBB, said the brand.

    TTK Healthcare Ltd head of marketing Vishal Vyas said, “We have consciously tried to create content that will resonate with young people. We wanted to communicate succinctly that we are more than a condom brand, offering interesting sexual wellness and pleasure products such as vibrating rings, flavoured lube variants, pheromone activating spray for men and pleasure gel for women. In a category that’s hard to advertise, stereotyped with sleaze and one that invites moral trolling, consumers are barely aware of the diverse offerings in addition to the large range of diverse condoms we have. This campaign deals with these smartly and tries to normalise experimentation and extended playtime for couples’ sans judgement or guilt.”

  • Ogilvy wins Woodward’s Gripe Water creative biz

    Ogilvy wins Woodward’s Gripe Water creative biz

    MUMBAI: Woodward‘s has awarded its Gripe Water’s creative mandate to Ogilvy India following a multi-agency pitch.

    The account will be handled by the agency‘s Chennai office.

    The incumbent agency on the account is JWT.

    Woodward’s Gripe Water is a relief for stomach wind and gripe and is an offering from TTK Healthcare, an integrated manufacturing and marketing group.

    The TTK Group reaches out to the world with its core products – kitchenware, pharmaceuticals, condoms, medical devices and food products.

    Vizeum is handling the media account of Woodward’s Gripe Water.