ITV

Tag: TSV

  • DD National tops in ‘time spent in viewing’ numbers

    DD National tops in ‘time spent in viewing’ numbers

    NEW DELHI: DD National is the number one channel among all GEC’s in terms of time spent by viewers and the TAM data for week 26 from 22-28 July 2014 indicates that it topped with 92 minutes TSV as compared to 90 minutes as recorded for Sony.

     

    The higher numbers indicate that after switching to the channel, viewers have preferred to continuously watch the channel rather than frequently switching to other channels.

     

    DD National is also reported to be ranked three in terms of overall average viewership in early morning time band of 6 am to 8 am. The viewership of DD National channel is rising rapidly during mid prime time band from 12 pm to 3 pm as it has slotted six new family based fresh serials during this band and renamed this band as DD Dopahar.

     

    However, an analysis done by Doordarshan itself indicates that the viewership of the channel can be higher if multi-system operators fully comply with the Cable TV Networks (Regulation) Act 1995 as many are still not complying with the ‘Must Carry’ clause and the carriage of the national channel is still badly affected in analogue cable networks.

     

    Thus, DD National channel is regaining its lost ground as it has also seen rapid growth in overall viewership numbers in prime time and morning prime time of Sunday.

     

    Its environment based programme Earth Matters directed by the renowned Mike Pandey is becoming popular among all sections of society, indicating that the channel is liked by viewers for wholesome entertainment and information based programmes and for lot of fresh programming dished out to viewers unlike other channels who are most dependent on repeat programmes and are run on six to eight hours cycle.

  • Music F Fatafati eyes number one spot

    Music F Fatafati eyes number one spot

    KOLKATA: Barely three to four months since its launch in January this year, Music F Fatafati, a 24×7 free-to-air Bengali music channel, is already aiming to be number one.

     

    The channel, which claims to change the way Bengali (Bangla) music is consumed, also plans to launch ‘Dance Party Jhinchak’ and will flag off a month-long multimedia marketing campaign, starting Tuesday. A highpoint for the channel has been its GVT last week of 574, and RCH and TSV of 559 and 31, respectively.

     

    “Music F Fatafati is the most viewed channel in six out of the last eight weeks. The channel is already at number two in the Bangla music genre,” read a statement issued by the channel. “The current performance of Music F Fatafati is without any promotion and advertising till date,” the statement added.    

                                    

    Music F Fatafati targets the youth in the 15-24 year age group and airs the latest Bengali music. The shows are punctuated by 3D animations and cartoon shorts around the channel’s very own animated characters Jagai, Madhai and Pappi Da, who are also called the channel’s heroes.

  • Kolkata celebrates Jhiliks wedding beyond the show

    Kolkata celebrates Jhiliks wedding beyond the show

    MUMBAI: Maa is one of the oldest shows on Star Jalsha which has been running strong for the last 4 years. Telecast at 8pm every Monday to Saturday, it’s a clear and consistent slot leader and has huge amount of loyalty among its viewers. The show delineates the story of Jhilik, a girl who has been orphaned at a very young age. Over time Jhilik has become the most loved character on Bengali TV. Viewers have showered their love and affection on her as would on their own daughters. It is this love and loyalty that helps the show deliver robust viewership with a TSV in the range of 20-22 mins.

    So, when the story reached the point where Jhilik is being married off, we decided to do something big and special. We wanted to celebrate Jhilik’s iconic status by taking the marriage celebrations from beyond the show, from reel to real. It was only fair that the whole of Kolkata witnessed and was a part of the wedding of its most favorite daughter.

    What we did? We erected the first live hoarding with an ongoing Shehnai performance. The live hoarding was on display at the heart of the city of Kolkata from 15th to 18th of November 2013. We had 6 Shenhai artists performing in rotation atop a hoarding decorated in the fashion of a marriage hall.  Apart from the wedding celebration theme that made use of drapes, 50 kgs of flowers and wedding motif designs, the live performance itself served as the buzz creator and became the talk of the town. The buzz it created was palpable with a huge word of mouth spread.

    Sweets were distributed to mark the occasion, the crowd was excited about such a novel initiative and showed full support and enthusiasm. They sent lots of blessings for Jhilik and ensured they be part of the wedding, which was reflected in the instant hike in the show ratings.

  • ESPN Star Sports gives English football league the Hindi touch

    ESPN Star Sports gives English football league the Hindi touch

    MUMBAI:  ESPN Star Sports seems to be scoring well with its viewers with the telecast of Barclays Premier League (BPL) this year. And it’s no plain statement. The broadcaster which is airing the football league in both English and Hindi this season says it has seen a 254 per cent jump in its ratings on the inaugural day. Not only this, it points out that it has recorded a 105 per cent increase in the time spent per viewer on the inaugural day.

     

    The league which went on air from 17 August on Star Sports and Star Cricket has also been made available in Hindi for the first time. “We believe there is a huge potential for growth in football viewership and that Indian fans would love to consume non-cricket sports as well if the product is packaged well, communicated and presented in an interesting manner,” said ESPN Software India COO Vijay Rajput.

    It is important to explain the live action in a language and idiom which is clearly understandable by the viewers expounds Vijay Rajput.

     

    According to the data received by Indiantelevision.com, BPL’s viewership in the 15 plus age group of men in the ABC segment rose from the previous season’s 324 TVTs (esimated) to 760 TVTs. Day 1 of the league saw it record a reported 206 per cent increase in its reach. The stickiness among the football crazy fans has also witnessed a jump in the league this time around. Though last year the inaugural matches of BPL recorded 10 minute TSV (Time Spent viewing), this year it went up to 16 minutes – a rise of 105 per cent.

     

    The launch of BPL in Hindi is in-line with the channel’s strategy of pushing multi-lingual content. “The focus on English commentary/graphics by sports broadcasters till date has been a big deterrent in the growth in viewership. For viewers to understand the nuances of football and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all,” stated Rajput.

     

    The Hindi commentary is in addition to the English commentary which will also be available for all the televised matches from the full season. Under the dual audio feed system,DTH/digital subscribers can choose the language of their preference.

     

    ESPN Star Sports has decided to select two matches every week and telecast them in Hindi and English. “We are targeting to telecast close to 140 matches live with Hindi commentary in this season. In addition, almost 50 matches with Hindi commentary will have delayed telecast. So, overall about 190 matches would be covered with Hindi commentary,” he informed.

     

    The sportscaster caster has identified UK based commentators of Indian origin who will describe the proceedings on the field in Hindi for BPL. The Hindi commentary is being done from the stadium itself. “For viewers to understand the nuances of soccer and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all.”

     

    A three-pronged strategy has been put in place to promote the BPL: this includes: appointing MS Dhoni as its brand ambassador, covering select matches with Hindi commentary and have non-live Hindi programming around the tournament to ensure that more and more sports fans sample and understand the league’s nuances, its clubs and its stars.

     

    “We roped in Dhoni as the brand ambassador to excite sports fans who consume a lot of cricket to sample BPL as well with an ultimate objective of expanding the fan base of BPL in the country,” he informed.

     

    ESPN Star Sports has launched a mix of shows based on highlights/goals/review and preview of the latest in BPL which will be showcased week on week through the season.

     

    “We started off with six episodes of a buildup show ‘Superstar Football’ which focuses on multiple facets of the league – famous owners, top clubs and top players in the league etc. We will also showcase highlight shows of BPL in Hindi through the season. This fast paced snapshot of happenings in BPL will make for interesting television,” informed Rajput.

     

    The broadcaster is also looking at magazine shows every week, which will be a review of the season gone-by and a preview of the coming week’s matches. “This show will have colour/ feature stories from BPL.We will also telecast a half an hour show on goals every week. All the Hindi programming around BPL will be produced in India.”

     

    The work done around BPL has helped the broadcaster in not only receiving good ratings, but has also lured in the advertising dollars.   “We have received a very positive advertiser interest for this season. Even before the start of the league, we had monetised close to 85 per cent of the annual available inventory,” he informed. Tata Motors, Pernod Ricard, Adidas, Tata Teleservices, Gujarat Cooperative Milk Marketing Federation (Amul) and Nokia India are some of the big names to have come on board as associate sponsors on-air for the live telecast.

     

    ESPN Star Sports tack to go local with Hindi commentary simulcast has found favour with cricket fans by contributing 40 per cent of the overall ratings for the India-Australia test series. The test series delivered an average rating of 2.05 TVR which was the highest average rating for a test series played by India in the past four years. “We also had a very successful inaugural season of the Hero Hockey India League in both Hindi and English, which delivered an impressive reach of 41.4 million.”

     

    With even the on-going IBL which is being showcased in both Hindi and English, the sportscaster is surely eyeing an eyepopping increase in viewership numbers. It clearly is serving (its customers we mean) right.