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Tag: TSA

  • TSA appoints Sudhir Sahni as new India MD

    TSA appoints Sudhir Sahni as new India MD

    MUMBAI: One of Asia’s global leader in sports content and branding solutions, TSA (Total Sports Asia) has appointed Sudhir Sahni as its new managing director Indian-subcontinent based in Delhi.

     

    Sahni comes with over 25 years of experience in the advertising industry. With a post graduate degree from India Institute of Management, Ahmedabad, he comes with a deep understanding of various consumer segments and the experience of building strong brands across various product and service categories.

     

    Sahni has worked with leading global brands and organisations like American Express, Coca Cola India, Pernod Ricard India, Max New York Life, Pepsi Foods, Glaxo Smith Kline, KFC, Taco Bell, Gillette, besides leading Indian brands like Religare, Usha, HT Media, Spice Telecom, among many others.

     

    Besides shorter stints at leading advertising agencies like RK Swamy (BBDO), JWT and Draft FCB, Sudhir spent 16 years with O&M India, in various roles, including the last three years as the president – head of advertising at the Delhi office. Sahni was also the country manager, India at Tag Worldwide before joining TSA.

     

    Founder and group CEO of TSA Marcus Luer stated: “We are delighted to welcome both Sudhir and Al to the TSA Senior management team. I am confident that their deep knowledge of the Indian and Malaysian advertising industry will provide us with new and fresh perspective. TSA has evolved over the past years and today our brand consulting and strategy approach linked to sports properties as well as branded real estate projects have created waves across the region. I am confident that under the leadership of Sudhir, we will continue to be on the forefront of new and exciting projects in the country.”

     

    Speaking on his new appointment, Sahni added: “Sports is a great platform for communication and branding. Being associated with local and global sports properties is a very powerful way for brands and corporations to connect with their consumers and stakeholders. For years, India was only about cricket, now finally the interest in sports is becoming much broader and TSA is well placed and committed to provide fresh and unique brand building solutions to marketers in the area of sports, entertainment and real estate. I am extremely excited about the opportunity to drive TSA’s business in India and add my expertise to the overall vision of the company.”

  • TSA appointed marketing partner for Team Golf League

    MUMBAI: Sports marketing agency Total Sports Asia (TSA) has been appointed as the exclusive marketing partner of Team Golf League (TGL) 2013, which was earlier known as Touché Golf League.

    TGL, in its fourth edition will be held across 11 cities in India and for the first time will be played in three international destinations – Singapore, Thailand and Malaysia.

    Apart from handling sponsorship sales, TSA‘s international offices in Singapore, Malaysia and Thailand will also be involved in event management.

    Believed to be the largest amateur golf tournament in India and Asia, TGL 2013 will see the participation of 2400 golfers in India and 2400 golfers from Singapore, Thailand and Malaysia, divided into gangs of ten golfers each. Gangs will compete for the title of the best golfing gang in Asia.

    TSA MD & Sr. International Vice President Suvrangsu Mukherjee said, “TSA believes in ‘partnerships‘ and ‘value creation‘ and both these attributes are what makes TSA unique from anyone else in our industry. We have invented most of our business verticals at TSA India from scratch and turned them into formidable communication power houses that they are today. We hope to replicate a similar success story with TGL.”

    TGL 2013 starts in June with the Malaysia leg and the India leg scheduled in September. The All India finals will be held in Bangalore and the All Asia Finals is slated to be held in Turkey in December. The Indian leg boasts of some of the most illustrious names from the business and Industrial fraternity.

    Commenting on the tie-up, Touché Golf Sports MD Rathan Kumar said, “We are excited in leveraging the strengths of TSA in expanding this championship to Asia as the largest amateur team championship event, seeing the huge interest it has generated among the amateur golfing community in India, delivering beyond expectations to all involved.”

    TGL started as a Bangalore centric tournament in 2010 with 336 Golfers and grew from strength to strength into a 9 city event with 1600 amateur golfers in 2012.

  • Star Ananda to show football, inks deal for WC 2010 qualifiers

    Star Ananda to show football, inks deal for WC 2010 qualifiers

    MUMBAI: Bengali news channel Star Ananda will show football content to widen its audience base.

    The ABP-Star run channel has inked a deal with sports marketing company Total Sports Asia (TSA) to telecast Fifa 2010 World Cup qualifiers of Italy and Spain.

    With the Fifa World Cup commencing in less than 10 months, World Cup fever is steadily catching up and Star Ananda is hoping to capitalise on this to deliver world-class football programming in the football loving state of West Bengal.

    TSA is the exclusive rights holder throughout Asia for all Italy and Spain World Cup qualifiers and friendlies for the Fifa World Cup 2010.

    TSA associate director – sales and business development Vishal Jaison says, “We’re delighted to be working with Star Ananda for the live broadcast of the Fifa World Cup qualifiers of Spain and Italy. With an impressive football catalogue offering World Cup qualifiers and other Fifa WC 2010 magazine shows, we will be actively involved in many such region centric deals to make football viewership more accessible to the vast number of fans across different states.”

  • TSA, IBF launch interactive badminton game

    TSA, IBF launch interactive badminton game

    MUMBAI: The International Badminton Federation (IBF) and its marketing agency Total Sports Asia (TSA) have launched Badminton Manager, an interactive fantasy game.

    IBF executive deputy president Datuk Punch Gunalan says that Badminton Manager allows badminton fans from around the world to become more actively involved in the game, managing their own team of players.

    “Fantasy games are very well known in other major sports like football and formula one. It creates a new level of enjoyment for the badminton fan by giving them an interactive experience of the game.”

    Total Sports Asia CEO Marcus Luer says, “Playing Badminton Manager will bring fans closer to the players, tournaments and the new points system with its fun and educational elements. We want to share this opportunity with as many fans as possible and we are offering this top of the line product at absolutely no cost for the users.”

    Badminton Manager is launched in conjunction with the Thomas & Uber Cup. Gunalan said that “Starting with Thomas & Uber Cup just seems right. It represents a terrific opportunity for badminton enthusiasts to get acquainted with the game. We have plans to extend Badminton Manager to the World Championships in September and continue with a year-long version by the 2007 season.

    “Being a truly global sport, an online presence is increasingly important for the game of badminton. Badminton Manager will be featured on the official IBF and Thomas & Uber Cup websites. It will also have its own dedicated website at www.badmintonmanager.net”.

    Sportdreams, a European fantasy sports company from Europe produced Badminton Manager 2006. The company’s CEO Gerald Smith says, “We believe that the fantasy badminton audience will grow rapidly. We are not only creating a true fun experience for fans around the world, but at the same time build a database with the incredibly dedicated and loyal following that is treasured by commercial partners.