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Tag: TS Kalyanaraman

  • Kalyan Jewellers CMD honoured at 44th IAA World Congress

    Kalyan Jewellers CMD honoured at 44th IAA World Congress

    MUMBAI:  Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi. The award bestowed by the International Advertising Association recognises the contribution of Kalyanaraman in building Kalyan Jewellers as a global endearing brand and taking it from a regional brand in Kerala to a national and international brand.

    Bollywood superstar Amitabh Bachchan who is also the national brand ambassador for Kalyan Jewellers graced the occasion to bestow the award to Kalyanaraman.

    Receiving the award, Kalyanaraman said, “It is an honour to receive this award recognising Kalyan Jewellers excellence in marketing communication. I would like to dedicate the award to our customers without whose support we could not have reached the stage we are at today! As we grew from a single store in Kerala to other states in India as well as abroad, the evolution from a local to a global brand was on a foundation of the core value of trust, and it is this trust that has resonated with our customers. While maintaining a consistent messaging, the brand communication has always focused on the customer in each region, with tastes and choices specific to the local culture. I believe it is this approach that has led us to succeed in markets as varied as the country we live in, as well as in markets abroad.”

    The award recognises the brand’s hyperlocal approach to advertising that is crafted specifically for the customer in each region. With brand ambassadors belonging to the states, taking the brand closer to the audiences and connecting in each region has been particularly successful. Regional celebrities like Nagarjuna, Prabhu, Shivraj Kumar and Manju Warrier, each with their unique fan following, enables the brand to build a strong bond with existing and potential customers. Of course, Amitabh Bachchan as the national brand ambassador is a strong push for the brand in the minds of the customers across the country. 

  • Kalyan Jewellers celebrates silver jubilee

    Kalyan Jewellers celebrates silver jubilee

    MUMBAI:  Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for trust, and this TVC successfully showcases our ideology of standing up for what is right.”

    L&K Saatchi and Saatchi ECD Kartik Smetacek added “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust not even the smallest of the things.”

    The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of senior Bachchan from across the country made their behind the scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.

    Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August

  • Kalyan Jewellers announces campaign winners for a Mercedes Benz

    Kalyan Jewellers announces campaign winners for a Mercedes Benz

    MUMBAI:  Jewellery brand Kalyan Jewellers has recently announced the top 25 winners from the “Shop and win 25 Mercedes Benz CLA” global campaign. The campaign, which was started as part of the brand’s Akshaya Tritiya offer in April, drew to a close on 9 June.

    The winners from India were selected via an electronic raffle while the winners from other countries like UAE, Qatar, Oman and Kuwait were identified through the individual lucky draw from each country. As announced at the start of the campaign, 10 winners were selected from India, seven from UAE, three from Qatar, three from Oman and two from Kuwait. The cars keys will be handed over in the coming weeks after the formalities are completed.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “I would like to congratulate the all the lucky winners. At Kalyan our endeavour has been to enable our customers to extract value from their purchase while providing a great shopping experience. This campaign was an extension of that thought, and I am delighted that we could play a small part in helping realise the dreams of our customers.”

    The campaign marks the single largest offer of free Mercedes Benz CLA in a raffle draw in India and GCC. Customers participated in the promotion by making a minimum purchase across Kalyan Jewellers showrooms in their respective countries. 

    The list of all winners is as follows.

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  • Kalyan’s global jewellery sale under way till 5 Aug

    MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms.

    The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase as well as offers to win gold and silver coins. Cash discounts are applicable for every purchase above Rs. 5,000/-. For purchases above Rs.25,000/-, customers will be eligible to win gold and silver coins through scratch and win coupons in select markets.

    Kalyan Jewellers CMD TS Kalyanaraman said, “The sale allows customers to shop for their favorite jewellery while availing of a plethora of privileges and offers. Encouraged by last year’s tremendous response, we have come up with better deals and offers that will allow our customers the opportunity to win exciting gifts and save through cash discounts.”

    The annual sale will run till 5 August, 2017. Popular Kalyan brands such as Tejasvi, Nimah, Mudhra, Ziah, Rang, Anokhi, Glo etc will be available as part of the sale.