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Tag: Truefitt & Hill

  • Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Nine prominent brands to elevate Solskjaer’s India Tour into premium event

    Mumbai: In a bid to elevate the prominence of football legend Ole Gunnar Solskjaer’s inaugural India tour which is hosted by Tilak Gaurang Shah, a dedicated Manchester United fan and the founder of Ace of Pubs, nine leading brands have joined hands to transform this unprecedented event into an exclusive and experiential spectacle.

    Sharing his thoughts on partnering with numerous brands to amplify the prominence of the event, Ace of Pubs founder Tilak Gaurang Shah commented, “With Ole Gunnar Solskjaer’s historic visit on the horizon, we wanted to further increase its significance by partnering with distinguished brands and creating a high-quality experiential event. The collaboration with these brands signifies our commitment to delivering a truly immersive experience. Together with our esteemed partners, we aim to make this a historic event that fans will cherish for a lifetime.”

    Taking place at ITC Gardenia, Bengaluru on 9 February, ITC Grand Central, Mumbai on 10 February and ITC Maurya, New Delhi on 11 February, the exciting three-city tour is set to seamlessly connect fans with the Norwegian football icon in a premium experiential manner, with the presence of prominent brands propelling the event’s stature.

    “We are thrilled to associate with ITC Hotels which is the world’s largest chain with maximum LEED zero carbon certified hotels. Also, Club ITC which is the signature Loyalty program for ITC Hotels offers a wide range of exclusive member benefits and memorable money can’t buy experiences, so this will be a great opportunity for their members to interact with football legend Ole Gunnar Solskjær. Inspired by an endeavor to blend Responsible Luxury with the thrilling world of sports, this partnership will be the first of many engaging interactions, creating memorable moments for their members.” stated Tilak.

    American Express, a globally integrated payments company, has been roped in as the official lifestyle partner to contribute its expertise and enhance the overall experience for the attendees.

    American Express Banking Corp India CEO and country manager Sanjay Khanna said “We understand our Card Members well and look to create special experiences in areas they love across dining, sports, retail and entertainment. We are excited to be part of Ole Gunnar Solskjaer’s maiden tour to India by collaborating with Ace of Pubs to give a memorable experience to football fans in India. We know when our Card Members attend one of these events, they tend to be more engaged with our brand.”

    The event will be curated by Zomato Live, with tickets exclusively available on the Zomato app which will provide a convenient and hassle-free way for fans to secure their spot at this historic event.

    Zomato Live CEO Zeenah Vilcassim said, “We are thrilled to bring the Manchester United Legend, Ole Gunnar Solskjaer’s tour to India. This landmark event is poised to captivate football enthusiasts nationwide, as we are looking forward to bringing this experience to our audiences and to his strong Indian fanbase. This continues our dedication to delivering exceptional experiences and fostering vibrant communities across India.”

    Radio City came on board as the official Radio partner to build the excitement and buzz around the event in all three event cities. Truefitt & Hill, the world’s oldest barbershop, has been signed as the official grooming partner.

    Simba, the official roaring partner, will add an element of excitement to the event, whereas Outcry Entertainment, a new-generation integrated experiential and marketing agency, has been signed as the official production partner, promising a visually stunning and entertaining experience for fans.

    12th Man Brewing, who has come on board as the official gameday partners in Mumbai, will contribute to creating a unique atmosphere in the city surrounding the event. Corporate engagements for the tour will be orchestrated by Ace of Trades, ensuring that corporate partners have an unforgettable experience with the legendary Solskjaer.

    According to a survey, out of about 160 million football fans in India, 35 million are Manchester United fans.

    Fans can book their tickets with the links below:

    Bengaluru: https://zoma.to/live-event/27858

    Mumbai: https://zoma.to/live-event/27850

    New Delhi: https://zoma.to/live-event/27826 

  • Truefitt & Hill Marks 218th anniversary with DVC launch

    Truefitt & Hill Marks 218th anniversary with DVC launch

    Mumbai: Truefitt & Hill, the world’s oldest barbershop, is thrilled to commemorate its remarkable 218-year legacy with an exhilarating video campaign. This milestone coincides with the spirited Cricket World Cup taking place in India, making it an even more special occasion. As a brand synonymous with both the gentlemanly spirit of the World Cup and the diverse cultural tapestry of India, Truefitt & Hill extends a warm invitation to its cherished patrons to join in the festivities, with exclusive offers that you won’t want to miss.

    Truefitt & Hill celebrated its 218th anniversary in a grand fashion. The anniversary video campaign was a spectacular collaboration, featuring 218 influencers and content creators from across India.

    The 218 influencers who partnered with Truefitt & Hill enthusiastically joined the initiative, emphasising the significance of the video campaign as it commemorated the brand’s remarkable 218-year journey with an interesting trivia. They highlighted their commitment to providing patrons with enhanced expertise and keen attention to detail in grooming services. The collaborative video achieved significant success by reaching a broad viewership, amassing 13.5 million followers, and generating a remarkable increase in engagement on October 21st when the campaign was launched at 12 PM across India. Each influencer individually garnered approximately 15,000 views on their live video, resulting in a combined viewership of nearly 3.5 million on a single video.

    Throughout that celebratory week and during the ongoing Cricket World Cup, Truefitt & Hill’s patrons, including their dedicated and cricket-loving customers, played a significant role in creating a truly unforgettable and captivating celebration. The Cricket World Cup, renowned for its gentility and grandeur, perfectly aligned with Truefitt & Hill’s values. To enhance that special occasion, Truefitt & Hill was delighted to introduce a time-limited promotion. Any customer who spent Rs 10,000 or more in a Tier 1 city, or Rs 7,500 or more in a Tier 2 city where Truefitt & Hill barbershop is present, received a scratch card filled with enticing rewards, including royal grooming services, exciting grooming memberships, and more.

    On the occasion of the anniversary, Lloyds Luxuries Ltd MD Prannay Dokkania said, “On our 218th anniversary, amidst the excitement of the Cricket World Cup in India, Truefitt & Hill takes great pride in celebrating our enduring legacy. We’ve embarked on an exhilarating video campaign, joining hands with 218 Influencers and Content Creators across India. This milestone celebration not only signifies our commitment to delivering premium grooming services but also reflects the spirit of the World Cup and the vibrant tapestry of India. As we move forward, we will ensure that our cherished patrons continue to experience the best in grooming excellence.”

    The focal point of this grand celebration unfolded on Truefitt & Hill’s official Instagram account. The anniversary video premiere of the celebratory campaign emphasized the brand’s unwavering commitment to consistently delivering premium grooming services to its patrons throughout the years. This commitment was set to continue into the future, embracing modern techniques and advancements in the field of grooming.