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Tag: Truecaller

  • Truecaller Launches Chat Feature Within Its App

    Truecaller Launches Chat Feature Within Its App

    New Delhi, October 3rd, 2018: Truecaller today announced the launch of its instant messaging (IM) platform ‘Truecaller Chat’. With the aim to make communication safer and to prevent fake news from circulating, the IM platform will allow users to report links, ensuring that fake news is not circulated unchecked by users.

    With social media’s rapid adoption across the country, fake news in India has been on the rise. Truecaller has helped erode spam calls faced by users through Caller ID and also strengthened SMS inboxes by filtering unwanted messages. As a step to curb the spread of erroneous information, Truecaller, with the help from its community, has launched this service as a shield against viral messages sent on its instant messaging platform. Users will be able to mark website links as spam if they suspect it to have incorrect information, which will then help chatters make a more informed decision about what information is false. With time, Truecaller also plans to apply machine learning and use the aggregated spam reports to predict any upcoming viral trends.

    Additionally, ‘Truecaller Chat’ is bundled with interesting features such as, auto-switch between SMS and Chat, which will help users keep conversations in one place. Other features include full media support and more, that will provide its users a polished and enjoyable experience.
    Commenting on the launch, Rishit Jhunjhunwala, VP Product at Truecaller, said, “As a one-stop communication platform, our IM service will help our users connect and also collaborate to combat the issue of spam. We’re confident that this foundation stone will help build a strong spam-free community.”

    India has been facing a major law and order problems caused by fake stories especially when they have led to mob lynching and mass hysteria. The Honorable Supreme Court has strongly expressed its stance and has directed social media platforms to take appropriate measures to suppress fake news. By providing a messaging service with capabilities to tackle fake links, Truecaller is taking a big step towards curbing the problems caused by spam and false information going viral.

  • Truecaller Appoints DCMN India as Media AOR

    Truecaller Appoints DCMN India as Media AOR

    MUMBAI: DCMN India, the growth marketing partner for digital first brands, has bagged the media mandate for Truecaller, one of the leading global communications app.

    The account was won following a multi-agency pitch that involved several big agencies. The mandate includes managing the company’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics. Truecaller is a very popular brand that cƒuts across categories and geographies globally.

    The pitch process was held in New Delhi and the account will be handled from DCMN’s Gurgaon office. The business will be led by BinduBalakrishnan, Country Head, DCMN India.

    Truecaller is all set to launch its new TV campaign, which aims to communicate its new features that positions it beyond just a caller ID app. The app integrated video calling, instant messaging and even payments in March last year. The features have been embedded in the app to take into account the demands of a new-age user and over the last year, audiences have responded well to the updates.

    Speaking on same, Manan Shah, Director Marketing – India, Truecaller, says, “Over 150 million people use Truecaller in India alone, primarily to know who is calling. Over the last year Truecaller has transformed into a complete communication suite with video calling, a unique instant messaging utility called Flash and integrated UPI based payments and banking features. This is a story worth telling to our users so that they can find all these features in their most-loved app, without the need to use multiple apps.”

    During the pitch process, the synergies between DCMN India and Truecaller became apparent because Truecaller understood the importance of TV tracking, a unique offering from DCMN in the Indian market.  

    With the help of its flagship tool DC Analytics, DCMN India will analyse how consumers are using these top-end features of the Truecaller app in real-time across different locations.

    Speaking on the association Balakrishnan said, “I am very excited about this partnership as I am a Truecaller user myself. The idea of integrating video calling, payment and instant messaging into the app solves multiple purposes for any consumer. While awareness and downloads are already high, the brand is now looking at performance metrics as its main KPI for the upcoming TV campaign. Our strength lies in the experience we have in performance media marketing. DCMN’s performance approach includes data-driven media planning and tracking the direct response at a TV spot level with our proprietary TV attribution tool. We are looking at running a highly optimized media campaign for Truecaller.”

    “Using DC Analytics, DCMN India will track the growth and usage of the new features on the app once the campaign is launched. With the real time learnings, we will help Truecaller optimise its media spend and reach a larger audience. Our tracking tool is a unique offering to the Indian market.”

    Truecaller is one of the most used apps in the country. It began with solving a very basic problem of identifying the caller but in the process has become a huge communication tool for advertising. Several leading brands like Nestle, Airtel, and others use the platform to reach their consumers as the platform provides a very direct and uninterrupted connect with users. 

    Currently Truecaller has 200 million subscribers in India. The brand is rapidly growing in the country and has come up with several successful campaigns in the past to reach out to their consumers.

  • Truecaller introduces number scanning for fast-track payments

    Truecaller introduces number scanning for fast-track payments

    MUMBAI: Building upon its core proposition of being a complete communication platform, Truecaller will be rolling out two new features – Number Scanner and Fast Track numbers with its upcoming Android release 8.45 in the coming week.

    Number Scanner – Now you will be able to use the Truecaller app to scan a number directly from business cards, websites, street signs, shop fronts or anywhere you need to quickly lookup a number or store it to your contacts. This will enable users to have the proper resources to receive relevant information quickly, digitally and in their surrounding physical environment.

    Scan & Pay – Users in India will also be able to scan a number and pay directly using Truecaller Pay – this is a more convenient way of making quick payments as opposed to scanning QR codes. You could be out­ for lunch with a friend, in a store, or even looking to pay bills – this will be beneficial to our users who are always on the go and lessens the need to carry cash or cards.

    One can now send or request money, recharge, or even Flash Message any contact from your native phone book.

    Truecaller has also launched Fast Track numbers, a service which integrates toll-free numbers for emergency services like police, fire, medical care, women’s helpline, roadside assistance, as well as essential categories like banks, couriers, airlines, railways, and insurance, all integrated directly into the app, accessible by the user without an internet connection. These also include extremely useful ‘Bank Balance Check’ numbers that enable a user to check their bank balance via a return SMS from their respective bank via a missed call service. Located in the search bar, the in-built contacts will help users make phone calls at critical moments with a single tap.

    Currently, Fast Track numbers will only be available in India.

    Truecaller director of product and engineering Narayan Babu said: “As a product made by the community and for the community, our commitment to our users is to constantly add features that enable them to stay ahead of the curve. These new features make Truecaller even more relevant in the real world. When you see an important phone number, you can directly pull it into your phone with Truecaller and use it, in seconds, to connect or make a payment. Also, during critical moments you can reach out to the right company, person or service with a single tap with Fast track numbers.”

  • Truecaller claims 3X ad growth, VP cites Patanjali’s unprecedented rise

    Truecaller claims 3X ad growth, VP cites Patanjali’s unprecedented rise

    MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

    The daily impression rate on Truecaller’s in-app advertising platform has grown by over 300 per cent in the past year. The monumental traction is a product of Truecaller’s innovation as a one-stop solution for communication, payments, and now, brand engagement. Real estate on Truecaller has appreciated to the extent that over 70% of existing advertisers have decided to continue to invest in Truecaller’s mobile advertising inventory. Truecaller’s direct-to-consumer connect has attracted new interest of brands across the spectrum of FMCG, consumer electronics, and automobiles from brands like Mondelēz, Samsung, Himalayan and Maruti among many more.

    Truecaller VP sales and head of India operations Tejinder Gill said, “This shows that the mobile ad eco-system has an incredible potential in India. At Truecaller, we are constantly looking for innovative ways to add value to the lives of not only our customers, but our partners’ as well. With Patanjali, we saw a cult favorite brand that has witnessed unprecedented growth by offering a differentiated product.”

    Patanjali, India’s homegrown leader in Ayurveda, leveraged Truecaller in a one-day app inventory takeover, resulting in a new benchmark for both Patanjali and Truecaller.

    Patanjali’s digital agency MangoData co-founder and CEO Santosh Kumar said “What began as crafting an innovative campaign for Patanjali has surpassed our expectations in terms of both impressions delivered, which were upwards of 200 million and click-based engagement of over 430,000 in a single day. Leveraging the strong association customers have with Truecaller and supported by a 100 per cent share of voice on the platform, has helped us target the right customer with the right offering and narrative from our portfolio.”

  • Sulekha partners Truecaller to ensure ‘zero spam’

    MUMBAI: Sulekha, one of India’s largest digital platform for local service need fulfilment, has partnered with Truecaller, one of the leading communication apps in the world, to reinforce its ‘Zero-Spam Assurance.’ With the Truecaller app, Sulekha’s users will be able to identify calls from service partners during their search for a variety of local services.

    The “Truecaller priority access” technology labels all calls from Sulekha’s service partners as ‘Sulekha Service Partner’ on the user’s mobile screen. Besides, a new user on the Sulekha platform can now login with a single step using their Truecaller registered mobile number.

    In November 2016, Sulekha announced the launch of its “Zero-Spam Assurance” campaign. Connecting service providers with customers forms the backbone of the local services fulfillment business. But this can also lead to a lot of spam calls. In a country where data selling is highly prevalent, users keep getting unnecessary calls long after their need is fulfilled.

    In a pioneering effort in the Local Services industry, Sulekha introduced a tech feature- the UVN (Unique Virtual Number), where personally identifiable details of a user aren’t shared with a service partner till the user talks to them. As soon as a user’s need is fulfilled, he/she has the freedom to uncouple his/her number from the service request. This will make the user number inactive on the Sulekha platform, and therefore, no service provider will be able to reach the user post this. The “Truecaller priority access” feature will further strengthen Sulekha’s Anti-Spam strategy.

    Sulekha head of marketing Soumendu Ganguly said, “With over 20 million users a month, customer privacy has been one of our foremost priorities. Besides ensuring that calls from service partners are recognized by customers, the “Truecaller priority access” feature will also equip customers with the choice to filter them. Our “Zero-Spam Assurance” initiative has resulted in a boost in customer satisfaction and better understanding of customer behaviour. The Truecaller partnership features will take us significantly further in this process. We will continue to innovate in this field as our users expect nothing short of the best from Sulekha.”

  • Snapdeal and Truecaller partner for shopping experience

    MUMBAI: Snapdeal, India’s largest online marketplace, has partnered with Truecaller, one of the leading communication apps in the world to enhance consumer experience by integrating Truecaller Priority in the company’s IVR and order confirmation numbers. Customers with Truecaller app installed on their mobiles will be able to easily identify and filter IVR or delivery verification calls when shopping on Snapdeal.

    Any calls received by users who have placed an order on Snapdeal, while be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’, and color coded in purple; thus, assuring the users that the call is important and from a reliable source, not spam.

    Snapdeal chief customer experience officer Jayant Sood said, “Truecaller Priority feature will help reduce a key friction point in the delivery process; ensuring that our customers don’t miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate.”

    Besides boosting customer satisfaction and ensuring that customers are always in the know about the status of their product, this feature will also reduce the rate of “no response” calls for Snapdeal.

    “We constantly strive to enhance the user experience through safe and efficient products. With Truecaller Priority, Snapdeal ensures enhanced efficiency in its user communications while users get to know that call is critical and for relevant reasons. We are confident that such seamless experience will add immense value to both sides,” said Truecaller director – strategic partnerships – Arun Krishnan.

  • Thought Pot Media forays into video production with Thought Pot Studios

    Thought Pot Media forays into video production with Thought Pot Studios

    MUMBAI: Thought Pot Media, listed amongst the leading digital agencies in the country, has announced its foray into video production under the banner Thought Pot Studios with the launch of their first brand film. This vertical will focus on creating innovative and high impact video content encompassing short films, web series, TVCs amongst others. Founded by Abhijeet Chandan and Pooja Jain in 2013, Thought Pot Media’s impressive clientele includes some of the biggest name across industries like Dharma Productions, Hindustan Pencils, Unibic Cookies, Playstation India, Sony Pictures Entertainment and Truecaller among many others. After setting a benchmark in the digital media marketing landscape, with the launch of Thought Pot Studios, Thought Pot Media promises to do the same in the video production domain as well.

    Speaking about the launch of Thought Pot Studios, Pooja Jain, Co-founder & Business Head, Thought Pot Media said, “After completing four years of exploring and experimenting with the digital medium to create engaging storylines with the consumers, we are now looking at delving into another aspect of storytelling with Thought Pot Studios. This brand film is just a start, we are looking forward to creating innovative and disruptive content in the coming future.”

    Thought Pot Studios will launch with its first brand film on Daughter’s Day with Nobel Hygiene, a leading healthcare brand.

  • Thought Pot Media forays into video production with Thought Pot Studios

    Thought Pot Media forays into video production with Thought Pot Studios

    MUMBAI: Thought Pot Media, listed amongst the leading digital agencies in the country, has announced its foray into video production under the banner Thought Pot Studios with the launch of their first brand film. This vertical will focus on creating innovative and high impact video content encompassing short films, web series, TVCs amongst others. Founded by Abhijeet Chandan and Pooja Jain in 2013, Thought Pot Media’s impressive clientele includes some of the biggest name across industries like Dharma Productions, Hindustan Pencils, Unibic Cookies, Playstation India, Sony Pictures Entertainment and Truecaller among many others. After setting a benchmark in the digital media marketing landscape, with the launch of Thought Pot Studios, Thought Pot Media promises to do the same in the video production domain as well.

    Speaking about the launch of Thought Pot Studios, Pooja Jain, Co-founder & Business Head, Thought Pot Media said, “After completing four years of exploring and experimenting with the digital medium to create engaging storylines with the consumers, we are now looking at delving into another aspect of storytelling with Thought Pot Studios. This brand film is just a start, we are looking forward to creating innovative and disruptive content in the coming future.”

    Thought Pot Studios will launch with its first brand film on Daughter’s Day with Nobel Hygiene, a leading healthcare brand.