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Tag: Truecaller

  • Truecaller introduces ad tools for advertisers to engage with 320 mn people

    Truecaller introduces ad tools for advertisers to engage with 320 mn people

    Mumbai: Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel.

    Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, Truecaller Ads will provide marketers with a unique combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.

    Truecaller Ads have been a gateway to helping brands reach out to millions of users, embarking on their presence and generating brand awareness by using a myriad of ad formats, innovative ad experiences, and performance metric calculators to track performance, among others.

    Marketers can access the following products to reach Truecaller audiences more effectively:

    • The Truecaller Audience Extension: It helps advertisers reach Truecaller audiences on over 1000+ premium apps across domains. A wide range of ad formats can be used ranging from display banners, interstitials, videos, GIFs, and Native ads. The product is integrated with all leading MMPs like Appsflyer, Branch, and Kochava, which offers a transparent and trustworthy environment.
    • Truecaller Ad Server: An ad-tech stack that drives advertiser KPIs with features and functionalities to optimise performance, offering advertisers transparency, flexibility, and optimization capabilities on par with the best ad servers in the market and integrated with all leading MMPs for seamless tracking of performance.
    • Innovative Ad Experiences: Such as “click to article,” which allows for the display of instant snackable articles, “click to call/SMS,” and “easy lead form” aid in the propagation of the demand funnel. These click experiences can be served even without an internet connection.

    Speaking about the launch of the new tools, Truecaller vice president of global ads business Sagar Manikpure said, “We recognise that today’s marketing objectives demand a well-orchestrated solution that combines the precision of first-party data with engaged audiences at scale. The massive global user base of 255 million DAUs, each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends.”

  • Truecaller-News18 Network’s women safety campaign #Itsnotok reaches to over 1.65 bn users

    Truecaller-News18 Network’s women safety campaign #Itsnotok reaches to over 1.65 bn users

    Mumbai: The six-month-long ‘#ItsNotOk’ campaign by News18 Network and Truecaller has reached approximately 1.65 billion users on digital platforms with a message to call out harassment by blocking harassers on Truecaller and reporting them to relevant authorities to increase women’s safety. The campaign has gone to various parts of the country like Telangana, Delhi, Assam, Karnataka, and Odisha.

    They unveiled ‘#CallItOut’ artwork and have organised an ‘#EmpowHER’ marathon in partnership with the Delhi police to encourage women to fight harassment both in physical and digital spaces. The ministry of culture has also extended its support as part of the “75 years of Azadi Ka Mahotsav.”

    The ‘#CallItOut’ will be visible on the main wall of Delhi’s iconic civil lines police station, which was unveiled on 29 July by Delhi police commissioner Rakesh Asthana. It will also be attended by the Delhi University proctor Rajni Abbi, Delhi Police DCP North West, Usha Rangnani, and blogger Anupriya Kapur.

    Created by Delhi Street Art, the campaign will depict inspiring stories of women who have found the courage to report harassment and to inspire others in society to do the same when they see it. A version of the artwork can also be seen on the rear windscreens of Delhi police emergency helpline vehicles, encouraging Delhiites to participate in this movement to reduce harassment in society.

    The #ItsNotOK EmpowHER run on 31 July will be followed by hundreds of runners running on a route designed in the shape of “ITS NOT OK.” This is an act to demonstrate women’s and committed citizens’ commitment to reclaiming physical spaces. They will be accompanied by police officers who are staunch supporters of the movement to make public spaces safer for women, allowing them to make routine decisions without fear.

    The ministry of labour and employment, environment, forest and climate change minister Bhupender Yadav will be present for the EmpowHER marathon. The run will also see participation from a host of sports celebrities and public figures, including actress Mandira Bedi, social activist Ranjana Kumari, marathoner Reeti Sahai, Delhi women’s football players, Fit India ambassador Capt. Dharmveer, triathlete Pankaj Dhiman, fashion designer Namrata Joshipura, content creator Satshya Tharien, and many more.

    Truecaller India director of public affairs Pragya Misra, said, “The culmination of #ItsNotOk is not the end of this effort, just a stopover in our journey of this movement to drive safety in digital communication and the real world. The campaign has empowered millions of people around the world to fight harassment and this year, we took it a step ahead by encouraging women to report harassment to the authorities in addition to blocking them on Truecaller.”

    She further added, “Through the #CallItOut movement, several women across the country came together to call out harassment with the confidence that they have the support of local law enforcement and the community. We are delighted to partner with the Delhi Police on this initiative and their support in  forwarding our mission of making digital communication safe.”

    As part of its journey to create awareness about women’s safety, News18 Network & Truecaller #ItsNotOk initiative has reached more than 1.65 billion users across digital platforms so far and highlighted the helpline numbers 181 and 112 to over 92 million people for them to know where and how to report harassment.

    Network18 studio senior VP of marketing, content & operations Sidharth Saini said, “Our partnership with Truecaller is a testament to how corporates and media platforms can come together and be a voice for good. This has been an enriching initiative for all stakeholders involved – one that successfully put a spotlight on women safety, and demonstrated the power of the community to put up a collective fight against harassment. We also want to thank the Delhi Police for their invaluable support and collaboration. Their association with this initiative further empowers women to be fearless in taking a stand.”

    The initiative has seen support from policymakers like Smriti Irani, Rajeev Chandrasekhar, K Chandrashekhar Rao, Naveen Patnaik, K.T. Rama Rao, K. Kavitha; law enforcement authorities like KPS Malhotra and Shalini Singh; social activists like Ranjana Kumari; actresses Raveena Tandon, Aditi Rao Hydari and Huma Qureshi; as well as Indian badminton stars PV Sindhu and Jwala Gutta.

  • Shiladitya Mukhopadhyaya joins Truecaller as global head of enterprise solutions

    Shiladitya Mukhopadhyaya joins Truecaller as global head of enterprise solutions

    MUMBAI: Truecaller has announced the expansion of its leadership team in India with the appointment of Shiladitya Mukhopadhyaya as global head of enterprise solutions.

    With substantial growth plans in the upcoming months, he will take up the responsibility of accelerating and scaling up the brand’s enterprise products and GTM, working alongside a diverse team based in India and abroad.

    Speaking of his new role, Mukhopadhyaya said, “I’m delighted to join Truecaller and  take on the challenge of leading and shaping the Truecaller for business chapter further.”

    “It’s an exciting opportunity for me to work with a great team and a phenomenal consumer technology brand which is used and loved the world over. I look forward to working closely with businesses on Truecaller to build world class enterprise services that will fuel more growth while creating long term sustainable value for all stakeholders in the company,” he added.

    Shiladitya is a first generation founder and has been a serial entrepreneur having built multiple companies in his close to two decades of industry experience, with expertise in enterprise SaaS businesses and a track record of building and leading dynamic teams in competitive markets. In his last role as the CleverTap vice president of sales he was instrumental in scaling revenues of the company to over $45 million annual recurring revenue (ARR) in less than six years of monetization.

    Expressing his delight at the new appointment to his team, Truecaller India’s managing director and chief product officer Rishit Jhunjhunwala commented, “We are delighted to have Shiladitya join us. Shila is backed by decades of experience working with powerhouse brands and he understands market complexities and the varied nuances of the SaaS businesses. I’m confident that he will add immense value and strengthen Truecaller’s position worldwide as we grow the vertical.”

  • Truecaller bolsters brand and marketing leadership with key appointments

    Truecaller bolsters brand and marketing leadership with key appointments

    Mumbai: Caller ID app Truecaller on Tuesday announced the appointment of Ketan Bharati as vice president of global marketing operations, Ashwani Sinha as vice president of global brand and Raj Mukherjee as head of CRM. The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead, it said in a statement.

    The new team members will lead the brand management function and report to chief commercial officer Kari Krishnamurthy who is based in Stockholm, Sweden.

    Manan Shah, earlier director of marketing for Truecaller India, will be leading marketing efforts across India and South East Asia. Both the regions are pivotal for Truecaller’s growth and will be headed by Manan who has been with the brand for close to six years and has 18 years of work experience in the brand and marketing industry.

    Ashwani Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its iconic brands break new ground and lead the strategy function for BMW, helping the ultimate driving machine hold its own in a chauffeur-driven luxury car market. He has been instrumental in championing growth for some of the world’s most valuable brands, building solid partnerships with all stakeholders, and mentoring future leaders.

    Ketan Bharati joins Truecaller from GroupM (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. Ketan comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy across brands like Vodafone, Star India, and Reckitt Benckiser.

    Raj Mukherjee joins Truecaller from Unacademy after a short sabbatical. Raj was assistant vice president of customer experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation, and trust and safety. He has also worked with brands like PhonePe and LinkedIn in the past.

    “I am extremely happy to have excellent leaders coming on board,” said Kari Krishnamurthy. “It perfectly aligns with our ambition of making our brand much stronger globally. I also believe Manan’s role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”

  • Network18 joins forces with Truecaller to combat women harassment

    Network18 joins forces with Truecaller to combat women harassment

    Mumbai: Network18, in partnership with Truecaller, has launched #ItsNotOk campaign to raise awareness on why it’s important for women to call out harassment issues. The campaign was unveiled on 8 March to mark the occasion of International Women’s Day.

    A survey conducted by Truecaller suggests that one in every three women receives sexually inappropriate calls or messages and eight out of ten women receive harassment and nuisance calls in India. While most women block these callers or phone numbers on Truecaller, very few report their harassers to authorities and the rest suffer in silence.

    Through the campaign, Network18 and Truecaller are espousing that policy makers, social support systems and media platforms have a collective responsibility to stop women harassment in our country. The key focus of the campaign will be on what women can do at an individual capacity and what our society can do collectively to curtail harassment of women.

    The initiative will bring together all stakeholders including state police, NGOs, counsellors, legal help and government representatives to talk about how society can work together for a safer environment, where women feel empowered.

    The campaign will see minister of state for women and child development Dr Munjpara Mahendrabhai Kalubhai deliver the keynote session. On the other hand National Commission for Women (NCW) chairperson Rekha Sharma and Truecaller co-founder Nami Zarringhalam will be part of Network18’s stream-athon on Facebook and Twitter, where they will share their views on how can women stop harassment.

    The campaign will also see engagement from multiple influencers from various fields, including the likes of Jwala Gutta, PV Sindhu, Aditi Rao Hydari and Neeti Palta. While Jwala Gutta will be part of streamathon, tweetathon and Twitter spaces activity on 8 March. PV Sindhu and Aditi Rao Hydari will also be a part of a Insta live session, while Neeti Palta will be part of a tweetathon and engaging on Twitter Spaces. Twitter Spaces will be hosted on News18 India, CNN-News18 & News18 Gujarati handles.

    Others including social activist Ranjana Kumar, special commissioner Shalini Singh, DCP KPS Malhotra, Psychiatrist Dr Anjali Chhabria, Yogita Bhayana of PARI foundation, lawyer Aaliya Waziri, Vineet Kumar of Cyber Peace Foundation, UN Women Representative for India Susan Ferguson will also join the discussion to talk about the various aspects of women harassment including trauma, counseling, legal recource, and police initiatives.

    “Through this campaign Network18 and Truecaller aim to push for providing a safer digital environment for women,” said Network18 CEO business news cluster Smriti Mehra. “We believe that it is crucial for policy makers, social support systems and media platforms to increase awareness around all aspects of women safety.”

    “This International Women’s Day, we want to reiterate that the safety of women is critical and we all need to come together to put an end to harassment in digital communication,” said Truecaller India chief product officer and managing director Rishit Jhunjhunwala. “Every woman has the power to achieve a lot more when empowered to #callitout. The campaign #ItsNotOk was launched in 2017 with the aim to support women and ensure a safe environment. This year, with support of Network 18, we are taking a new path and urging women to come forward to #callItOut and take action against unwanted communication.”

  • Truecaller launches ‘Desh ka Truecaller’ brand campaign

    Truecaller launches ‘Desh ka Truecaller’ brand campaign

    Mumbai: Truecaller, the global platform for verifying contacts and blocking unwanted communication, has launched a brand campaign called ‘Desh ka Truecaller.’ The campaign launch is also accompanied by the launch of India-specific handles for Twitter and Instagram.

    India is Truecaller’s biggest market and this campaign aims to strengthen the brand’s connection with its Indian users and reinforce the company’s commitment to make the country spam-free, said the statement. The platform worked with DCMN, an international growth marketing partner for digital brands to launch its latest nationwide TV advertising campaign.

    The film has been curated by Mind Fluid, an agency partner of Truecaller. The idea came out of the long association that the brand has had with the country and its people. Through a duo of films and a host of digital and outdoor creatives, the campaign follows the stories of people across generations and endearing everyday real-life instances, and how Truecaller’s solutions help them ‘take the right call.’

    “There are many Indias in India – full of stories, full of insights. And Truecaller as a brand has been built around these stories and insights,” shared Mind Fluid creative director Harita Rao, on the new campaign. “And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”

    “India is our home market and our community has always been like our North Star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us,” said Truecaller India director of marketing Manan Shah on the launch. “It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”

    “Truecaller is an incredible success story in India, and we’re delighted to have worked with them on their newest campaign – one that will resonate with consumers across India”, commented DCMN country manager – India Bindu Balakrishnan. “Truecaller came to us to help them carry out a high-impact national and regional campaign with a strong focus on tier 2 & 3 cities, and we’re looking forward to tracking the success of the campaigns with our tailored brand awareness research – an invaluable resource for any brand looking to scale.” 

    The campaign is crafted around the thought that most relationships are based on trust. No matter how independent and learned we become, we still look for the opinions of our friends, families, and confidants before deciding on something. It is a part of our DNA to put trust in something only after thorough scrutinisation, shared the communication app company.

  • Truecaller appoints Jijendran Ravindran as VP, global business development

    Truecaller appoints Jijendran Ravindran as VP, global business development

    Mumbai: Caller ID app Truecaller has announced the appointment of Jijendran Ravindran as vice president (VP) of global business development. 

    In his new role at Truecaller, Ravindran will be working towards expanding business and growth across markets and report to the chief commercial officer, Kari Krishnamurthy.
    Ravindran joins Truecaller from Xiaomi, where he was associate director and the lead for MIUI India. He was responsible for managing and driving the overall business strategy for the brand. Prior to Xiaomi, he was heading app partnership for Micromax in India, Sri Lanka, Russia & Bangladesh. He has also been associated with Airtel and Vodafone in the past.

    “I am excited to have JJ on board. And I am confident that he will push our ambitions of having Truecaller in every connected device globally,” said Krishnamurthy welcoming Ravindran. “His extensive experience and accomplishments in his recent past stints will definitely take our efforts to another level.”

    Ravindran has extensive experience of working across varied sectors spanning telecom operators, smartphone brands & start-ups. His rich experience of over 16 years includes new partnerships, strategy, business development, operations, marketing, advertising & customer insights. He brings to the table an innate knack for understanding consumers, a bias for action, and people development experience.

    “I feel both honoured and humbled on being appointed by Truecaller,” said Ravindran on his appointment. “I firmly believe in Truecaller’s mission and it has been a service I have relied on myself for many years now. I’m also excited about the journey ahead.”

  • Truecaller onboards Pragya Misra Mehrishi as public affairs director in India

    Truecaller onboards Pragya Misra Mehrishi as public affairs director in India

    KOLKATA: Caller-identification app Truecaller has appointed Pragya Misra Mehrishi as director of public affairs in India. Truecaller stays committed to India by continuing to expand the public affairs mandate in its largest market with over 200 million users, the company said in a statement.

    Pragya will be responsible for nurturing relationships with key stakeholders spanning government, media, partners, civil society, and investors and report to chief commercial officer Kari Krishnamurthy, it added.

    Pragya joins from WhatsApp, where she was one of the early hires managing communications and driving reputation and advocacy efforts single-handedly for her first couple of years at the company. Prior to that, she was responsible for increasing trade from Danish private and public enterprises to India and South Asia at the Royal Danish Embassy. She also worked at EY India and had an entrepreneurial stint.

  • ‘Born in Sweden, built in India’, says Truecaller in latest #HelloIndia campaign

    Mumbai: In a bid to reaffirm its commitment towards India and to create more awareness around the brand, the Swedish app, Truecaller has launched the #HelloIndia campaign. The outdoor campaign, conceptualised and executed by Gurgaon-based Thinkstr, aims to spread awareness of the origins of Truecaller and strengthen the brand’s connection with its Swedish roots.

    The primary objective of this campaign is to elicit an emotion towards the brand and encourage users to adopt the use of this efficient technology for their benefit, the company said in a statement.

    Truecaller’s sizable portion of the engineering and development team is based out of India and it takes pride in building solutions and products for India and then taking them global. The campaign is an attempt to connect the rich heritage and culture of Sweden with the diversity and enormity of India, which Truecaller calls its home country now, it added.

    “We are proud to be a Swe-desi app – Born in Sweden, built-in India and we wanted to tell the world about it,” Truecaller’s director of marketing, Manan Shah said. “That’s when while working with Thinkstr, they came up with this campaign. It instantly resonated with all of us and we deployed it. This is part of our ongoing effort to create more awareness around the brand.”

    Thinkstr’s head of creative and the writer of the campaign Ravi Raghavendra said, “While Truecaller is the third most downloaded app in India, not many know that it was founded in Sweden. We wanted to tell people that we are from the land of innovation and excellence. Sweden has given the world a lot of innovations that have transformed human lives. Similarly, Truecaller continues to transform the lives of people by protecting them against harassers and pesky, irritating callers. It is our way of saying: from Sweden to India, with love.”