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Tag: Truecaller

  • Truecaller dials up policy muscle, taps Aruna Sundararajan for board role

    Truecaller dials up policy muscle, taps Aruna Sundararajan for board role

    MUMBAI: Truecaller is adding some serious regulatory firepower to its boardroom. The Stockholm-based caller ID giant has nominated Aruna Sundararajan—former telecom policy chief and digital transformation architect—for a seat on its board, ahead of the company’s annual general meeting (AGM) scheduled for 23 May.

    The nomination comes as part of a broader recommendation from the Truecaller AB nomination committee, which also proposed the re-election of all existing board members—Nami Zarringhalam, Alan Mamedi, Annika Poutiainen, Helena Svancar, and Shailesh Lakhani.

    Sundararajan is no stranger to tech and governance. The former secretary at India’s ministry of electronics and IT and department of telecommunications has steered some of the country’s most ambitious digital infrastructure and policy initiatives. She now chairs the Broadband India Forum and sits on the boards of Delhivery, Info Edge, L&T Technology Services, and India’s National Bank for Infra Financing and Development (NaBFID).

    “We are very pleased with the nomination of Aruna Sundararajan as a new board member of Truecaller. She possesses extensive experience in policy and regulatory matters within technology and has board experience from several listed companies in India. Her appointment as a new board member is expected to significantly enhance the board’s collective expertise and competence in these areas. With this addition the Board will consist of six board members with well diversified competences and experiences,” said Truecaller’s nomination committee chair Kamjar Hajabdolahi. “Her addition will level up the board’s strategic depth at a time when digital trust and global expansion are front and centre.”

    The committee, comprising reps from top shareholders and co-founder Alan Mamedi, will publish its full slate of proposals and justifications alongside the AGM notice.

    Founded in 2009 and listed on Nasdaq Stockholm since 2021, Truecaller has become a default defence against spam and scam calls globally. With over 450 million active users, the app blocked nearly 56 billion unwanted calls in 2024—making it one of the world’s most widely used caller ID platforms.

    With Sundararajan’s potential onboarding, Truecaller is ringing in not just experience—but influence that matters.

  • Truecaller finally cracks real-time caller ID for iPhones globally

    Truecaller finally cracks real-time caller ID for iPhones globally

    MUMBAI: Looks like Christmas came early for iOS users this year. What’s the most annoying thing about phone calls? Spam, right?.

    Well worry not because, Truecaller has rolled out its biggest-ever update for iPhone users, bringing real-time caller ID and spam-blocking features to iOS devices running version 18.2 or newer. Finally, iPhone users can enjoy the full power of Truecaller’s spam protection, levelling the playing field with Android.

    Powered by Apple’s Live Caller ID Lookup framework, this update enables iPhones to deliver Truecaller’s hallmark features—real-time caller identification and spam-blocking—using state-of-the-art homomorphic encryption. Truecaller is the first app globally to deploy this technology at scale, ensuring robust privacy while delivering unmatched functionality.

    Truecaller’s CEO Rishit Jhunjhunwala shared his excitement, “We are excited to bring the full power of Truecaller to iPhone. We see tremendous potential and growth in our iPhone user base, and parity with Truecaller’s Android experience has been top of their wishlist. This update does that and more while preserving privacy for all calling activity.”

    Truecaller, a pioneer in filtering unwanted communication for 15 years, has harnessed its latest AI capabilities and a vast global database to identify as many calls as possible. Whether it’s spam or a number you forgot to save, Truecaller now ensures no call goes unidentified—ever.

    But there’s more:

    . Automatic spam blocking: Users can now stop spam calls automatically, a long-requested feature.

    . Search history improvements: Look up previously identified calls, even going back up to 2,000 numbers in the Recents list.

    . Family Premium Plan: Share all Premium benefits with up to four additional people at an affordable monthly or annual price.

    To unlock the magic:

     1.  Ensure your iPhone runs Truecaller version 14.0 or later.

    2.  Open Settings > Apps > Phone > Call Blocking & Identification.

    3. Enable all Truecaller switches, then open the app to start identifying calls instantly.

    Premium subscribers will enjoy all the latest features, while free users will continue to access ad-supported number searches and caller IDs for Verified Businesses. The new auto-blocking and live caller ID features are rolling out globally starting today and will be available to all users within days.

    For years, iPhone users clamoured for Truecaller parity with Android. This update not only meets their expectations but surpasses them with cutting-edge technology, seamless usability, and uncompromising privacy.

    Ready to reclaim your peace from spam calls? Enable Truecaller today and enjoy uninterrupted, hassle-free communication.

  • Truecaller appoints Hemant Arora as vice-president of global ad sales

    Truecaller appoints Hemant Arora as vice-president of global ad sales

    MUMBAI:  Global communications platform  Truecaller  has announced the appointment of Hemant Arora as the new vice-president of global ad sales business. This strategic move aims to bolster Truecaller’s advertising division, which represents the company’s largest revenue stream, while refining its global ad sales strategy.

    With over 25 years of industry experience, Arora has a proven track record of driving revenue growth and managing global operations for some of the world’s most recognized media and technology companies. His previous roles include serving as head of global accounts for Europe, APAC, and the METAP regions at TikTok, where he demonstrated his ability to foster relationships with key stakeholders and manage complexities in fast-paced environments.

    “Truecaller is uniquely positioned at the intersection of technology, trust, and communications,” Arora stated upon his appointment. “I am excited to join a talented team and look forward to driving impactful growth while deepening our partnerships globally.” 

    His extensive experience includes establishing revenue growth business units, which will be crucial as Truecaller seeks to expand its advertising portfolio and integrate innovative solutions.

    Truecaller  CEO  Rishit Jhunjhunwala, emphasised the importance of Arora’s appointment, noting his extensive background in building scalable revenue models and navigating global markets. “Hemant’s leadership will further strengthen our vision to revolutionize how brands connect with consumers and maximize the potential of our platform,” Jhunjhunwala commented.

    Truecaller serves over 425 million active users worldwide, making it one of the most widely used communication platforms. The company’s growth has been bolstered by its ability to identify and block nearly 46 billion unwanted calls in 2023 alone, showcasing its effectiveness in improving user experience.

  • Delhivery partners with Truecaller to boost logistics communication efficiency

    Delhivery partners with Truecaller to boost logistics communication efficiency

    Mumbai: Delhivery, India’s largest fully integrated logistics company, partners with Truecaller, the global platform for verifying contacts and blocking unwanted communication. This collaboration enhances communication efficiency for Delhivery’s customers using Truecaller’s Customer Experience Solution.

    Delhivery strengthens customer safety with Truecaller’s advanced call solution. In the fast-paced logistics sector, timely and effective communication is critical. Delhivery serves over 33,000 businesses, including top brands such as Nykaa and Flipkart, and adopts the Truecaller verified business caller ID solution. This strategic move addresses everyday challenges like missed and rejected calls due to a lack of trust and context, ensuring users enjoy a seamless and secure communication experience.

    Truecaller verified business caller ID enhances brand elements such as company name, logo, category name, and verification tick, helping customers identify calls. This feature builds trust and assures confidence in communications with Delhivery. Given Delhivery’s role in logistics for major brands, each interaction needs transparency for customers.

    Delhivery leverages Truecaller’s call reason capability, which adds context to calls by displaying their purpose beforehand. The company uses Truecaller’s dynamic APIs to personalise call reasons for each delivery request. This customisation proves essential for Delhivery, ensuring that communication remains personalised and transparent for the end customer.

    Delhivery’s CTO Kapil Bharati comments, “Our strategic partnership with Truecaller is a step towards ensuring efficiency and trust for our clients and their customers. The Truecaller Verified Business Caller ID solution helps us provide a better experience to our customers and our delivery executives, while reducing the risks of fraud and spam.”

    Truecaller, global head GTM & developer products, Priyam Bose states, “At Truecaller, we are dedicated to facilitating communication safety and efficiency for businesses. Our Verified Business Caller ID solution is designed to build trust, enabling customers to recognise legitimate calls and provide significant value and protection to consumers. We are ecstatic to collaborate with Delhivery, as the partnership aligns with our commitment to enhancing the customer experience and providing secure communication across the logistics ecosystem.”

    The verified business caller ID solution enhances business call efficiency and significantly reduces phone call-related frauds and scams, promoting customer safety in business communications. This safety feature serves as a crucial benefit of the solution.

    The strategic collaboration between Delhivery and Truecaller testifies to their shared commitment to transforming customer communication. This partnership elevates the standard of trust and transparency in every business interaction within the logistics sector.

     

  • Truecaller India and Talented launches “scampaign”

    Truecaller India and Talented launches “scampaign”

    Mumbai: Scientist. Doctor. Engineer. CA. Sharma ji’s government job waale bacche. All considered among the smartest and brightest role models to never make a mistake.

    Today, scams are run by some of the smartest, most creative and relentless professional fraudsters. They hide in plain sight or come packaged in layered information to confuse you on a busy day. No matter who you are or how many degrees you hold, you are one wrong call away from an empty bank account.

    Ever since smartphones entered households in India, Truecaller has offered protection from both spam and scams with identifications and call screenings.

    With the introduction of Truecaller Fraud Insurance, they are doubling down on their safety promise. Truecaller’s Premium yearly plans now include Fraud Insurance cover of up to ₹10,000 if you succumb to a phone call or SMS scam.

    Truecaller VP, global brand – Ashwani Sinha said, “Introducing Fraud Insurance is a big part of our mission to keep our users protected against phone scams. Especially because scammers keep devising more creative ways to catch people off guard. Unfortunately, our nonchalance and misplaced overconfidence – ‘I will never fall for their lame tricks’ – makes their job easier. Our campaign aims to shake this overconfidence off and remind people that they’re a lot more likely to be scammed than they would imagine.”

    Conceptualised by Talented, a clean business card visual conveys that like your degrees, the fact that you got scammed is also how people start to identify you. The billboards, hosted in Delhi and Mumbai serve as a precautionary reminder that if the conventionally “smart” can be scammed, you are not any safer. Truecaller can help insure your loss and henceforth, ensure your vigilance.

    Founding partner Prashant Gopalakrishnan and Talented’s creative Yuvraj Bagchi, added, “Why does insurance against fraud make sense? As of Q1 2024, Indians have already lost a whopping ₹1,750 crores to reported cyber frauds. Two common things among victims we spoke to were: 1. They were educated, technologically sound, and problem-aware. 2. They said, “I can’t believe I fell for this. Me! I’m a [insert conventionally cerebral profession]!” We realised that scammers would go to any degree, literally, so we did too. In fact, our initial pitch landed on “You’re dumber than you think” but our irreverence was appropriately curbed. Also, having a ‘smart’ audience reassured us that our idea, even if it takes a second, will land and leave them with a reality check.”

    Today, not just in metros but in small towns too, not only the retired, tech-starved, and gullible adults but also the highly qualified, are victims to phone fraud. Truecaller & Talented’s campaign introducing Fraud Insurance reminds us that perhaps the smart thing to do is not be over-smart.

  • Gurugram Police verified on Truecaller government directory services

    Gurugram Police verified on Truecaller government directory services

    Mumbai: This integration will empower users to easily identify verified numbers, thereby reducing the risk of falling victim to impersonation scams. In a bid to promote online safety awareness, Truecaller and Gurugram Police will further extend the initiative across the state and support the Utkrisht Society for Safety, a non-profit initiative by Haryana Police. Truecaller is committed to aiding in fostering safety in communication and combating spam and fraud, thereby contributing to a safer digital ecosystem.

    Sharing his thoughts on the partnership, the commissioner of Police, Gurugram, Siddhant Jain, deputy commissioner of police (Cyber Staff), South Gurugram said, “Gurugram Police is actively dedicated to increasing cyber safety awareness and empowering citizens to stay safe online. The ongoing challenges of cyber fraud are concerning, as Gurugram Police receives around 100-120 complaints daily, with an average monthly loss of ₹40 crore due to cyber fraud. To combat this, our collaborative efforts with Truecaller aim to reduce the impersonation of Gurugram Police officials by verifying official numbers through Truecaller’s Government Directory Services. Through the cyber safety training sessions, our mission is to provide citizens with the essential knowledge and skills needed to make informed choices for their protection while harnessing opportunities in the digital world. We look forward to working collaboratively with Truecaller to ensure the safety of citizens in Gurugram and across the state.”

    Sharing his thoughts on the partnership, Truecaller India’s chief product officer and managing director Rishit Jhunjhunwala said, “Truecaller is committed to working with law enforcement agencies and the government to curb online frauds and ensure the cyber safety of citizens. This MoU marks a significant stride in our efforts to work alongside law enforcement in addressing the escalating number of fraud cases, including preventing the impersonation of police officials through verification on the Government Directory Services. We have previously also partnered with other law enforcement agencies such as Delhi Police and Assam Police as part of our initiatives to combat online fraud. Moreover, we are actively engaged in enhancing citizens’ cyber fraud prevention capabilities through cyber safety training programs.”

  • Truecaller and government of Karnataka collaborate to promote safety in digital communication

    Truecaller and government of Karnataka collaborate to promote safety in digital communication

    Mumbai: Truecaller, the leading global communications and caller ID platform collaborates with the department of electronics and information technology (DeIT), government of Karnataka to combat the growing incidents of cybercrime, impersonation, and fraud, and promote user safety in digital communication. Forged in the presence of Priyank Kharge, minister for information technology & bio technology and rural development & panchayat raj on the advent of Safer Internet Day, this initiative aims to empower citizens’ cyber safety awareness and skills. Collaboration launched in presence of minister for IT & bio technology, Priyank Kharge, Rishit Jhunjhunwala, chief product officer & MD India, Pragya, director of public affairs at Truecaller.

    As a part of this collaboration, Truecaller will carry out a series of initiatives to create awareness and build the capacity of citizens across the state to navigate the internet safely, and protect themselves from online harms, especially phone-based frauds and scams.

    Speaking on the collaboration, Priyank Kharge, minister for information technology & bio technology and rural development & panchayat raj said, “This partnership underscores the government of Karnataka’s commitment to prioritising the safety of our citizens in the digital ecosystem. Cybercrimes and fraud in digital communication are growing at a rapid pace with advancing technology thus exposing vulnerable citizens to high risk. The Government is taking proactive steps to increase awareness and promote safety in digital communications. Bengaluru is synonymous with innovation and is recognised as a thriving tech hub. We take pride in adopting a collaborative approach to enhancing citizen’s online safety here,” the Minister added.

    Sharing his thoughts on the initiative, Truecaller India chief product officer and managing director, Rishit Jhunjhunwala, said, “We are delighted to collaborate with the government of Karnataka to enhance digital safety in communication, empowering citizens to make the most of opportunities available to them in the digital world. Over the past year, our government directory services feature has assisted over 31.2 million users in identifying verified calls from spam and fraud, while also helping them easily access helplines and key government numbers on the platform. At Truecaller, we are consistently working towards improving fraud prevention and are confident that this collaboration will assist citizens of Karnataka in staying one step ahead of fraudsters.”

    To date, Truecaller has conducted cyber safety training for over 1.6 million citizens in collaboration with Delhi Police, Assam Police, and state governments of Delhi, Jharkhand, Tamil Nadu, Jammu & Kashmir and Rajasthan. 

  • Truecaller empowers users with new ‘True’ identity

    Truecaller empowers users with new ‘True’ identity

    Mumbai: Truecaller, the world’s global communications platform unveils its new corporate brand identity with a redesigned brand logo and app icon. The new look and feel of the brand with a refreshed app icon reflects the essence of the Truecaller brand, making it much more distinctive which will be instantly recognizable anywhere. Interbrand, the world’s leading brand consultancy and Truecaller have conceptualised this together to create a governing idea and key insight that addresses people’s desire for clarity, confidence, freedom, and fulfilment.

    The new brand identity is created with an intent to serve as an enabler and help drive a change for the users who are prone to vulnerabilities and increasing scams in the digital space. The tone of voice and colors of the redesign reflect the personality of the brand – trustworthy, straightforward and approachable as we strive to put the power back into the hands of the people to have more control over their life with safe communication.

    “Today when brands are going out of their way to find their ‘purpose’, we don’t take lightly that we have purpose built into the core of our business. When we empower our users to take the right call, they in turn empower millions more by marking out fraud and spam calls. This flywheel of trust, powered by our 356-million strong global community, helps make communication a little safer every day. Our new positioning and brand identity is a reflection of this empowerment and trust.” said Truecaller VP global brand Ashwani Sinha.

    Talking about the new identity, Interbrand India & South Asia CEO Ashish Mishra said “Brands are increasingly being built on new acts of leadership. In areas which concern the world and its people most. We found an opportunity in the pervasive disinformation that plagues our times. Truecaller perhaps is the best placed brand in the world to lead the empowerment of people, businesses, and communities through true information. Under this larger ambit of nobility laced with a touch of activism, lie the more tangible step ups of recognizability and smooth experience. A signature design system and UX audit to identify the experience gaps helped deliver these within the rebrand.”

     

  • Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.

    The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.

    In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.

    Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”

    Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”

  • Truecaller collaborates with The Womb for communication duties

    Truecaller collaborates with The Womb for communication duties

    Mumbai: Truecaller has roped in The Womb to chart out an impactful communication drive in India. The agency will be responsible for the brand’s communication strategy, thereby propelling long-term brand building through the power of robust strategic thinking and powerful storytelling.

    Speaking on the partnership, Truecaller chief commercial officer Kari Krishnamurty said, “We are delighted to welcome The Womb as our creative partner in India. The Womb has proven expertise that helps reach the consumer with meaningful storytelling. Together, we are looking forward to creating more impact and elevating our brand proposition, making Truecaller an obvious choice for every consumer to experience safety in communication.”

    The Womb co-founder Kawal Shoor said, “The team at Truecaller is young and restless. They are ready to take on challenges head-on and are not scared to take risks or to do things that have never been done before. This makes a great culture fit with what we believe and the work we create. We are up for the challenge and are excited. Shouldering the responsibility of a young tech brand, we are geared up to face the challenges and grab the opportunities with both hands to create work that is simple yet unignorable.”

    Kawal further added, “Over the years, Truecaller has been working towards empowering consumers to make the right choices. We feel it’s a great time to take this opportunity to the next level and engage with the consumers at a deeper level, which is beyond just being a caller ID. We feel that in the last seven years, we have just touched the tip of the iceberg and there is so much more that Truecaller has to offer to ‘Bharat’.”