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Tag: Truecaller Play

  • Caller of the Wild: Truecaller Rings in Record Growth with 15m New Users

    Caller of the Wild: Truecaller Rings in Record Growth with 15m New Users

    MUMBAI: Truecaller has dialled into another stellar quarter and this time, it’s all about strong signals and even stronger numbers. The Swedish platform, best known for helping users identify who’s calling and block the rest, has reported a 21 per cent surge in net sales (in constant currencies) for Q2 2025, clocking in at SEK 496.4 million which is around 47 million dollars.

    Even in Swedish Krona, which saw a sharp rally, growth was a healthy 9 per cent. The company’s EBITDA margin (excluding incentive costs) rose to a punchy 42.6 per cent, with absolute EBITDA at SEK 211.6 million up 20 per cent year-on-year.

    More than just the money, the momentum was visible in user growth: Truecaller added 15 million monthly active users this quarter alone, pushing its non-iOS MAUs to 426.6 million. That’s a 55.3 million jump from Q2 2024, a clear sign that spam isn’t winning.

    Subscriptions were on a tear too, with paying users now crossing the 3 million mark including 1 million on iOS. Subscription revenues shot up by 48 per cent in constant currency, while Truecaller for Business climbed 53 per cent. Advertising revenue, despite currency drag, held steady with 11 per cent growth in constant terms.

    To boost its ads play, the company launched the Truecaller Masthead and Truecaller Play, expanding its video and display offerings. It also introduced an in-house AI recommendation engine, tested with Uber and Bajaj Auto, which showed promising upticks in click-throughs and conversions.

    India, its biggest market, recorded a 5 per cent growth in Q2 net sales. But the Middle East and Africa (MEA) stole the spotlight with a 23 per cent jump, followed by an 18 per cent rise in the rest of the world.

    Still, it wasn’t all sunshine profit after tax dipped to SEK 118 million (from 123 million), thanks in part to the strong Krona. Yet Truecaller CEO Rishit Jhunjhunwala remains upbeat: “We’re solving everyday communication problems and building long-term value. The future looks bright and spam-free.”

    With AI-fuelled growth, a booming subscriber base and a sharp eye on regional expansion, Truecaller’s trajectory might just be the one call everyone wants to answer.
     

  • Truecaller dials up the drama with ‘Play’

    Truecaller dials up the drama with ‘Play’

    MUMBAI: Truecaller Ads is turning up the volume on mobile advertising with the launch of Truecaller Play, a shiny new toolbox of rich media ad formats designed to captivate consumers in a mobile-first world. This isn’t your standard banner fare — it’s high-impact, high-recall, and built to feel native in a user’s everyday digital rhythm.

    Touted as the next evolution in brand storytelling, Truecaller Play lets advertisers serve video-first, interactive creatives right inside the app’s daily touchpoints. With users already engaged and distractions at bay, brands now have a golden opportunity to grab attention where it matters most — during moments of pure, undivided focus.

    The new offering compliments Truecaller’s existing heavy-hitters — the 3 billion daily Roadblock and the Truecaller Masthead — by offering an added layer of creative freedom, all powered by the platform’s enviable trove of first-party data. With over 10,000 advertisers on board and more than 5 billion daily brand impressions, the scale is nothing short of staggering.

    Truecaller VP, global ad sales business, Hemant Arora said, “At Truecaller ads, we’ve always believed that trust and utility are the cornerstones of meaningful engagement. With Truecaller Play, we’re not just introducing another ad product; we’re offering brands a rare opportunity to connect during moments of genuine user focus. It’s about placing your story exactly where attention is highest and distractions are lowest. That’s the power and promise of Truecaller Play.”

    What’s in the playbook?

    ●    Custom rich nedia formats: From snackable videos to cinematic ad experiences, tailored to drive everything from awareness to conversions.

    ●    Native integration: Ads that feel like part of the flow, not an interruption.

    ●    Creative in tow: Truecaller Ads’ in-house team helps brands craft thumb-stopping visuals.

    ●    Precision at scale: Target users with laser accuracy, thanks to proprietary user data.

    Whether it’s a D2C disruptor or a legacy FMCG giant, Truecaller Play gives brands the creative arsenal to move beyond static displays and into the age of mobile magic — all while keeping users, well, on the line.