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Tag: Truebil

  • Truebil assigns creative mandate to Publicis India

    Truebil assigns creative mandate to Publicis India

    MUMBAI: Truebil, a leading Mumbai-based auto-tech company catering to the pre-owned car market space has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategise and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference. 

    Launched in 2015, Truebil uses artificial intelligence (AI) algorithms to predict the ideal price of used cars based on various parameters like the condition of the car, geographical and seasonal factors. It is among the leading new-age start-ups catering to the used car marketplace and is backed by multiple investors including Kae Capital, Kalaari Capital, Inventus Capital and Tekton Ventures among others. 

    On appointing Publicis India as its creative partner, Truebil co-founder Shubh Bansal said, “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

    On winning the mandate, Publicis India EVP Suraj Pombra said, “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

    Truebill today offers features like valuation, quick sell guarantee, vehicle buying consulting, smooth paper transfer, loan assistance and insurance, among others.

  • Truebil celebrated Father’s Day with a refreshing take on the father-child dynamics through its campaign #PapaKiPriority

    Truebil celebrated Father’s Day with a refreshing take on the father-child dynamics through its campaign #PapaKiPriority

    MUMBAI: Fathers play a very important role in our lives, shaping the very person that we become. From being our first superhero and pampering us with all that we wished for to reprimanding us when we did wrong and giving us valuable life lessons—the dynamics of a father-child relationship make it irreplaceable. But throughout our childhoods, most of us have seen our fathers considering a certain thing precious to the point of prioritizing that over their own kids! While it would annoy us to great lengths back then, remembering the same definitely brings a nostalgic smile on our faces now. On the occasion of Father’s Day, Truebil, India’s leading omni-channel platform for buying and selling of pre-owned cars, explored that adorable side to each father through its digital campaign named “#PapaKiPriority”.

    As part of this campaign, Truebil released a short movie which revolves around Sharmaji, a doting father who loves his family a lot, and his two children. The video shows how Sharmaji is a little biased when it comes to them. While he pampers and shows one of his sons off before all his friends and his extended list of Facebook acquaintances, he scolds and disciplines his son Montu, refusing to even accept his friend request! But of course, Sharmaji loves Montu a lot too, and ensures that he does not feel left out from all the shenanigans that Sharmaji and the other son are always up to. And it is then revealed that the second son was no one else but his beloved car! The video thus celebrated the wonderful trait that each father has, when it comes to treating something dear to them as their own child.

    Sharing an insight into this campaign, Shubh Bansal, CoFounder, Truebil remarked, “Back when I was young, I vividly remember how my father would always be busy with work and golf, letting nothing and no one come in between them. While he loved me dearly, I would feel a little left out when he spent too much time playing golf over the weekends and I would often have to fight for my father’s attention. But as I grew up, I realized that it is just the way fathers love, treating everyone and everything that is dear to them so lovingly. Through Truebil’s campaign #PapaKiPriority, I wanted to bring that often unsung side to the fore, celebrating all that makes a father what he is.”

    Since its inception, Truebil has been providing customers with innovative solutions to improve their overall car buying and selling experiences, while simultaneously being one of the forerunners in breaking stereotypes and igniting conversations about causes and things that usually go unmentioned. Through a heartfelt campaign like #PapaKiPriority, the brand aimed at bringing forth such bitter-sweet anecdotes and memories, urging everyone to come together and celebrate the uniqueness of their first superhero on Father’s Day.

  • Truebil announces ‘sober’ campaign for safer driving

    Truebil announces ‘sober’ campaign for safer driving

    MUMBAI: Truebil, an omni-channel platform for buying and selling of pre-owned cars, launched its ‘I am sober’ campaign, aimed at ensuring a safe and secure night of merrymaking for its users this New Year’s eve.

    During the campaign, users who bought cars from Truebil outlets on 31 December were provided with breathalyser equipped car keys. The breathalyser and the car keys will both be fitted with a nano-chip and the car keys will only unlock if the driver’s alcohol consumption limit is within the legal amount. To avoid any inconvenience Truebil ensured it sent out its own drivers to pick up and drop off customers who were above the legal alcohol limit.

    Drunken driving is one of the major factors for fatal road-accidents in the country, with Delhi alone reporting the prosecution of as many as 28,006 motorists for driving under the influence last year. The problem assumes epic proportions during New Year’s Eve, when people attend numerous parties during a single night and often drive recklessly on a ‘high.’ With the government, bars, restaurants and many public-service bodies also making arrangements such as booking cabs, providing temporary stay-ins or drop-off facilities, Truebil’s initiative provides further strength to the arrangements required to make the last night of 2017 a joyous one for everybody.

    Truebil co-founder and chief of marketing and growth Shubh Bansal says, “The amount of DUI cases and drunken driving related accidents reaches a peak every New Year’s eve, and even after numerous efforts, the pattern repeats itself every year. We at Truebil decided to contribute towards ensuring safety on the last night of 2017 by ensuring our users are not able even start their vehicles if they have consumed alcohol above the legal limit. This initiative has been initiated considering the long-term benefit of our users while ensuring that they begin the New Year in a joyous note instead of dealing with the repercussions of a drunk driving induced accident.”

  • Virtual marketplace Truebil raises Rs 3.2 crore from Kae Capital, Mittal

    Virtual marketplace Truebil raises Rs 3.2 crore from Kae Capital, Mittal

    MUMBAI: Truebil, a Mumbai-based start-up in the pre-owned cars virtual marketplace has raised Rs 3.18 crore ($500,000) in its first round of funding from Kae Capital and angel investor Anupam Mittal, who is the founder and CEO of People Group.

     

    With the investment, the company plans to develop a robust technology to enhance the end user-experience and further expand to other cities in the country.

     

    Founded in March 2015, Truebil is an outcome of the integration of seven minds; Suraj Kalwani (CEO), Ravi Chirania (operations), Shubh Bansal (marketing), Rakesh Raman (product), Ritesh Pandey (technology), Shanu Vivek (marketing) and Himanshu Singhal (operations).

     

    The founders together hold an experience of having worked with companies like Housing.com, Fab.com and Fusion Charts etc. Their new venture, Truebil aims to make pre-owned vehicle buying and selling experience more rewarding and uncomplicated while ensuring absolute transparency to the buyers. Truebil provides a one stop solution for buying and selling of used automobiles by offering free inspection and valuation, quick sell guarantee, free vehicle buying consulting, smooth paper transfer, loan assistance, insurance support and car spa to all the purchases made through the online portal.

     

    Truebil co-founder and chief of marketing & growth Bansal said, “The fundamental problems in buying a pre-owned car are the delayed processes and the hassle. With Truebil’s unique model, we are confident of bringing about a revolution in the used car market in the country and making the buying process a gratifying experience for the consumers. We have received encouraging response from the users since the website’s launch in Mumbai and plan to use the current funding for innovating on the products side to give them a seamless experience.”

    Kae Capital investment director Navin Honagudi added, “Truebil lists verified cars, which solves for trust while making a purchase decision. The team has strong experience in scaling marketplace and the vision with Truebil is to buy a used car at the click of a button.”

     

    “The world is moving to full-stack solutions unlike the Indian pre-owned cars market which has not seen innovation since decades. I think Truebil and its team are poised to crack that,” said Mittal.