ITV

Tag: TRS

  • BJP leads ad-insertions for August-November 2018

    BJP leads ad-insertions for August-November 2018

    MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan. No party is leaving any stone unturned in promoting its agendas in this politically charged season but Bhartiya Janata Party (BJP) is surely leading this battle of advertisements.

    As per ad-insertion calculation for the period of August-November 2018 – released by AdEx India, a part of TAM Media Research – BJP tops the share of advertisements across television, print, and radio at 58 per cent, which is nearly 2.5 times more than the rival Congress. However, they both collectively contribute a massive 85 per cent to the overall ad-insertion share of political parties.  

    The following parties lag much behind in terms of ad-insertions with Telangana Rashtra Samiti (TRS) and Jana Sena Party contributing three per cent and two per cent respectively, given the state assembly elections in Telangana.Regional Party Dravida Munnetra Kazhagam (DMK) stands at the 5th position with two per cent ad-insertions that can be attributed to the death of  M Karunanidhi  in August.

    Meanwhile, BJP topped the ad-insertions in central Indian state of Madhya Pradesh that went into polls on 28:November as well, owing 73 per cent share. The state also saw a rise in ad-insertions made by the political parties on TV (1.9 times) and radio (2.3 times) as compared to the previous assembly elections. However, the ad-insertions in the print medium saw a dip of 74 percent.

  • Zee 24 Gantalu pulled to the court

    Zee 24 Gantalu pulled to the court

    MUMBAI: After ATN Canada filed a case against Zee TV Canada for going out of its limitation of only catering to women audiences, a new case has been filed against Zee’s Telugu arm, Zee 24 Gantalu.

     

    The case was filed by the Kushaiguda police after directions were given by a local court. This was regarding the telecast of a video that contained a statement by TRS chief K Chandrashekhar Rao on the repatriation of Seemandhara region’s employees.

     

    The channel has been accused of trying to create disharmony and hatred among the people of Seemandhara by not interpreting Rao’s words correctly. An advocate P Sanjay of Moula Ali has approached the court regarding it.

     

    Rao had said that once Telengana is formed, the employees of Seemandhara need to go back to their original place. However, the channel telecast something different is what Sanjay claims.

     

    When indiantelevision.com contacted Zee 24 Gantalu to confirm the news, the news editor of the channel K Siva Prasad said that the police has filed an FIR on the court’s orders. “The case will be heard on 12 August. The news piece that Sanjay has objected to was aired last week.”