ITV

Tag: TRL

  • MTV launches broadband and mobile community platform in Korea

    MTV launches broadband and mobile community platform in Korea

    MUMBAI: MTV Asia Pacific has entered into a collaboration with Korean multimedia developer Wizmax to launch a customizable on-demand music and entertainment broadband and mobile community platform in Korea called MTV BoomBox.

    The venture has established a state-of-the art prototype that will serve as a model for customisable MTV platforms in the broadband and wireless content services arena across Asia.

    MTV Boombox will be an online entertainment destination utilizing state of the art technology across online and mobile platforms. The service will provide Korean consumers a digital community featuring local and international MTV programming on-demand, a wealth of user-generated content and a vast library of local and international music video and audio downloads, all celebrating the vibrant culture of music. MTV Boombox marks the first MTV-branded broadband network in Asia and the first video-based music community site to launch in Korea.

    Featuring a combination of free and paid streaming and downloading services including MTV programming, music, music videos, radio and more, MTV Boombox will allow users to customise their experience with video blogs, podcasting, file uploading and personalized homepages all designed to seamlessly connect with PCs, mobile phones and MP3 players. MTV Boombox will roll out in three phases beginning in May with full applications available to consumers by the third quarter of the year.

    MTV Asia Pacific president Nigel Robbins says, “Korea’s advanced technology allows us to deliver our world-renowned content in ways never seen before, and sets the tone for our future digital growth throughout the region.”

    Wizmax CEO Geoffrey H. Keum says, “The strategic alliance between the world’s best content provider and Wizmax’s digital multimedia service and technology will certainly make a global impact. MTV Boombox will introduce the next generation of new media services to Korea and throughout Asia.”

    MTV Boombox will provide users with an entertainment gateway, showcasing music and pop culture in MTV’s distinct editorial voice with applications allowing the user to customize and share their experience with others. Along with full episodes of original programming such as TRL Seoul available on-demand.

    MTV Boombox will also feature video clips from shows like Laguna Beach and access to events like the MTV Asia Awards. MTV says that the new venture also allows a wealth of sponsorship opportunities including full TVC streams and exclusive sponsored content not available on the free to access sections. Sponsors can provide MTV Boombox subscribers click-thru content such as the pre-release of music, performances and MTV series only available on broadband.

    MTV Boombox also offers advertisers creative re-skins reflecting corporate branding, all seamlessly integrated into the look and user-friendly design of MTV Boombox.

    MTV Boombox is the sixth MTV-branded broadband network launched by MTV Networks. MTV Overdrive was launched in April 2005 in the US, followed by the September launch of a customized service for Latin America called MTV Revolution. mtvU, MTV’s US-based college network, launched Uber in 2005, marking the company’s first network to be available in its entirety on broadband.

    Another localised service for MTV Overdrive launched in conjunction with the debut of MTV Canada in March 2006 and MTV Overdrive in the U.K and Ireland launched last month. The company has plans to launch additional online, on-demand services for MTV and Nickelodeon internationally throughout the year.

  • MTV, Paramount in global marketing tie up for Mission Impossible III

    MTV, Paramount in global marketing tie up for Mission Impossible III

    MUMBAI: MTV and Paramount Pictures are teaming with United International Pictures (UIP) for a global marketing partnership for the Mission: Impossible (M:i:III) film franchise in advance of the film’s release.

    Different content related to the film will roll out on MTV channels in Asia, US, Canada, Europe, Latin America and Russia.

    MTV channels across the globe will premiere two half an hour specials. The first, Making the Movie will be somewhat like a DVD feature and will have interviews with Tom Cruise and other cast members including Oscar winner Phillip Seymour Hoffman.

    The other special Diary of Tom Cruise With Sway, features the actor spending the day with the MTV presenter. Web content related to the partnership will include the M:i:III film trailer, an MTV at the Movies review of the film, banner ads and a link to the official M:i:III site.

    MTV channels will also make region specific content. MTV Italy is producing a special live TRL in Piazza del Poppolo in Rome dedicated to the film, and MTV UK is producing an M:i:III special for its new show 1 Leicester Square.

    In France, MTV will air news reports from the red carpet premiere in Paris. One of the stars from the film Maggie Q will make an appearance at the MTV Asia Awards 2006 in Thailand on 6 May. In Japan, MTV will produce an episode of its weekly film show MTV Screen, as well as air news reports on the film and editorial coverage in its free consumer magazine MTV Paper. And TRL in the US will host Tom Cruise and the cast of M:i:III on 2 May.

    The Yahoo Tie up: Meanwhile, Paramount and Yahoo will provide moviegoers a wide array of special features, behind-the-scenes footage, and music and movie content. As a result of the films presence on the Yahoo! network around the world, audiences will have the chance to see exclusive video from the film’s world premiere in Rome and US premiere in New York; a Q&A with Tom Cruise and director J.J. Abrams; music from the film; and never-before-seen clips.

    Paramount senior VP interactive marketing Amy Powell says, “Tom Cruise and J.J. Abrams are bringing a fresh, high-tech look to the ‘Mission’ franchise and we wanted to deliver that to Internet users in an innovative way. As M:i:III kicks off the summer, we’ve got an outstanding lineup of behind-the-scenes and live content that rivals the very biggest interactive movie campaigns. We’re thrilled to be getting creative with Yahoo!.”

    Yahoo! Movies’ exclusive video coverage of the 3 May US premiere of M:i:III currently includes plans to offer a camera view from Tom’s perspective as he arrives at the premiere and steps down the red carpet. In addition, Yahoo! plans to offer users the chance to ask Tom questions in real time and see his answers live from the red carpet. Tom will also be announcing the winner of the People’s Premiere contest, in which one entrant will win a private screening in their hometown, attended by Cruise.

    Interviews with the star and co-writer/director will provide movie fans with DVD-style commentary on exclusive clips from the movie, and also give users a sneak peak into the “Top Ten Things You Didn’t Know About Mission: Impossible III.” Users also had the chance to use Yahoo! Answers (http://answers.yahoo.com), Yahoo!’s online Q&A community where real people ask and answer questions on any topic, to stump Tom Cruise on trivia from his many hit movies, with J.J. posing the users’ questions.

    All content will be available on Yahoo.com as well as Yahoo! Australia, Yahoo! France, Yahoo! Germany, Yahoo! Italy, Yahoo! Spain, Yahoo! Taiwan and Yahoo! UK.