ITV

Tag: Triveni Group

  • Unity Group to launch Hindi news channel

    MUMBAI: Unity Group, a part of Softline Media and Rasthtriya Outdoor Advertising, is all set to launch two channels this fiscal.

    The company will launch a Hindi news channel, Unity News, and a Hindi agricultural channel called Hariyali, says a source close to the development.

    “We have obtained license from the government for both the channels. The dry run for Hariyali will start in mid-September, while Unity News will commence in January,” confirms the source.

    Hariyali will be headed by Rakesh Sharma, who was earlier with Jain TV. The channel will extensively cover agriculture in India with a mixture of education and information as its programming mix. The content on the channel will lay a special emphasis on issues like agriculture, health, community building, kisan chaupal (farmers discussion), self-employment schemes and women.

    Rashtriya Outdoor Advertising earlier owned the religious channel Sadhna, which was later acquired by Triveni Group. As reported earlier by Indiantelevision.com, the Triveni Group will re-launch the religious channel.

  • Triveni Group to launch two news channels by year-end

    MUMBAI: Triveni Media Limited, part of the Rs 30 billion Triveni Group, is all set to launch two news channels in October-November. The company is also planning to come up simultaneously with a lifestyle channel.

    Triveni will make its appearance in the broadcasting space with a national Hindi news channel. It will also have a channel aimed at the UP-Uttranchal region.

    “We are coming up with a bouquet of four channels in October-November. This includes three launches and a religious channel which we acquired. We have obtained all the government clearances,” says Triveni Infrastructure Development Company managing director Madhur Mittal.

    The company is going to re-launch Sadhna, a religious channel.

    With an investment of Rs 2 billion, the company plans to set up 18 channels in Rajasthan, Madhya Pradesh, Chattisgarh, Himachal Pradesh, Haryana, Maharasthra, Punjab and West Bengal within two years.

    “The debt component of the investment of Rs 2 billion will be 30 per cent. We are not looking at diluting equity now,” says Mittal.

    The channels will be uplinked from Noida, near Delhi. “The inflow of data from the different news bureaus will be collected at a single centre and disseminated into the various regional languages. By using this approach, we will keep our costs low,” says Mittal.

    Triveni Media has roped in Aaj Tak technical director Rahul Kulshetra to head the operations. Ram Kripal, also from Aaj Tak, is appointed as the group editor.