ITV

Tag: Trivandrum

  • Trivandrum set for UST Marathon with Milind Soman

    Trivandrum set for UST Marathon with Milind Soman

    MUMBAI: Ready, set, go! Trivandrum is set to sprint into the record books. The Kerala capital will host its largest-ever marathon on 12 October 2025 with the second edition of the UST Trivandrum Marathon. Organised by tech giant UST in collaboration with NEB Sports, the event promises four action-packed categories: full marathon, half marathon, 10,000 run and 5,000 run, starting from the UST Thiruvananthapuram campus.

    Adding star power to the race, actor, model, fitness icon and film producer Milind Soman will serve as the brand ambassador, joined by sports legends including former Indian badminton star Pullela Gopichand, athlete Reeth Abraham, and badminton player U Vimal Kumar.

    With over 10,000 participants expected, the total prize pool tops Rs 22 lakh, making it Kerala’s most ambitious marathon yet. Registrations are open online at bit.ly/3ZnARUv and the official website trivandrummarathon.com.

    UST, president, Alexander Varghese said “This marathon is our way of promoting a healthy society and raising awareness of physical and mental well-being. Marathons are a powerful tool for inspiring communities, and we are proud to host this annual event in Trivandrum.”

    NEB Sports, cmd, Nagaraj Adiga added, “We are thrilled to host over 10,000 runners and welcome Milind Soman as our brand ambassador, adding extra charm to the event. Training runs earlier this year saw overwhelming participation, setting the stage for an unforgettable marathon.”

    From fitness enthusiasts to seasoned athletes, the UST Trivandrum Marathon 2025 promises to blend endurance, excitement and community spirit in the heart of Kerala.

     

  • News18 Kerala brings co-operative awards and conclave’22

    News18 Kerala brings co-operative awards and conclave’22

    Mumbai: News18 Kerala is presenting the co-operative awards and conclave’22 to recognise individuals and organisations that are catalysing the growth of Kerala’s cooperative society. The ceremony, which will be held on 29 October in Trivandrum, will be exclusively televised by News18 Malayalam TV and digital platforms.

    The ceremony will honour dignitaries in various categories, encouraging healthy competition among grass-roots co-operatives for socioeconomic development. The rightful recipients of this award are chosen through a rigorous, editorially driven selection process.

    Aside from the awards ceremony, the event will include a panel discussion on the state of the cooperative sector today, including challenges, diversification, and many others.

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Vodafone to launch 4G services in Kerala by December 2015

    Vodafone to launch 4G services in Kerala by December 2015

    MUMBAI: The Indian telecom sector is gearing up for the  4G wave. After Reliance Jio and Airtel’s plans to launch the same, now Vodafone India is all set to  launch its 4G services in Kerala by end of December 2015.

     

    Important centres including Kochi, Trivandrum and Kozhikode will be part of the first wave of the 4G roll-out, which will be launched across the circle in a phased manner.

     

    Testing of 4G services has commenced successfully. With some of the latest technological developments on the anvil, Vodafone is building robust and resilient network architecture with a strong backup to support the volumes and need for speed from customers.

     

    In addition, to offer its 3G customers a faster, smarter and better experience, Vodafone has taken several measures over the last few months. This includes making significant investments and upgrading its own network plus modernising the radio network and switching systems to deliver a new enhanced 3G experience.

     

    In addition, charging platforms have also been upgraded to facilitate a wider bouquet of products and services.

     

    Further, Vodafone is investing heavily into high capacity Fibre to significantly increase the internet connectivity to the rest of the world, which will benefit all its data subscribers. Kerala is a significant and key focus market for Vodafone India.

     

    With around 15 per cent of data revenues, it is one of the top data markets for Vodafone in India and is growing at over 80 per cent YoY, exceeding the pace of growth of the previous year. 

     

    Vodafone India business head Kerala Abhijit Kishore said, “This is an important phase for Vodafone in Kerala and our customers have a lot to look forward to. We are excited to launch our new 4G services in the superior 1800 MHz band and also provide a faster and enhanced 3G experience for our customers.”

     

    He added, “Having launched 4G services in several countries, Vodafone has the requisite expertise and experience to ensure that its service in Kerala will be best in class. We will continue to pursue our customer centric strategy of continuing to meet their evolving needs for better and smarter connectivity for both voice and data.”

     

    In the first six months of the current financial year, Vodafone has already invested more than Rs 350 crores in Kerala towards its network upgradation.

  • Halonix makes the streets of India safer through its outdoor campaign

    Halonix makes the streets of India safer through its outdoor campaign

    MUMBAI: It is a well documented fact that there is a strong correlation between crime and darkness. The incidences of crimes like rape, muggings, carjackings etc are higher post sunset. Given this, Halonix – a leading lighting brand – hit upon an ingenious idea of converting advertising billboards (Hoardings) and bus shelters into street lights post sunset. The hoarding would carry an advertising message by day. By night, the lights of the hoarding would be turned outwards, pointed towards the street rather than just on the advertising message. So a dark, potentially dangerous street could be turned into a bright, well-lit one.

     

    To kickstart the effort, Halonix invited the citizens of Delhi to name streets or area in their neighbourhood that needed better lighting. The facebook page of Halonix registered many such suggestions. The top suggestion was identified by a poll. As a test run, a Halonix hoarding was put up in VasantKunj. Encouraged by the response, the company installed hoardings at more locations in Delhi.

     

    Given the encouraging feedback from Delhi, Halonix has co-opted outdoor companies to take this idea across cities. Currently Halonix has made some streets in Delhi, Mohali, Jalandhar, Kanpur, Mathura, Allahbad, Lucknow, Trivandrum and Chennai feel safer through this initiative. More cities are in the offing.

     

    Speaking about the initiative, Mr Rakesh Zutshi – Managing Director, Halonix Technologies Ltd said “We at Halonix believe that brands need to have a conscience and should continuously attempt to make the world a better place. Our brand idea – The Right Light – is not limited to the fact that we pursue excellence in our products and their quality. It represents a broader view of impacting life and society positively through the use of light.”

     

    Nima Namchu – Chief Creative Officer of Cheil, Halonix’s advertising agency, who came up with the idea added “This is a great example of the medium becoming the message. The power of the idea lies in the fact that, without spending a penny extra, every brand that takes a front lit or back lit hoarding, can implement this idea and make our cities feel safer. We hope more brands and outdoor agencies take this idea forward.”

     

    To know more about the safer city project visit:  www.facebook.com/halonixsafercity

  • ADAG’s Big FM radio to roll out its first phase in six metros

    ADAG’s Big FM radio to roll out its first phase in six metros

    MUMBAI: The Reliance ADA Group has finally officially announced today that it will soon launch its radio station under the brand Big FM, which will broadcast on the full powered common frequency of 92.7 across its 45 stations.

    According to an official statement, the first phase will cover the six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai, later spreading to the virgin territories like Jammu, Srinagar, Aligarh and Bikaner.

    In an attempt to offer a fresh new approach to the medium, the Big FM will indulge in high amount of interactivity on the station. Adlabs Radio COO Tarun Katial points out, “We will use it as a platform for consumers, taking on issues which are word of mouth and bring listener emotions to the fore.”

    Adopting a two-pronged launch strategy, Katial says, “While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners.”

    “It is our endeavor to enthrall the local audiences and build a brand that connects at the grassroots. Credibility, maturity, relevance, entertainment and aspirational are our pegs for content as a product that reaches into every home and is of relevance to every listener.”

    By early next year, Big FM will be present across India from Srinagar to Trivandrum and Surat to Guwahati. This FM radio station will have its presence in 1000 towns and 50,000 villages across India – reaching 200 million listeners, informs the statement.

    The ADAG has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeals to more mature audiences.

    The RJs that will give Big FM the voice and personality, have been selected via a careful and selective nationwide hunt. The station will present itself in a larger than life avatar and all morning slots will boast of highly acclaimed celebrity jockeys.
    With an investment of Rs 4 billion dedicated to transmission equipment, infrastructure and licensing, the proposed network for Adlabs Radio will be the largest ever, the release states.

    The overall manpower strength will stand at 1500 employees nationwide. The IP protocol technology being utilized for Big FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the content aired complements the listeners’ tastes and provides them a dynamic, interactive platform.

  • WorldSpace launches in Goa, Jaipur, Nagpur, Trivandrum

    WorldSpace launches in Goa, Jaipur, Nagpur, Trivandrum

    MUMBAI: Satellite radio firm WorldSpace has launched its subscription service in four more Indian markets- Goa, Jaipur, Nagpur, and Trivandrum.

    Collectively representing a population of over 6.2 million, including approximately 2.6 million consumers who fall into WorldSpace’s targetted listener base, the new market launches expand the company’s target market penetration to nearly 38 million consumers nationwide.

    To ensure ready access for subscribers in the new service areas, WorldSpace satellite radios are already available in nearly 100 retail outlets across the markets, with more expected in the near term.

    WorldSpace COO Andy Ras-Work said, “WorldSpace continues to gain traction across India, and service availability in these burgeoning markets enables us to reach more Indian residents than ever before. These new members of the WorldSpace community will undoubtedly be pleased with the network’s expansive content diversity, including national, international and local music, news and entertainment, whenever and virtually wherever they want it.”

    WorldSpace provides more than 40 channels of digital quality programming to the subcontinent of India, spanning a wide range of musical genres, news, sports and information. Its Indian programming includes two Indian classical channels — Shruti (Carnatic) and Gandharv (Hindustani), as well as regional Indian channels — Tara (Bengali), KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam) Spandana (Telugu) and Tunak Punjabi (Punjabi).

    These commercial-free services and more are now available to subscribers in more than 14 markets throughout the country.