Trivago – ITV

Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

MUMBAI: A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

As compared to last year, the top category of personal care/personal hygiene and food and Beverages recorded a dip of 9 per cent and 12 per cent in ad volumes respectively. Personal healthcare products saw the biggest jump in ad volumes, recording a 22 per cent hike.

Hair Care, Household products, and Building, Industrial and Land Equipment categories recorded a hike of 12, 9 and 16 per cent respectively in ad volumes, the data revealed.

The top category to advertise across media, Toilet Soaps recorded a dip of 8 per cent across media, as compared to the last year. The slowdown in automobile sector is now being reflected in its ad volumes with car companies registering the biggest decline of 26 per cent in ad volumes, followed by Milk Beverages companies, that saw a decline of 21 per cent. Chocolates and Washing Powder/Liquid category gained 68 and 49 per cent in ad volumes respectively.

The top advertisers in 2019 included Hindustan Unilever, Reckitt Benckiser, and ITC, on the top three sports. Leading brands, in terms of ad volumes were Santoor Sandal and Turmeric, Dettol and Trivago.

As comapred to 2018, sectors like Services, Durables and Food & Beverages have reduced advertising in 2019.

November 11, 2019

BARC week 44: Santoor Sandal and Turmeric is top brand

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 44 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 44 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 209521 and 69373 ad insertions, respectively.

ITC Ltd has grabbed third position with 45744 ad insertions. Brooke Bond Lipton India was spotted in the fourth position this time as it made 41777 insertions on TV. Wipro Ltd moved up five spots to rank fifth with 35309 insertions.

The pecking order of the top 10 advertisers in week 44 were Hindustan Lever, Reckitt Benckiser, ITC Ltd, Brooke Bond Lipton India, Wipro Ltd, Ponds India, Procter & Gamble, Cadburys India, Godrej Consumer and Colgate Palmolive India at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank	Advertiser	Insertions
		Week 44
1	HINDUSTAN LEVER LTD	209521
2	RECKITT BENCKISER (INDIA) LTD	69373
3	ITC LTD	45744
4	BROOKE BOND LIPTON INDIA LTD	41777
5	WIPRO LTD	35309
6	PONDS INDIA	33595
7	PROCTER & GAMBLE	32321
8	CADBURYS INDIA LTD	31343
9	GODREJ CONSUMER PRODUCTS LTD	24275
10	COLGATE PALMOLIVE INDIA LTD	22540
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

Top Brands:

Santoor Sandal and Turmeric ranked first in the top brands category of BARC week 44 ratings. It had inserted 18995 ads on TV during this period. The second spot was acquired by Surf Excel Easy Wash with 13807 insertions. Trivago grabbed third position with 12457 insertions. Clinic Plus Shampoo, Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Honda Activa 125, Santoor Beauty Soaps and MDH Masala Range were the other top brands spotted in the top 10 brand's list of BARC India ratings week 44.

Rank	Brands	Insertions
		Week 44
1	SANTOOR SANDAL AND TURMERIC	18995
2	SURF EXCEL EASY WASH	13807
3	TRIVAGO	12457
4	CLINIC PLUS SHAMPOO	11043
5	LUX TOILET SOAP	10303
6	LIFEBUOY TOILET SOAP	10093
7	LIZOL	9740
8	HONDA ACTIVA 125	9277
9	SANTOOR BEAUTY SOAPS	8896
10	MDH MASALA RANGE	8622
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, MUMBAI: Broadcast Audience Research C

November 10, 2019

E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report.

As compared to the last year, the top category of Food and Beverages saw an increase of 9 per cent in ad volumes. Following it were Personal Care/Personal Hygiene and Services, which recorded a dip of 17 per cent and 16 per cent respectively.

Retail saw an increase of 40 per cent in ad volumes, across media, laundry 38 per cent and household products 14 per cent, the data revealed.

The top category to advertise across media, Toilet Soaps recorded a dip of 16 per cent across media, as compared to the last year. E-commerce, social media, entertainment category gained 81 per cent in ad volumes, Retail Outlets-Jewellers 57 per cent, and Washing Powders/Liquids 45 per cent.

The top advertisers included Hindustan Unilever. Reckitt Benckiser, and Godrej, on the top three sports. Leading brands, in terms of ad volumes were Lizol, Trivago, and Vivo S1.

October 22, 2019

BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 41 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 156539 and 102356 ad insertions, respectively.

Amazon Online India Pvt Ltd was replaced from the third position by Procter & Gamble, which ranked sixth the past week, with 44196 insertions.

ITC Ltd climbed up a spot to rank fourth this time as it made 37308 insertions on TV. Godrej Consumer Products Ltd moved up five spots to rank fifth with 36026 insertions.

Rank	Advertiser	Insertions
		Week 41
1	HINDUSTAN LEVER LTD	156539
2	RECKITT BENCKISER (INDIA) LTD	102356
3	PROCTER & GAMBLE	44196
4	ITC LTD	37308
5	GODREJ CONSUMER PRODUCTS LTD	36026
6	BROOKE BOND LIPTON INDIA LTD	30209
7	CADBURYS INDIA LTD	24446
8	PONDS INDIA	24013
9	COLGATE PALMOLIVE INDIA LTD	22747
10	PROCTER & GAMBLE HOME PRODUCTS	21592
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Santoor Sandal and Turmeric climbed up two spots to claim the first rank in the top brands category of BARC week 41 rankings. It had inserted 17007 ads on TV during this period. Second spot was acquired by Trivago, which climbed up from last week’s fifth slot, with 14573 insertions.

Lizol ranked up a spot to sit on third position with 12647 insertions. Dettol antiseptic liquid made fresh entry into the list on fourth position, with 10701 insertions. It was followed by Colgate Dental Cream that had 9662 insertions.

Rank	Brands	Insertions
		Week 41
1	SANTOOR SANDAL AND TURMERIC	17007
2	TRIVAGO	14573
3	LIZOL	12647
4	DETTOL ANTISEPTIC LIQUID	10701
5	COLGATE DENTAL CREAM	9662
6	AMAZON.IN	9658
7	HARPIC BATHROOM CLEANER	9215
8	SURF EXCEL EASY WASH	9204
9	VIVO V17 PRO	9156
10	DETTOL LIQUID SOAP	9054
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 20, 2019

BARC week 36: Harpic comes into 2nd place

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank	Advertiser	Insertions
		Week 36
1	HINDUSTAN LEVER LTD	144065
2	RECKITT BENCKISER (INDIA) LTD	142324
3	PROCTER & GAMBLE	35271
4	GODREJ CONSUMER PRODUCTS LTD	34577
5	BROOKE BOND LIPTON INDIA LTD	29487
6	CADBURYS INDIA LTD	27107
7	PROCTER & GAMBLE HOME PRODUCTS	22062
8	ITC LTD	21823
9	COLGATE PALMOLIVE INDIA LTD	17674
10	SMITHKLINE BEECHAM	17227
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank	Brands	Insertions
		Week 36
1	LIZOL	18121
2	HARPIC 10/10	11555
3	TRIVAGO	10099
4	COLIN	9623
5	VIVO S1	9483
6	DETTOL LIQUID SOAP	8705
7	DETTOL TOILET SOAPS	8691
8	HORLICKS	8398
9	COLGATE DENTAL CREAM	8239
10	DETTOL ANTISEPTIC LIQUID	8024
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 13, 2019

BARC week 35: Lizol is top brand

MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.

Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.

Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	184652
2	RECKITT BENCKISER (INDIA) LTD	93829
3	GODREJ CONSUMER PRODUCTS LTD	35824
4	CADBURYS INDIA LTD	31791
5	BROOKE BOND LIPTON INDIA LTD	31423
6	ITC LTD	31053
7	PROCTER & GAMBLE	29782
8	SMITHKLINE BEECHAM	21482
9	COLGATE PALMOLIVE INDIA LTD	21019
10	LAKME LEVER LTD	16465
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.

Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 8, 2019

Complan becomes the top brand in BARC Week 34 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

Rank	Advertiser	Insertions
		Week 34
1	HINDUSTAN LEVER LTD	173532
2	RECKITT BENCKISER (INDIA) LTD	86290
3	GODREJ CONSUMER PRODUCTS LTD	39975
4	ITC LTD	34175
5	PROCTER & GAMBLE	33058
6	BROOKE BOND LIPTON INDIA LTD	31354
7	CADBURYS INDIA LTD	27495
8	COLGATE PALMOLIVE INDIA LTD	22450
9	SMITHKLINE BEECHAM	20626
10	MARICO LTD	16148
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 3, 2019

BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 33 of 2019.

Top Advertisers:

Hindustan Unilever was the top advertiser in the week 33 rankings of top advertisers released by BARC. It had made 159833 ad insertions on TV during this period. It was followed by Reckitt Benckiser (India) Ltd, which had 109438 insertions.

Procter & Gamble took the third spot with 42020 ad insertions and Godrej Consumers Products Ltd stood fourth with 38408 insertions. They were followed by ITC Ltd that had made 37151 insertions on TV.

Top Brands:

Vimal Elaichi Pan Masala took the top spot in the category of brands in week 33 rankings of BARC. It has made 33286 ad insertions. Second in the list was Trivago with 12041 insertions.

Vivo S1 came in third with 11409 insertions followed by Dettol Liquid Soap, which had made 9896 insertions. Dettol Range of Products ranked fifth with 9817 insertions on TV.

August 23, 2019

BARC week 29: Lizol remains firm on top position

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 20 July 2019 and 26 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 30 of 2019.

Top Advertisers:

There were no changes in the top 5 advertisers from week 29 in the week 30 BARC rankings.

Hindustan Unilever is still unmoved from the top advertiser position. It made 165606 insertions in week 30. It was followed by Reckitt Benckiser (India) Ltd, with 110380 insertions, and ITC Ltd, with 50011 insertions.

Godrej Consumers Products Ltd came in fourth as it made 46890 insertions followed by Procter & Gamble, which had 34672 insertions.

Top Brands:

Lizol maintained its top position in BARC week 30 rankings, with 16165 insertions. Trivago climbed up two spots to rank second this time with 11226 insertions. Colgate Dental Cream stood firm in the third spot with 10748 insertions.

Horlicks climbed up fiour spots to stand fourth as it made 10577 ad insertions on TV. Dettol Liquid Soap slipped from last week’s second spot to rank fifth this time with 10470 inseritons.

August 3, 2019

With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.

Top Advertisers:

Week 28 rankings of BARC saw little changes as compared to the past week. Hindustan Unilever Ltd and Reckitt Benkiser India Ltd remained firm on the top two positions with 181978 and 93694 insertions, respectively.

ITC Ltd claimed its position in the third spot back after a week’s gap, with 37987 insertions. It was followed by Procter & Gamble, which was missing from the list last week. It had made 34875 insertions. Cadbury’s India Ltd slipped down two spots to rank fifth this week with 33099 ad insertions on TV.

Rank	Advertiser	Insertions
		Week 28
1	HINDUSTAN LEVER LTD	181978
2	RECKITT BENCKISER (INDIA) LTD	93694
3	ITC LTD	37987
4	PROCTER & GAMBLE	34875
5	CADBURYS INDIA LTD	33099
6	BROOKE BOND LIPTON INDIA LTD	30426
7	COLGATE PALMOLIVE INDIA LTD	28926
8	AMAZON ONLINE INDIA PVT LTD	27624
9	GODREJ CONSUMER PRODUCTS LTD	19730
10	WIPRO LTD	19553
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

The Prime Day Sale on 15-16 July, arguably made Amazon Prime Video the top brand in the BARC week 28 rankings. The OTT service-provider inserted 12365 ads on TV during the week.

It was followed by Colgate Dental Cream, which rose from the fifth spot of the past week, with 11896 ad insertions. Trivago improved its position greatly, taking the third spot as compared to the last week’s 10th. It made 11720 ad insertions during the week.

Last week’s top brand, Dettol Liquid Soap ranked fourth in week 28 with 11393 insertions. The fifth position was acquired by Santoor Sandal & Turmeric, which was on number 3 last week, with 11155 ad insertions.

Rank	Brands	Insertions
		Week 28
1	AMAZON PRIME VIDEO	12365
2	COLGATE DENTAL CREAM	11896
3	TRIVAGO	11720
4	DETTOL LIQUID SOAP	11393
5	SANTOOR SANDAL AND TURMERIC	11155
6	HARPIC BATHROOM CLEANER	10452
7	HARPIC 10/10	9699
8	CLINIC PLUS SHAMPOO	9436
9	SURF EXCEL EASY WASH	9196
10	DETTOL TOILET SOAPS	9085
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 20, 2019

Tag: Trivago