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Tag: Triton

  • Triton Digital and VTION Digital demonstrate effectiveness of podcast in new study

    Triton Digital and VTION Digital demonstrate effectiveness of podcast in new study

    Mumbai: The global technology and service provider to the digital audio and podcast industry, Triton Digital, has unveiled the results of their “Podcast Advertising Effectiveness Study,” commissioned with VTION Digital Analytics, a leading digital consumer behaviour intelligence platform.

    The survey highlights the strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

    According to the study, on an average, audio content consumers in India listen to podcasts three to four times per week. In metro cities, this rate is even greater, with 70 per cent of respondents listening to podcasts weekly and 30 per cent listening daily.

    He added, “Our study further demonstrates a high brand recall in the region and a willingness to receive additional advertisements, setting the medium up for a long future of success.”

    Additional key findings of the study include:

    Podcast listeners are willing to listen to ads. In fact, out of the total respondents who have reported ever hearing a podcast ad, 42 per cent had no issues with hearing ads in the middle of podcasts that are free.

    Advertising frequently leads to purchases. 80 per cent of listeners who have heard of a product are interested in learning more about it, with 29 per cent claiming to have bought the product they heard advertised.

    Podcast advertisements catch people’s attention. 40 per cent of listeners state that ads in between podcasts always or often capture their attention, with 40 per cent of these listeners saying they trust these advertisements.

    “We are grateful to be commissioned by Triton Digital to study the state of podcast listening in India and measure the effectiveness of podcast advertising in the region,” said VTION Digital Analytics chief executive officer Manoj Dawane.

    “Podcasts are clearly becoming a popular medium in India. It is great to see listeners respond positively to podcast advertisements as well,” he concluded.

    The report surveyed 354 VTION panellists who defined themselves as podcast listeners between 1 August and 7 August. Triton Digital will be sharing these results at Radiodays Asia, 6-7 September in Kuala Lumpur, Malaysia.

    Check the full report here: (Embed Link) https://info.tritondigital.com/podcast-advertising-effectiveness-survey

  • Triton designs Mother’s Recipe — ‘Gift of Love’ to orphans

    MUMBAI: ‘A mother’s love is unconditional, unparalleled and irreplaceable, a universal truth that can only be felt. Nothing else in the world can be compared to her love!’ Sadly, there are 20 million children in India living in orphanages, deprived of this blessing. 

    To touch the lives of such many little wonderful souls, one of the leading FMCG brand – Mother’s Recipe kick-started it’s unique and stimulating Mother’s Day campaign #TasteOfMothersLove. 

    The campaign has been conceptualized and executed by Mother’s Recipe and Triton Communication with the aim to introduce mothers to the idea of sharing the most precious emotion – ‘Mother’s Love’ with the special kids. At the ground level, the brand partners with several orphanages across India to organize well-planned events, creating an enriching experience and everlasting memories for both mothers and the children.

    The initiative is amplified through various media platforms like Print, Radio, YouTube, Facebook, Twitter and Instagram, to engage with the relevant target audience. A microsite has been launched specifically to support this cause and provide campaign and registration details – http://mothersrecipe.com/mothersday/

    Sanjana Desai, Head Business Development, Desai Brothers Ltd said, “Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother’s love, this time to the children who need it the most.” She added, “The ambitious campaign started three years ago, which at present has spread mother’s love with 900 mothers to 950 children in 18 orphanages across five cities – Mumbai, Pune, Delhi, Bangalore and Kolkata.”

    The campaign video beautifully captures the mother-child relationship and showcases how essential emotional intimacy is in a child’s life, especially for the ones living in orphanages.

  • Triton launches digital agency – Digimo; Rohit Kaul to head

    Triton launches digital agency – Digimo; Rohit Kaul to head

    MUMBAI: With interactive and digital technologies fast becoming an integral mix of marketing communication, Triton Communications has launched its digital agency Digimo. 

     

    Contrary to existing practices, the planning teams of both digital and mainline will co-author the brand and communication strategy from inception. This approach will help clients reach their TG with the optimum mix of their content consumption platforms. Whilst the brand proposition is broadcasted via mainline. A return path on digital will ensure consumer interactivity in a bi-directional mode on various digital and mobile platforms. Thereby enabling marketers maximize their ROI.

     

    Triton India has appointed Rohit Kaul as a CEO, to head their 360 degree equipped digital mobile arm Digimo. Kaul moves in from Mobilox Innovations, where he spent the last three years as COO. Prior to Mobilox, he worked in leadership positions across Netcore Solutions, HT Media, Star India and Zee Television.

     

    Triton director Ali Merchant said, “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on digital, Rohit will make this venture a great success.”

     

    Kaul added, “The industry and era that we are in respects innovation and not tradition. This is a critical time to be digital plus and provide optimum solutions to marketers’ for maximum ROI. As technology evolves, we will have to be a step ahead with distinctive solutions to our clients. Digimo will ensure holistic digital and mobile strategy solutions to enable brands connect with consumers in their respective digital worlds.”

  • Ashish Medhekar joins Triton Mumbai as executive director

    Ashish Medhekar joins Triton Mumbai as executive director

    MUMBAI: Triton Communications has appointed Ashish Medhekar as executive director.  In his new assignment, Medhekar will be a part of the core management team with the mandate to drive growth.

     

    He moves in from JWT, where he was vice president and executive business director.

     

    Medhekar said, “We are in exciting times and I am looking forward to the opportunity of taking the Triton story forward. Triton has a history of building solid brands and has long and deep rooted relationships with its clients and I look forward to partnering them and taking the relationships to the next level.  The task is growth through great brand ideas and integrated solutions.”

     

    Triton director Ali Merchant added, “Bringing with him a wealth of integrated experiences in communication, we are confident and looking forward to Ashish’s leadership role in Triton.  Particularly in the areas of helping dynamic growth for our clients, converting new business opportunities into the Triton fold and building a team of professionals in each area of client need.  We wish him the very best in this leadership role.”

     

    In a career spanning over 20 years, he started his career with Contract Advertising and has worked with Agencies like Rediffusion Y&R as head of the Chennai office, Wunderman and Everest Brand Solutions where he headed the Mumbai office. He has also worked with Dentsu, and Enterprise Nexus.

  • Renton D’Sousa calls it a day at Triton

    Renton D’Sousa calls it a day at Triton

    MUMBAI: “Paani Ka Doctor” is synonymous with the leading water purifier brand. But for everyone at Triton and some outside it, the man who created such properties and many more has decided to call it a day.

     

    Commenting the development, Ali Merchant, Director Triton said “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud”.

     

    Echoing Ali’s sentiments, Munawar Syed, Director Triton said “ Renton, a multi talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey”.

     

    Whilst the man in the hot seat very humbly stated “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times reinventing the game to increase market share of brands. More importantly, changing consumer behavior. It’s now time to pause and take a short sabbatical. Catch up with life!”.

     

    Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra. Matter of time before we hear of his new endeavour.

  • Triton to handle Combbos account

    MUMBAI: Creative agency Triton Communications has won the creative and digital duties for Combbos following a multi-agency pitch. The account will be handled out of the agency‘s Delhi office.

    A source said that the media duties for the account will also be awarded to Triton, but an official confirmation will be given only later this week.

    Triton Communications Delhi branch head Rohit Madhusudan confirmed that the agency had won the creative and digital duties for Combbos.

    The pitch was lead by Triton Communications CSD Prashant Mishra and creative director Subroto Mitra.

    Triton Communications was established in 1991 and has offices in Delhi, Ahmedabad, Pune, Mumbai and Bangalore. Its clients include Adani Wilmar Ltd, A.B. Jewels, Add Gel Pens, Silk Mark Organisation of India, Ministry of Textile, GOI, Department of Information & Publicity, Government of Karnataka, Department of Information & Publicity, GOK, Desai Brothers Ltd, Eureka Forbes Ltd, Force Motors Ltd, Government of NCT of Delhi, Greaves Cotton Ltd, Hamdard, Indus Steels & Alloys Pvt. Ltd, Ministry of Railways, Government of India, National Egg Co-ordination Committee (NECC), Orient Papers & Industries Ltd, United Breweries Ltd, Vadilal, Videocon Industries Ltd, Venky‘s (India) Ltd, Vini Pvt. Ltd, Wagh Bakri, Yes Bank Ltd and Zydus Wellness.

    Combbos is the first venture from SANS Retail Ventures. An authorised e-tailer working with a network of consumer electronics, home appliances, entertainment gadgets, IT and mobile manufacturers/establishments, Combbos is an e-commerce platform that provides good bargains. The platform was put to beta testing in September 2011 and has been operational since then.