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Tag: Trishul

  • Yash Raj Films celebrates 1 million fans on Facebook

    Yash Raj Films celebrates 1 million fans on Facebook

    MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on Facebook.

    As a celebration of this achievement, the banner‘s Facebook page cover photo is a collage of the the hits it has produced featuring almost every star it has worked with in the recent past.

    The banner enjoys a strong digital presence and regularly engages the audiences with interesting and interactive content. Yash Raj Films digital team constantly strives to entertain the audiences, just like their films. Their Facebook page has the fastest growing fan base with an addition of more than 3000 likes every day.

    Yash Raj Films‘ page reflects a new theme every month. The current theme is, ‘YRF Dance Dhamaka‘ which showcases all the dance tracks from all YRF films. The production house regularly holds contests and updates their digital properties with latest and exclusive news.

    Last year, YRF churned out one of the biggest hits in of 2012 Ek tha Tiger with Salman Khan and Katrina Kaif in the lead. This year too, it has a couple of much looked forward to releases like Arjun Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer Dhoom:3.

    Started in 1970 by one of the most respected and accomplished film makers from India Yash Chopra, the banner has given Indian and global cinema goers some timeless cinematic pieces like Silsila, Trishul, Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise and Chak De! India.

    YRF has been known to keep up with times and often produce movies much ahead of the times, a legacy that has been passed on passed its founder the Late Yash Chopra. Its success on the digital/social media forum is another example of how the production house understands its audiences and puts in the effort to be where they are.

  • Iconic film maker Yash Chopra passes away

    Iconic film maker Yash Chopra passes away

    MUMBAI: On 21 October, one of the most respected and iconic film makers from Bollywood, Yash Chopra, breathed his last, leaving behind a legacy of some of the best made films in Indian cinema. Chopra was being treated for dengue at Lilavati Hospital where he was admitted on 13 October after complaining of weakness and difficulty in breathing.

    According to media reports, Chopra was not responding to treatment well and given his age, battling a disease like dengue was always an uphill task. He celebrated his 80th birthday on 27 September when he announced that the upcoming Shah Rukh Khan romantic drama Jab Tak Hai Jaan will be his last movie as a director. Chopra is survived by wife Pamela Chopra and sons Aditya and Uday Chopra.

    The illustrious film maker was born in pre-independence Lahore in 1932 and is the younger brother to noted film maker B R Chopra. He came to Mumbai with Rs 200 on him and began his career by assisting I S Johar. He debuted as a director with Dhool ke Phool, a social drama starring Mala Sinha and Rajendra Kumar and dealt with the trials of a single unwed mother. He went on to make 22 films as a director across genres like social dramas, romance, action and suspense thrillers.

    Waqt, Silsila, Kabhi Kabhi, Daag, Deewar, Trishul, Chandni, Lamhe, Darr and Veer Zaara are among his most remembered and successful directorial ventures. Chopra has also been credited for moulding the screen images of Amitabh Bachchan as the ‘angry young man‘ (with Deewar) and Shah Rukh Khan as the quintessential romantic leading man (Dil Toh Paagal Hai and Veer Zaara).

    Chopra is the force behind one of the biggest production houses in the country – Yash Raj Films (YRF) which he started in 1971. Till then his movies were produced by elder brother B R Chopra and movie mogul of that time Gulshan Rai. Rajesh Khanna starrer Daag was the first movie produced under the banner. YRF is perhaps the most successful privately held studio in the country and has also been instrumental in changing the overseas distribution business in India.

    The production house has produced some of the highest grossing movies of their times like Chak De India! (Rs 1.04 billion worldwide in 2007), Ek Tha Tiger (Rs 3.07 billion in 2012), Rab Ne Bana Di Jodi (Rs 1.58 billion worldwide in 2008) and Dhoom and its sequel Dhoom 2 (in 2004 and 2006 respectively; combined worldwide collection of Rs 2.23 billion).