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Tag: Triptii Dimri

  • Abundantia writes a new script with AI in the director’s chair

    Abundantia writes a new script with AI in the director’s chair

    MUMBAI: Lights, camera, algorithm! Storytelling just got a digital co-writer as Vikram Malhotra’s Abundantia Entertainment takes a bold leap into the future with its brand-new division Abundantia aiON, dedicated to creating and producing stories powered by artificial intelligence.

    With a mission as cinematic as its name, aiON is built on one simple but stirring philosophy “Human First. AI Empowered.” The idea? To prove that technology can fuel imagination, not flatten it. The new division aims to bring together the best of human creativity and machine intelligence to craft films, series, characters and universes that stretch beyond traditional boundaries.

    “AI isn’t here to replace creativity, it’s here to magnify it,” says Abundantia Entertainment founder and CEO Vikram Malhotra “We want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. We see AI as the ultimate collaborator, a force multiplier for human imagination.”

    Abundantia aiON will harness cutting-edge AI tools across ideation, world-building, visual development and production, working hand-in-hand with top tech platforms and creative talent. But at its core, the division remains committed to human authorship every story will begin with a human creator, a distinct voice and an original point of view.

    The new wing also aims to create opportunities for talent, not replace them. Writers, artists and filmmakers will be upskilled in next-generation storytelling, learning to use AI as a creative accelerator rather than competition.

    The announcement follows Abundantia’s recent partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, touted as India’s first Made-In-AI feature film, set for theatrical release in 2026. The new film is already making waves for its audacious ambition to blend mythology, emotion and machine learning in one frame.

    And this is just the beginning. The studio is gearing up to announce aiON’s first slate of projects soon, promising a lineup that fuses cutting-edge innovation with cinematic soul.

    The move adds another chapter to Abundantia’s growing repertoire of daring originals, which includes upcoming titles like Subedaar, an action drama directed by Suresh Triveni and starring Anil Kapoor; Daldal, an Amazon Original led by Bhumi Pednekar; an untitled comedy headlined by Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and a business drama directed by Hansal Mehta.

    For a studio known for redefining Indian storytelling, aiON marks a new age of cinematic creation where art meets algorithm, and every story begins with a spark of human imagination, amplified by a pulse of artificial intelligence.

    Because in Abundantia’s next act, it’s not man versus machine, it’s man plus machine.

  • Metro Brands reports steady performance in Q3 FY 2025

    Metro Brands reports steady performance in Q3 FY 2025

    MUMBAI:  Footwear retailer Metro Brands  announced its standalone and consolidated financial results for the quarter ending 31 December 2024 which showcased robust growth, largely driven by the festive and wedding seasons.

    The company recorded a standalone revenue of Rs 688 crore, reflecting a year-on-year sales growth of 10 per cent. The EBITDA margin stood at 32.6 per cent  with a profit after tax (PAT) margin of 13.7  per cent. Notably, the PAT figure includes a one-time tax charge of Rs 25 crore resulting from the reconciliation and reassessment of tax liabilities, mainly related to the Fila business.

    During the quarter, Metro Brands expanded its retail presence with the launch of its first Foot Locker store and a new kiosk for New Era, catering to an increasingly diverse customer base. The company also enlisted celebrities Triptii Dimri and Vijay Varma for its Metro Shoes line, alongside Shanaya Kapoor and Vedang Raina for Mochi, which bolstered brand visibility and contributed to growth.

    Metro Brands liquidated its old Fila inventory during this period and is set to release a second drop of India-manufactured merchandise by mid-February 2025.

    Over the nine months ended  31 December 2024, the company opened 61 new stores while closing four bringing total net new openings below the initial guidance of 100 for the year. However, the company remains committed to its overall target of establishing 225 new stores by FY 2026.

    Said CEO Nissan Joseph: “The third quarter of FY 2025 reflects steady progress for Metro Brands as we build on the momentum of the festive season. With an 18 per cent increase in PBT and a 13 per cent  rise in EBITDA, our focus on operational rigor is yielding results. The successful launch of the Foot Locker store and New Era kiosk, along with our celebrity partnerships, have enhanced our brand visibility and customer engagement. We are optimistic about our initiatives and remain dedicated to delivering value for our customers and stakeholders as we approach the final quarter of the year.”

  • #TravelWithLimca on an exhilarating exploration of your city

    #TravelWithLimca on an exhilarating exploration of your city

    Mumbai: Coca-Cola India’s homegrown heritage brand Limca has launched its exciting new campaign, #TravelWithLimca. Launching Triptii Dimri as the Limca girl, the campaign is built on the idea that there is a whole world waiting to be discovered right in our neighborhoods. The #TravelWithLimca campaign encourages people to discover new hotspots within their cities.

    Conceptualized by Studio X, the campaign film takes viewers on a vibrant journey alongside Triptii Dimri as she embarks on a bus ride that takes her on a delightful city exploration. As the bus rattles through the streets, with the first sip of the ultimate thirst quencher, Limca, a layer of happiness envelops her, igniting a sense of excitement and curiosity. Energized by the refreshing taste, Triptii’s journey takes an enchanting turn, setting out to traverse through the hidden gems of her city. From bustling markets to sizzling street snack shops, she uncovers the rich experiences, inspiring consumers to tour the city with a refreshing Limca.

    Expressing her excitement about joining the Limca family, Triptii Dimri said, ” I am very happy and excited to be a part of Limca. Exploring new places and experiencing different cultures has always been my passion, and I am thrilled to encourage others to do the same. Together with Limca, I look forward to embarking on this exciting journey of discovery.”

    The Coca-Cola Company Sr director, marketing – hydration, sports and tea category, India and South-West Asia operating unit Ruchira Bhattacharya said, “With its legacy of lime and lemony credentials, Limca has been rejuvenating consumers with its unique taste for 5 decades. We are thrilled to launch the #TravelWithLimca campaign featuring Triptii Dimri as our new Limca face. With this campaign, we hope to encourage people to get out there and discover the beauty of their own cities and refresh themselves with a chilled Limca!

    Studio X chief strategy officer Mukund VML said, “There are so many places in one’s own city that are waiting to be discovered. The #Travel with Limca campaign encourages you to live your city to the fullest. Everything in the commercial is localized to the city – from the name of the bus stop to the illustrations. Triptii with her effervescent attitude was not just great to work with but also is the perfect Limca girl.”

    As part of the campaign, the brand will be running a promotional offer until 30 June, where consumers stand a chance to win travel vouchers from DMRC, Ease My Trip, and more by simply scanning their Limca bottle. Dive into the world of exploration and unlock access to a plethora of travel-related content on www.travelwithlimca.coke2home.com.

    For more information about the #TravelWithLimca campaign and to join the adventure, follow Limca on Instagram or visit www.travelwithlimca.coke2home.com.