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Tag: Trinity Entertainment

  • Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League

    Trinity Entertainment partners with Dabang Delhi for Pro Kabaddi League

    Mumbai: Trinity Entertainment and strategic consultants has joined hands with Dabang Delhi Kabaddi Club as the official marketing partner for the glorious tenth edition of the Pro Kabaddi League (PKL). As part of this partnership, Trinity will spearhead a comprehensive marketing strategy, encompassing on-ground activations and an ambitious ATL campaign. Their meticulously crafted media plan is set to dominate Delhi’s landscape, starting from the Republic Day weekend, ensuring maximum visibility and engagement.

    Trinity Entertainment’s creative director and managing director Fahad Chowdhary said, “We are thrilled to join forces with Dabang Delhi Kabaddi Club for the marquee 10th edition of Pro Kabaddi League. Our goal is to enhance the fan experience, promote the team’s achievements, and contribute to the overall success of PKL. Together, we aim to create lasting memories for fans and position Dabang Delhi as a force to be reckoned with in the world of Kabaddi.”

    The Spokesperson of Do it Sports CEO DDKC M. Durganath Wagle said, “We are elated to onboard Trinity as our strategic partner. We are confident that proven track record in delivering exceptional marketing strategies will help us achieve our targets. We believe this partnership will take us a step forward in the tenth edition of Pro Kabaddi League, enabling us to reach a larger audience, ensuring maximum visibility and engagement.”

    Trinity’s approach extends beyond traditional strategies, with a focus on day-to-day content creation and campaigns uniquely tailored around the franchise’s table position. This innovative tactic aims to bridge the gap between Dabang Delhi’s athletes and their dedicated fan base, creating an immersive and interactive experience.

    Notably, Pro Kabaddi League stands as the second-most followed league in India after the IPL, with live broadcasts on premier channels like Star Sports, Hotstar, and other Disney Star TV networks. Trinity’s involvement is poised to elevate the league’s reach and impact. Dabang Delhi Kabaddi Club, boasting one championship title and a consistent top-performing record in the league, brings a rich history and competitive spirit to the partnership. Trinity is enthusiastic about contributing to the team’s success both on and off the mat.

     

  • Advertising icon and philanthropist Ashok Kurien turns 70

    Advertising icon and philanthropist Ashok Kurien turns 70

    MUMBAI: “Life is a circus and I’ve been the clown,” is what Ambience boss and advertising icon (one of the pioneers  of private satellite TV in India as a founders of Zee TV and, now a committed social philanthropist) Ashok Kurien is known to say. And it was this belief of his that inspired the theme for his seventieth birthday party, planned and executed by Trinity Entertainment & Strategic Consultant.

    “The Circus of Life” celebrations marked the beginning of a new year in the life of Kurien, was one of the most enthralling evenings of the decade, it was uniquely planned and executed as an ode to his creativity. From an OTT pop up card announcing the Circus of Life theme to the OTT red-carpeted giant circus tent straight out of a kid’s fantasy, circus rings, aerialists, stilt walkers, jugglers, unicyclists, clowns, multiple photo-opts, a giant lion and a giant Ashok Kurien clown-like sculpture of his face, it was astounding but oh so colourful. Everywhere one looked on Friday evening, performance artistes and acrobats were putting on a spectacle never seen before.

    But what no one had expected was the wave of nostalgia that collectively swept over the evening. In retelling his life in the form of songs and dance, Kurien gave his friends an unexpected reliving of their own lives with music that touched the soul. From jazz standards to an Elvis impersonator; Choir songs, risqué rugby ditties; and a straight retro set which included numbers that ranged from ‘Bing Crosby to Boney M to Bruno Mars, and from Engelbert to Enrique’, most of the baby boomers (now senior citizens) were raving on the dance floor, with all elements seamlessly integrated into a story showcasing key milestones in Ashok’s life.

    The planning of the event started way back in September 2019 which gave the team at Trinity Entertainment & Strategic Consultants enough time to understand and break down each aspect of his life and do justice to it. Ashok’s first statement to the team was “Can you fly me out of a cannon” and that’s when it was sure that this celebration would be something that the city will always remember with Ashok being the key orchestrator!

    “I got to script my life story (and all my fantasies),” said Kurien the next day, adding “I hope it gave all of us the chance to relive our childhoods and become kids again”. Creating a magical experience for the guests, each one had a smile on their face. Attended by those closest to him, the guests were left mesmerised by the sheer scale and attention to detail.

    Close to his heart, the event also had another side to it that was so full of love that it made everyone's heart melt. Ashok and his wife Rachel Wawn are so deeply committed to corporate social responsibility and empowering the disfranchised, that they paid for an extra day and kept the entire set up intact so that they could host 350 underprivileged and challenged children for a circus show over lunch the next afternoon. Talk about making a wish on a birthday! Pictures from the lunch are a brief peek into Wawn and Kurien dancing joyously with the children, demonstrating that however OTT and grand one makes one's celebrations, the joy can be multiplied exponentially if we include the less fortunate. Will others who host such celebrations take a leaf out of Kurien’s progressive and thoughtful example? Could this be a (welcome) trend henceforth? We all definitely hope so. “If it even inspires a few others to do the same, think of what a thing it could be,” the delighted Ashok said.

    It’s safe to say, Ashok Kurien really has raised the bar. And big props to Trinity Entertainment for pulling off what seemed like one of their most magnificent projects ever.

    Ashok Kurien, a legendary stalwart of the advertising space in India is also the co-founder of Zee Entertainment Television and many other major ventures. Accredited with the iconic ‘Taste The Thunder‘ campaign for Thums Up, he is a man who has contributed immensely to the creative world. Words cannot do justice to his achievements and accomplishments and his reputation and passion for his work precede his name at all times.