Tag: Trinbago Knight Riders

  • TKR ropes in Stake as title sponsor in multi-year global partnership

    TKR ropes in Stake as title sponsor in multi-year global partnership

    MUMBAI: The Trinbago Knight Riders just hit a sponsorship sixer. Caribbean Premier League’s most decorated franchise has inked a multi-year title partnership with Stake, the world’s leading online casino and sportsbook adding some serious global firepower to its off-field playbook. With four CPL titles under its belt (2015, 2017, 2018, 2020), TKR’s winning legacy now aligns with a brand that’s betting big on cricket. Stake already has marquee partnerships across the sporting spectrum, including UFC, Everton FC, and the Stake F1 Team. Its latest Caribbean swing follows recent forays into cricket with the Paarl Royals, European Cricket Championships, and Major League Cricket.

    “This partnership marks a significant milestone for us,” said Knight Riders Sports Group CMO Binda Dey. “Bringing together two globally recognised brands, we aim to elevate fan engagement through innovation and technology.”

    And innovation is already in motion. The announcement was hyped with a teaser campaign starring Knight Riders legends Andre Russell, Sunil Narine, and Dwayne Bravo alongside Stake-backed athletes from across the world. The result? A viral buzz building up to the big reveal, with cross-sport fandom fuelling the fire.

    “TKR’s success and passionate fanbase make them the perfect addition to our cricket portfolio,” said Stake’s CMO Akhil Sarin. “Our aim is to build immersive, tech-driven fan experiences that channel the thrill of T20 cricket.”

    This partnership is more than a logo swap, it’s a play for deeper, digital-first engagement. Expect gamified fan zones, interactive content drops, and a Stake-powered edge to TKR’s growing global fanbase.

    In the high-stakes world of franchise cricket, this Knight–casino combo could be a jackpot move.
     

  • Hero CPL: Wider TV, Willow in U.S. & free FB coverage

    MUMBAI: The Hero Caribbean Premier League (CPL) gets underway in St Lucia on Friday 4 August when the St Lucia Stars take on Trinbago Knight Riders at the Daren Sammy National Cricket Stadium. This is the first of 34 action packed matches that will take place over the next six weeks before the final is played at the Brian Lara Cricket Academy in Trinidad on 9 September.  

    The Hero CPL will have more coverage than ever before, as in addition to the TV coverage the tournament will be broadcast live over Facebook to 64 countries for free.

    In addition to the live broadcast there will an hour-long highlight show from each match and every Friday night there will be a weekly magazine show called “The Biggest Party in Sport.”

    There are also plenty of other ways for fans to enjoy the Hero CPL with highlights packages being provided through Facebook, Twitter and Instagram as well was ground-breaking unique content from players and coaches. This is the Hero CPL’s fifth year and it is going to be the most innovative yet.

    COUNTRY

    PARTNER

    Argentina

    Facebook

    Afghanistan

    Sony 6

    Africa – Sub Sahara

    Econet

    Anguilla

    Digicel Play

    Australia

    Fox Sports

    Austria

    Facebook

    Bangladesh

    Sony 6

    Barbados

    PLAY GO OTT (app)

    Belgium

    Facebook

    Bermuda

    Facebook

    Bet to win (streaming)

    Perform

    Bolivia

    Facebook

    Bosnia & Herzegovina

    Facebook

    Brazil

    Facebook

    Brunei

    Facebook

    Bulgaria

    Facebook

    Canada

    ATN

    Cayman

    Cayman 27

    Chile

    Facebook

    China

    Facebook

    Costa Rica

    Facebook

    Croatia

    Facebook

    Cyprus

    Facebook

    Czech Republic

    Facebook

    Denmark

    Facebook

    Denmark

    Facebook

    Dominica

    Digicel Play

    Estonia

    Facebook

    Falkland Islands

    Facebook

    Fiji

    Facebook

    Finland

    Facebook

    France

    Facebook

    Germany

    Facebook

    Gibraltar

    Facebook

    Greece

    Facebook

    Grenada

    GBN

    Guyana

    NCN

    Hong Kong

    Facebook

    Hungary

    Facebook

    India

    Sony 6

    India

    Facebook (first 3 overs each innings)

    Indonesia

    Facebook

    Ireland

    UNILAD

    Italy

    Facebook

    Jamaica

    TVJ

    Japan

    Facebook

    Kenya

    Facebook

    Luxembourg

    Facebook

    Luxemburg

    Facebook

    Malaysia

    Facebook

    Malta

    Facebook

    Mexico

    Facebook

    Middle East

    OSN

    Montserrat

    Digicel Play

    Netherlands

    Facebook

    New Zealand

    Sky Sports

    Norway

    Facebook

    Pakistan

    Facebook

    Pakistan

    Sony 6

    Panama

    Facebook

    Paraguay

    Facebook

    Peru

    Facebook

    Philippines

    Facebook

    Portugal

    Facebook

    Romania

    Facebook

    Russia

    Facebook

    Samoa

    Facebook

    Singapore

    Facebook

    Slovenia

    Facebook

    South Africa

    Facebook

    South Korea

    Facebook

    Spain

    Facebook

    Sri Lanka

    Sony 6

    St. Kitts

    ZIZ

    St. Lucia

    HTS

    Sweden

    Facebook

    Turks & Caicos Islands

    Digicel Play

    Thailand

    Facebook

    Tonga

    Facebook

    Trinidad

    CNC-3

    Turkey

    Facebook

    United Kingdom

    UNILAD

    United Kingdom

    BT Sport

    United States of America

    Willow

    Uruguay

    Facebook

    Vanuatu

    Facebook

    Meanwhile, the Hero CPL will be broadcast in the United States by Willow TV, the primary cricket broadcaster in the US. This will be the first time that Willow have brought coverage of the Biggest Party in Sport to the US, and cricket fans across the region will be brought coverage of the 34 matches of the tournament.

    In addition to the matches live on the Willow television channel on the Internet at www.willow.tv, they will also be partner with the CPL to air four matches live on their Facebook page that will be free to access by fans in the US. These matches will take place on Friday nights throughout the tournament. The matches will be as follows:

    Trinbago Knight Riders v Guyana Amazon Warriors, Friday August 11, 9pm

    St Kitts & Nevis Patriots v Trident – Pride of Barbados, Friday August 18, 9pm

    Jamaica Tallawahs v St Lucia Stars – Friday August 25, 8pm

    Jamaica Tallawahs v Guyana Amazon Warriors, Friday September 1, 8pm

    The tournament gets underway on August 4 when the St Lucia Stars take on the Trinbago Knight Riders at the Daren Sammy National Cricket Stadium before the USA leg of Hero CPL 2017 gets underway the next day.

    Pete Russell, the Chief Operating Officer of Hero CPL said: “North America is a hugely important part of what the Hero CPL have planned and having a broadcasting partner that is so committed to bring top quality cricket coverage to viewers across the region is hugely important to us. It is great to have Willow on board with us for 2017.”

    Vijay Srinivasan, CEO of Willow said: “Willow is proud to add the Hero CPL to our line up of top tier cricket from around the world. With the matches being played in the US and in the Caribbean, the timings are perfect for US television audiences, giving fans a tremendous opportunity to watch live coverage of some of the biggest names in cricket.”

    The Hero CPL will be broadcast live by UNILAD through their Facebook channel in the UK and Ireland. This the first time a sports league have broadcast their matches through UNILAD and it is another example of the digital innovation for which the Hero CPL has become synonymous.

    All 34 matches will be live and for free in the UK and Ireland and UNILAD will also be sending a film crew to get exclusive behind the scenes footage of the tournament to bring their followers a real flavour of the Biggest Party in Sport.

    Damien O’Donohoe, CEO of the Hero CPL said: “UNILAD are one of the internet age’s great success stories are we are delighted to be associated with them.”

  • Sony SIX to air Hero Caribbean Premier League in 6 countries

    Sony SIX to air Hero Caribbean Premier League in 6 countries

    MUMBAI: Sony Pictures Networks sports entertainment channel Sony SIX has bagged the exclusive broadcasting rights to the Hero Caribbean Premier League (CPL) in six countries. The CPL will commence on 30 June and culminate on 8 August 2016 and will broadcast live on Sony SIX in the Indian sub-continent comprising of India, Bangladesh, Sri Lanka, Bhutan, Nepal and Maldives. The network has also acquired the digital rights for the tournament and will live stream the matches on Sony LIV.

    The tournament will be held across six venues in the Caribbean, and for the first time six fixtures will be played in Lauderhill, Florida, USA.  The tournament will have six teams all teams battling it out in an initial group stage format before progressing to knock out matches.

    SPN president of Distribution & Sports Business Rajesh Kaul said, “India has always been receptive to the dynamic format of T20 cricket and we are excited to broadcast the CPL for the third consecutive time. CPL showcases some of the biggest talent on the cricketing stage and promises to be a treat for the cricket fans in India. Furthermore, fans can catch the action on-the-go on our digital platform, Sony LIV.”

    CPL COO Pete Russell added, “We are delighted to continue our Broadcast partnership with Sony SIX which will enable millions of supporters of CPL across the Indian sub-continent to follow the biggest party in sport. Indian followers are huge supporters of CPL and there will no doubt be keen interest in the fortunes of players who have graced the IPL with distinction for many years; including the likes of AB de Villiers, Brendon McCullum, Shakib Al Hasan, Dale Steyn, Chris Gayle, Dwayne Bravo and Sunil Narine amongst many others. In addition, there will be further intriguing sub-plots involving the Barbados Tridents under the stewardship of Dr Vijay Mallya aiming to win back the title they last won in 2014, coming up against the Shah Rukh Khan owned Trinbago Knight Riders. It promises to be our biggest and best CPL yet and we’re delighted so many fans will be able to join us across Asia.”

    This year the participating teams include Jamaica Tallawahs, Trinbago Knight Riders, Barbados Tridents, Guyana Amazon Warriors, St Lucia Zouks and St. Kitts and Nevis Patriots.. 

    The opening match of the league will see defending champions Trinbago Knight Riders take on the St. Lucia Zouks on 30 June at 6:30 AM (IST). The weekends will allow fans to watch some of the matches on primetime hours – 9:30 PM (IST). 

    Building on the success of the recently concluded IPL, SPN is aiming at bringing the flair from the home of the current World T20 Champions, West Indies, to viewers of the Indian subcontinent through another fast-paced domestic league. 

  • Sony SIX to air Hero Caribbean Premier League in 6 countries

    Sony SIX to air Hero Caribbean Premier League in 6 countries

    MUMBAI: Sony Pictures Networks sports entertainment channel Sony SIX has bagged the exclusive broadcasting rights to the Hero Caribbean Premier League (CPL) in six countries. The CPL will commence on 30 June and culminate on 8 August 2016 and will broadcast live on Sony SIX in the Indian sub-continent comprising of India, Bangladesh, Sri Lanka, Bhutan, Nepal and Maldives. The network has also acquired the digital rights for the tournament and will live stream the matches on Sony LIV.

    The tournament will be held across six venues in the Caribbean, and for the first time six fixtures will be played in Lauderhill, Florida, USA.  The tournament will have six teams all teams battling it out in an initial group stage format before progressing to knock out matches.

    SPN president of Distribution & Sports Business Rajesh Kaul said, “India has always been receptive to the dynamic format of T20 cricket and we are excited to broadcast the CPL for the third consecutive time. CPL showcases some of the biggest talent on the cricketing stage and promises to be a treat for the cricket fans in India. Furthermore, fans can catch the action on-the-go on our digital platform, Sony LIV.”

    CPL COO Pete Russell added, “We are delighted to continue our Broadcast partnership with Sony SIX which will enable millions of supporters of CPL across the Indian sub-continent to follow the biggest party in sport. Indian followers are huge supporters of CPL and there will no doubt be keen interest in the fortunes of players who have graced the IPL with distinction for many years; including the likes of AB de Villiers, Brendon McCullum, Shakib Al Hasan, Dale Steyn, Chris Gayle, Dwayne Bravo and Sunil Narine amongst many others. In addition, there will be further intriguing sub-plots involving the Barbados Tridents under the stewardship of Dr Vijay Mallya aiming to win back the title they last won in 2014, coming up against the Shah Rukh Khan owned Trinbago Knight Riders. It promises to be our biggest and best CPL yet and we’re delighted so many fans will be able to join us across Asia.”

    This year the participating teams include Jamaica Tallawahs, Trinbago Knight Riders, Barbados Tridents, Guyana Amazon Warriors, St Lucia Zouks and St. Kitts and Nevis Patriots.. 

    The opening match of the league will see defending champions Trinbago Knight Riders take on the St. Lucia Zouks on 30 June at 6:30 AM (IST). The weekends will allow fans to watch some of the matches on primetime hours – 9:30 PM (IST). 

    Building on the success of the recently concluded IPL, SPN is aiming at bringing the flair from the home of the current World T20 Champions, West Indies, to viewers of the Indian subcontinent through another fast-paced domestic league.