ITV

Tag: Trina Saha

  • Bata India launches Pujo Glam collection

    Bata India launches Pujo Glam collection

    Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.

    The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.

    Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

    The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.

  • ITC Sunrise Spices releases special Durga Puja music video

    ITC Sunrise Spices releases special Durga Puja music video

    Mumbai: ITC Sunrise Spices, a beloved name in every Bengali household, marked the onset of Durga Puja with the grand launch of ‘Dashabhuja Ghore Ghore Durga’ music video. Sung by the incredibly talented Monali Thakur and Jeet Ganguly, the video encapsulates the spirit of Bangaliana and the magic of Durga Puja. This musical masterpiece was officially unveiled on 1 October 2023, at the Sunrise 66 Pally Puja Pandal, with renowned celebrity Trina Saha.

    The heart and soul of this captivating music video lies in its soul-stirring composition and melodious rendition. Making it an auditory experience like no other, Monali Thakur infuses life into the heartfelt lyrics, capturing the very essence of Durga Puja. Her singing evokes a profound sense of nostalgia and celebration that resonates deeply throughout Bengal.

    The music is composed by the renowned Indian composer Jeet Ganguly. Adding depth to the narrative, Bengal’s heartthrob, Abir Chatterjee, renowned for his remarkable screen presence, skilfully portrays the ethos of Durga puja celebrations in the region, while the exceptionally talented Trina Saha adds more to the visual spectacle. The video also features cameo appearances by Jeet Ganguly and Monali Thakur, further enhancing its grandeur and appeal.

    Commenting on the launch, Sunrise Spices business head Piyush Mishra said, “Durga Puja is the most celebrated festival in the east and Sunrise being synonymous with the food and culture of the state, wanted to set the tone for the grand celebration slightly differently this year through our own musical tribute. This Durga Puja special song in collaboration with renowned artists is our heartfelt and humble attempt to honour womanhood and make the festive season special for our discerning consumers. We hope this song reaches every home and make people groove to the captivating beats”.

    As the region celebrates the spirit of Durga Puja, ITC Sunrise Spices Dashabhuja Ghore Ghore Durga also encourages one and all to join in honouring the essence of womanhood – the heart and soul of every Bengali household. The music video’s enchanting melodies and captivating visuals encapsulate the magic of Durga Puja, making it a must-watch for all.

    The launch event was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished celebration. Adorned in vibrant festival colours, these dancers crafted a visual masterpiece. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity, captivating the hearts of onlookers and reminding them of Durga Puja’s unique and enchanting spirit in Bengal.