ITV

Tag: Trigunayat

  • ZMZ to revamp in January

    ZMZ to revamp in January

    MUMBAI: Don’t peek now, its changing. Zee Network’s English movie arm, Zee Movie Zone (ZMZ), has earmarked January 2005 as the month to make a powerful come back.

    Barely a month after ending a four-year-old relationship with Metro-Goldwyn-Mayer in India and rechristening itself as ZMZ, the channel is mulling a complete change in its look and perception.

    While the channel has already embarked on a dipstick study to zero down on a suitable logo and content for the channel, a new team has been set up to spruce up the packaging and the graphics.

    Taking a leaf from rivals HBO and Star Movies, ZMZ plans to acquire exclusive titles for the channel and weave innovative promotional campaigns.

    Says Zee MGM business head Ajay Trigunayat, “Although you might be able to create better perception about your channel with help of promotional push, what actually helps you tide through is superiority of content.”

    “We are currently toying with the idea of introducing the mini-series on ZMZ. We are currently looking at Bourne Identity series. But we are awaiting market feedback. Additionally we will be airing some great titles like Laws of attraction and the latest Oscar winner Monster. In fact, we are looking at kick starting the change with two volumes of Kill Bill movies,” adds Trigunayat.

    The next move will be to create festivals and movie bands to encourage appointment viewing.

    “During the airing of the Bond movies festival, we saw that our viewer base jumped from 14 per cent to 19 per cent. We are hoping to garner a similar growth from the Indian Jones festival this month,” says Trigunayat.

    When quizzed about the functioning of the channel following the buy-out of MGM by a consortium led by Sony Corp, Trgunayat offers: “We had merely 6-7 titles from the MGM group. So in essence, parting ways with MGM didn’t really affect us. In fact, many of the production houses that were initially hesitant to give us the telecast rights for their title are quite forthcoming now.”

    The move now is acquire as many unique titles to give the channel a contemporary image. The channel is currently talking to several big production houses and an independent body of American producers. In addition to that, the channel is looking at cross over movies to provide a wide content mix.

  • Ajay Trigunayat made business head of Zee’s English channels

    Ajay Trigunayat made business head of Zee’s English channels

    MUMBAI: Ajay Trigunayat, presently Zee TV vice-president corporate affairs, has been appointed as business head of the network’s English channels Zee English, Zee MGM, Trendz and MX.

    Confirming his appointment, Trigunayat told indiantelevision.com that he was currently in the process of being briefed about his new responsibilities.

    For Trigunayat, this is a return to old hunting grounds in a way, because earlier he was the business head of Zee MGM and Zee English. The difference of course is that he has two more channels to look after now — MX and Trendz TV.

    Trigunayat joined Zee TV in March 2002 as VP marketing. Following Zee’s restructuring as various strategic business units (SBU), he was designated as business head of Zee MGM and Zee English in September 2002. Then in March 2003 he was named as VP corporate affiars for the entire network.

  • Trigunayat heads marketing, Pai heads Zee MGM, English

    MUMBAI: Ashwini Pai, a longtimer at Zee, has taken over as business head of Zee English and Zee MGM from Ajay Trigunayat, who will now head marketing for the entire Zee network.
    Pai, involved with Zee English and Zee MGM from the time of the inception of the two channels, was vice president before she took over as business head just over two weeks ago. Trigunayat on the other hand, took charge of the two channels in August 2002 with a brief to exploit the programming strength and potential of the two channels.
    Pai, who has been with Zee for the last nine years, chiefly involved in programming, has now been entrusted with the two channels, both of which have been recently revamped. A new look Zee MGM has been in place for the last few months and new shows are being brought into Zee English to bolster its programming.
    Speaking to indiantelevsion,com, Trigunayat, who has taken over as vice president of Zee network, said he would now be looking after network marketing initiatives and broad marketing strategy, while the day to day marketing would be handled by the brand teams. Trigunayat has earlier worked with Zee director, marketing Partha Sinha, but the post of VP marketing has been lying vacant since Sinha quit eight months ago and Zee went in for some vertical restructuring. Trigunayat will be reporting directly to the chairman.