Tag: tribute

  • Zomato honours Indian hockey goalkeeper PR Sreejesh

    Zomato honours Indian hockey goalkeeper PR Sreejesh

    Mumbai: As the legendary Indian hockey goalkeeper Sreejesh bids farewell to an illustrious 18-year career, Zomato, India’s food ordering & delivery platform has commemorated his remarkable journey with a special tribute. In Sreejesh’s hometown of Kochi, Zomato has painted a stunning mural that captures moments from his career.

    The mural prominently features Sreejesh biting into his bronze medal from the Paris 2024 Games — a powerful symbol of his hard-earned success and the pride he has brought to the nation. The illustration is accompanied by the caption “Some bites mean more,” cleverly intertwining the significance of his athletic achievements with Zomato’s core message.

    The tribute doesn’t end with a mural but also a print ad in Kochi and a social media collaboration with PR Sreejesh which delivers the same message.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zomato (@zomato)

     

  • Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Gypsy Moth launches Flying Machine’s ‘Muhammad Ali Collection’ campaign

    Mumbai: Gypsy Moth, the innovative force in fashion and lifestyle, has soared to new heights with the launch of Flying Machine’s iconic Muhammad Ali collection. This groundbreaking campaign not only pays homage to the legendary boxer but marks a pivotal moment in Flying Machine’s narrative.

    With just two weeks of intense pre-production, Gypsy Moth orchestrated a concept that defied conventions, aiming to catapult the Muhammad Ali collection into the spotlight. The primary objective behind this content campaign was to launch the officially licensed merchandise with a concept that broke through the clutter of conventional fashion launches. Specifically, the campaign aimed to generate awareness of Flying Machine’s capsule collection targeting all the boxing enthusiasts, the fashion-forward crowd, and every Flying Machine loyalist.

    The campaign unfolded as a mesmerizing fashion spectacle, immersing viewers in the captivating world of Muhammad Ali. Multiple backdrops, each symbolising crucial milestones in Ali’s illustrious life,  provided the perfect canvas for showcasing the collection dedicated to the GOAT (Greatest of All Time)  of boxing. Utilizing creative transitions and animations, Gypsy Moth brought a vibrant aesthetic to the forefront, keeping the focus firmly on the wardrobe. Models moved strategically amidst dynamic camera angles, seamlessly transitioning between backdrops, and presenting the collection in its entirety.

    At its core, the campaign aimed to convey the essence of Flying Machine’s new capsule collection. Through a fusion of captivating visuals and immersive storytelling, the campaign resonated with audiences, positioning Flying Machine as a brand synonymous with style, innovation, and timeless allure.  

    A staggering 40 pieces of content were generated for the campaign, ranging from campaign videos and down edits to campaign images, each meticulously crafted to capture the essence of the legendary collection. These assets were strategically deployed across various digital platforms and in-store displays, ensuring widespread visibility and engagement throughout the campaign period, which spanned from 6 September to 27 October.  

    Gypsy Moth founder Priyanka Chugh added, “The journey was not without its challenges, including navigating creative feedback and harnessing a variety of technologies—from video and illustration to animation and AI—but the team’s unwavering dedication and ingenuity prevailed, resulting in an outcome that surpassed expectations”.

    As the Muhammad Ali collection takes flight, propelled by the creative synergy between Gypsy Moth and Flying Machine, a new chapter in fashion history is written—one that celebrates the legacy of a legend while ushering in a fresh era of style and sophistication.

  • Anant Rangaswami: A friend for life

    Anant Rangaswami: A friend for life

    Mumbai: It’s indeed a sad day when a dear friend passes. Friends aren’t easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them into my space. They’re not easy to come by. 

    So, when one loses a friend, it’s like losing something really special. Words can never do justice to that kind of close connection or convey one’s feelings of grief sufficiently well but I must attempt to do so anyway. Anant entered my life many moons ago and I’m delighted that he did so. We started as colleagues at Star and unwittingly evolved into friends, for life. That day was so far back, almost three decades ago, that I can barely remember but I do recall that we had some fun times along the way. Anant was a great storyteller and was able to get people on his side as a result without offending anyone. He was innovative to the core and occasionally, ( read frequently ) broke boundaries in his quest for securing his relationships. He once turned up at my office with a great big cardboard box ( the size of a box that could carry a washing machine or a dishwasher ) full of airline tickets which he collected from a client of his instead of an outstanding payment for an on-air sponsorship of a cricket event worth a lot of money, even in those halcyon days. This was after Anant was being put under pressure to get his ‘collections’ under control. As an aside, the airline in question went bust shortly after and all we had to show for it was a boxful of airline tickets, which had neither value to man nor beast. I remember telling him that he should have at least got us an aircraft in lieu. His response was classic Anant- ‘well I could stick them with a few more sponsorships in that case,’ he said!

    I never once saw him lose his cool even after he was made to knock back spurious quantities of what we called ‘liquid refreshment’. I remember one evening when a group of us were out celebrating a milestone achievement (in those days we would celebrate everything as everything was a milestone ) and young Anant, like the rest of us, had a few too many and we were all getting ‘tired and emotional’. The club we were at was closing, in the early hours, well after closing time of course. Anant was sitting by himself (or he could have been sleeping ) by the exit door. Someone put him in the back of our car and drove him to the hotel he was staying at but as he couldn’t get out himself, he was carried into the hotel. The hotel manager came running out and refused to accept Anant in that state. Anant was made to sit out the night at the reception but bless him – he made it to his red-eye flight the next morning to Chennai and he was back at his office at the start of the day. That’s what made Anant special. He was dedicated to his work and was a great team player. He worked hard and played harder.

     

    He was a charmer during work hours and also after work. He was one of those chaps that could talk the hind legs of a donkey if he was convinced about something whilst also being able to be as stubborn as a mule if he didn’t want to do something. Even though there were times when I came close, I never pulled rank on him except, when at times, he simply never claimed his out of pocket expenses – something I could never understand. I would tell him that either he was being paid so much money that he was happy to fund his employer or that he was simply too lazy to attend to his finances. I’m afraid it was always the latter. 

    Many years later, Anant convinced me to write a book and had it not been for him I would never have done so. We argued incessantly about several aspects of it and to be fair I changed so much of what I had originally written thanks to his point of view. He persevered diligently and would remind and nudge me to get it done until I did. Over the years I thought of Anant as a confidant, a family member and a true friend. He was indeed a great ally and in my troubled times, he was the first one to stick his neck out and rally people in my support. He never stopped doing so. I am deeply touched by his actions and sentiments. He never needed to do that. He did that purely out of the goodness of his heart and never once did he ever expect anything in return. He owed me nothing but I owe him a lot. 

    Anant, I will miss you.

  • Star TV network pays tribute to distribution affiliates on World TV Day

    Star TV network pays tribute to distribution affiliates on World TV Day

    Mumbai: Star TV network has launched a campaign on World TV Day exemplifying the role played by the country’s DTH and cable operators in enhancing the consumer’s TV viewing experience. The campaign called #StarKaNaman portrays distribution affiliates as the consumer’s extended family and it will be aired on Star India network channels on 19-21 November in seven languages.

    The brand film showcases the value that the DTH and cable fraternity adds through their deep-rooted understanding of the consumer. It opens with a customer entering an operator’s office to purchase a yearlong TV subscription for his family as he would be away for a whole year. The customer is totally surprised and touched by the operator’s understanding of what his entire family watches and the reassurance the operator provides to not worry about the TV channel package recharge when he is away.

    https://www.facebook.com/StarTVNetworkIndia/videos/857706938240176/

    “We at the Star India network are grateful to our DTH and cable affiliates whose special bond with the consumers, much like an extended family, has elevated the TV viewing experience for millions of homes and also helped us connect better with them through our content,” said Star and Disney India president – TV distribution for India and international Gurjeev Singh Kapoor. “#StarKaNaman is our gesture to appreciate and celebrate this spirit that makes television the go-to platform for family entertainment in India.”

  • Wiz Khalifa’s tribute song to Paul Walker in ‘Furious 7’ goes viral

    Wiz Khalifa’s tribute song to Paul Walker in ‘Furious 7’ goes viral

    MUMBAI: After garnering an astounding response at the box office in its opening week, the action thriller Fast & Furious 7 also saw a glowing tribute to late actor Paul Walker paid through a song See You Again.

     

    The heart touching track featured in the movie, which was launched under the Sony Music label, ranks number one on iTunes and has also become the most downloaded track in its genre. The track by Wiz Khalifa featuring Charlie Puth is produced by Brian Tyler for the film.

     

    Sony Music India head of international music Arjun Sankalia said, “Not only are we were excited about the success of the movie Fast & Furious 7 but also for the title track See You Again, which is featured in the movie in memory of Paul Walker. The song is setting records across different platforms in India. As we speak, it’s no. 1 on iTunes, the most streamed and downloaded song in the English genre and also the most Shazamed song in the country. A perfect tribute to Paul Walker, the fans couldn’t have asked for more.”

     

  • Star Movies pays a tribute with Absolute Bond

    Star Movies pays a tribute with Absolute Bond

    THIS NOVEMBER… EXPECT HOLLYWOOD’S BEST… EVERY NIGHT!!!

    This November, Star Movies has the ultimate treat for its viewers every single day of the month! Take a trip down memory lane with the best classics, Hollywood has ever produced and watch the exclusive premieres of the latest award-winning blockbusters with the biggest stars! Brace yourself to be thrilled by the spy who has the license to kill all through the month, as Star Movies pays a tribute with Absolute Bond!

     

    Star Movies will showcase all the Bond films from Monday to Thursday all through the month! Watch Sean Connery, Roger Moore, Timothy Dalton, Pierce Brosnan, George Lazenby… all the Bonds, all the action, all bond films such as Gold Finger, Thunderball, You Only Live Twice, On Her Majesty’s Secret Service, Diamonds are Forever, Live and Let Die, The Man With The Golden Gun, The Spy Who Loved Me, Moonraker, For Your Eyes Only, Octopussy, A View To Kill, The Living Daylights, License to Kill, Golden Eye, Tomorrow Never Dies, The World Is Not Enough, Die Another Day and be a part of the non-stop bond mania!

     

    And if that’s not all … catch an exclusive sneak peek into the soon-to-release Bond movie, Casino Royale the 21st film of the James Bond franchise on Opening Night!!! The movie introduces Daniel Craig (Munich) as Bond, making him the sixth actor to play the legendary secret agent. Casino Royale is based on Ian Fleming’s book of the same name, the first one of the popular 007 series, and gives audiences a glimpse of the man before he holds his license to kill.

     

    The superstars come out every Friday night on Star Movies with box-office behemoths into your living room for the first time in India!!! Every Friday night this month, Star Movies premieres the latest Hollywood blockbusters with superstars Orlando Bloom, Liam Neeson, Brad Pitt, Angelina Jolie and Vince Vaughn. Tune in to see Hollywood’s best and brightest on Eurotrip, Kingdom of Heaven, Shattered Glass and Mr. And Mrs Smith, every Friday night, this November.

     

    So get ready for this special treat as Star Movies presents Hollywood’s best on your television sets, this November!

    About Star
    STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com