NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.
Tag: Tribal Fusion
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SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India
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Tribal Fusion introduces Sidekick and Pushdown
MUMBAI: Global display advertising provider Tribal Fusion has launched two new units — Pushdown and Sidekick — to deliver high-impact, user-initiated campaigns to advertisers‘ target audiences at scale. Tribal Fusion, a global display advertising provider, is owned by Exponential Interactive.
Sidekick and Pushdown both aim to deliver high-impact campaigns and user-initiated brand engagement in online campaigns through mini-website experiences that open up when a user clicks or rolls over the basic ad. Once initiated, the units move the page content either to the side or down to reveal a much-expanded ad in which advertisers can add product information, video content and social sharing features. On closing, the unit collapses and page content moves back to its normal place. This allows advertisers to combine the benefits of advanced online audience targeting with highly engaging ad formats.
Tribal Fusion‘s versions of the units run in display banner sizes, enabling them to be offered by many more web publishers. Also, the company has direct relationships with web publishers, which, combined with its technical integration with their web pages, enables the company to deliver new formats at greater scale.
The greater reach enables advertisers to combine the benefits of new, high-impact formats like Sidekick and Pushdown with the scale needed to use advanced online audience targeting techniques.
Exponential senior director global data and targeting Doug Conely said, “Innovating these new forms of ad units has meant that the scale available to advertisers wanting to use them reaches a whole new level. Because an advertiser can leverage our advanced audience targeting capabilities, they will be able to reach their most valuable prospects with these new highly impactful and engaging campaigns.”
The new units have also been designed to provide a consistent and recognisable end-user experience. Both include similar animation features in the basic ad that invites the user to interact. Consumers that have engaged with one of the units before will recognize the same invitation in future campaigns.
Tribal Fusion executive director ad solutions Ittai Shiu said, “Our versions of Sidekick and Pushdown take the best of the Rising Stars initiative and evolve them to grow the scale at which they can be delivered and establish consistency in the user experience that drives consumer acceptance and engagement rates.”