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Tag: Tribal DDB

  • Times Group appoints Tribal DDB India as its digital AOR

    MUMBAI: The Times of India Group has named Mudra’s specialist interactive unit – Tribal DDB India as its digital agency of record for Timesjobs.com and Timesmatri.com.

    The agency will be handling the media planning, buying and creative duties in the internet space for both the portals.

     

    The Times of India Group director R Sundar said, “Through Timesjobs.com and Timesmatri.com, we are in the process of redefining the manner in which recruitment and matchmaking take place in the online environment. We have a vision for the future for both these portals, which we hope to share with Tribal DDB India and to leverage their expertise in making this vision into a reality.”

     
     
    Times Group vice president Rajeev Gaur said, “Both our brands- Timesjobs.com and Timesmatri.com are growing at an extremely fast pace and require careful nurturing, especially as far as their online communication is concerned. We have chosen Tribal DDB India for this purpose, based on their understanding of the medium, operational mechanism as well as passion to the medium, which we are sure, they will imbibe to both these properties.”

     
    Tribal DDB India country head CVS Sharma said, “Our pitch for the account was based on an innovative ROI based media and creative strategy, that was felt to be in line with the requirements of both the brands. In our communication for the brands, we will be drawing on our expertise in the digital space to chalk out a winning strategy for the brands.”

    Tribal DDB India national sales director Rammohan Sundaram said, “We would soon be introducing a couple of breakthrough ideas, which have never been deployed in India in our campaigns for the brands, which would enable top of mind recall for our target audience in the digital space.”

  • Tribal DDB India launches two media tools

    MUMBAI: Mudra’s specialist interactive unit Tribal DDB India has launched two innovative media tools. The tools, Maximised Online Reach Index (MAORI) and Instant Click Analyzer (INCA), will not only help in better campaign reporting analytics, but also in maximising reach potential for internet based campaigns.
    Mudra Marketing Services chief executive officer R Lakshminarayanan said, “Tribal DDB India has really made a breakthrough by developing an innovative product. These new tools will not only instill confidence in the clients for the growing medium, but also develop a new approach to monitor content on the web. By combining online marketing support and monitoring the impact, we hope to give the end users a very positive experience.”

     
     
    Tribal DDB India country head C V S Sharma said, “The idea stemmed from the need of first time advertisers on the Internet to have a better understanding of campaign deliverables and ROI possibilities. Our media cell did some path breaking research and using the power of technology and huge data of learning’s that we have had from our past campaigns came out with the tools MAORI and INCA.”

    Tribal DDB India media director Sandeep Hejmadi said, “We are focused on delivering better impact for our clients for their online campaigns. These tools will not only help us do that but also will help our clients appreciate the medium better.”

    Maximised Online Reach Index (MAORI) gives an idea to a client as to how Internet is a critical part of the media mix. It arrives at the Online Reach Index through the input of three key parameters geography, age and budget. Based on the target group, it gives a media plan containing sites surfed by that TG and their usage pattern online. The plan is a blend of high response ad units (based on learning’s from historical data) and sites, which help to increase, reach within the specific TG.
    Instant Click Analyzers (INCA) generates real time click updation. For some sites ROI measurement is basis clicks v/s impressions delivered; hence the impression v/s click tracking becomes paramount.

    However places where ROI is measured purely on clicks (where space is contracted and not impressions), Tribal DDB India’s second tool INCA’s advantages kick in with instant results. It provides simplified reports, where the client at a glance can summarise his campaign status.