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Tag: TRESemme

  • Rural India, local disruptors, small packs drive FMCG growth: Worldpanel

    Rural India, local disruptors, small packs drive FMCG growth: Worldpanel

    MUMBAI: Once a luxury, now a lifestyle. Premiumisation in India is no longer the preserve of posh metros and plush wallets, it’s trickling down to rural towns, reshaping FMCG, and even spilling over into housing, cars and gadgets.

    That’s the big takeaway from Worldpanel India’s latest report, which reveals that premium brands now account for 15 per cent of FMCG volumes across everyday categories like detergents, soaps, toothpaste, tea, biscuits and skincare. And while the trend slowed briefly in 2024, the long-term trajectory is clear: India wants more “premium” and it wants it on its own terms.

    Once seen as laggards in this space, rural households are now powering premium growth. Their share of super-premium volumes has jumped from 30 per cent in 2021 to 42 per cent in 2025, and affordable premium products now see over half their demand from villages.

    It isn’t just multinational giants raking it in. Homegrown disruptors like Burhani liquid dishwash in Madhya Pradesh, AVT gold cup tea in Tamil Nadu, and Meera shikakai shampoo in Karnataka and Odisha are winning hearts by marrying premium positioning with natural, health-focused credentials.

    Bite-sized formats like Sensodyne (75g), Nabati wafers (30g), and Tresemme sachets (6ml) are driving trials without denting the “premium” aura. Even super-premium players like Dove, Malkist and Taj Mahal tea are cashing in with affordable packs.

    It’s not just soaps and snacks. Luxury housing sales (Rs 3 crore plus homes) surged 80 per cent in 2024, premium smartphones grew 8 per cent YoY in Q2 2025, and luxury car sales crossed 50,000 units for the first time. Clearly, India’s “premium” shift is rewriting aspiration itself.

    “Premiumisation in India is no longer restricted to metros or high-income households,” said Worldpanel by Numerator, managing director – South Asia, K. Ramakrishnan. “Rural consumers are becoming aspirational, disruptors are redefining premium, and affluent households are reprioritising spends. For brands, this is both a challenge and a golden opportunity.”

  • Expect the unexpected: COLORS’ ‘BIGG BOSS’ puts Dil, Dimaag aur Dum to the test

    Expect the unexpected: COLORS’ ‘BIGG BOSS’ puts Dil, Dimaag aur Dum to the test

    Mumbai:  The entertainment extravaganza of the television world is back as COLORS is all set to kickstart its newest edition of the cult reality show – BIGG BOSS. Over the years, the show has gripped the millions of viewers of the nation, becoming a household name and an annual entertainment ritual. Having shattered viewership records, the last season of the show reigned over television, dominated social media conversations, and immortalized some of its best moments in public memory. This year, the show makes a historic move with its new edition capturing the Dil, Dimaag aur Dum of the master of the house.  Until now viewers have seen ‘BIGG BOSS’ serving justice in the right way and treating all the contestants equally but this time he will have his set of favourites. The master of the house will align with those who play with their hearts, nurture, and mentor those who engage in strategic mind games and celebrate the courageous ones. Amid all the novelty of this season, one aspect of the show remains constant with the megastar Salman Khan reprising his role as the host, who raises the right questions and drops reality checks on Weekend Ka Vaar. Produced by Endemol Shine India (part of the Banijay Group), ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé, and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance, and Hygiene Partner Harpic will premiere on October 15, at 9.00 pm and thereafter air every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

    “BIGG BOSS is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that BIGG BOSS has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands.” Viacom18 president –  general entertainment Alok Jain commented. He further added, “This year we will be disrupting the format of the show by having BIGG BOSS play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, BIGG BOSS, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem. BIGG BOSS truly is the biggest festival release of the year – a sentiment shared by our viewers and advertisers alike.”

    Among a volley of never-seen-before elements in the upcoming edition, Khan will be showing the audience around the most coveted house in the country in its premiere episode. For the very first time, the BIGG BOSS house will feature a unique area known as the ‘Archive Room’. This room will serve as a comprehensive library, housing footage from every episode of the current season. Handpicked contestants will have the privilege of accessing this treasure trove of footage, allowing them to gain valuable insights into their fellow housemates’ interactions and specific events that have occurred throughout the season. That’s not all, the premiere episode has something in store for all the Salman Khan fans as they will get to witness their favourite host performing on his chartbusters. Apart from this, on the premiere episode BIGG BOSS will not only contextualise the mantras of the season but also incite curiosity about how this season will be a distinctive one. Jaaniye iss baar game kaise nahi hoga sabke liye same to same…

    Talking about the show, Khan said, “I have a long-standing association with Bigg Boss, and I’ve witnessed that each edition brings novelty and sets the bar of entertainment higher. In this season, the mantras of Dil, Dimaag aur Dum have laid out three paths for the contestants and it will be an exciting watch to see their journey unfold. I’m looking forward to hosting this one-of-a-kind edition as the contestants take on this interesting challenge of teaming up with the Boss himself.”

    Post the phenomenal success of BIGG BOSS OTT, JioCinema is back with an array of offerings for the upcoming season of BIGG BOSS on television, ensuring a captivating experience with exclusive content access for free with its 24-hour LIVE channel. For the first time, the audience will get an opportunity to choose from two multi-cam LIVE feeds and select the cameras they want to watch from, apart from the main live feed. The platform will also enhance interactivity with some exciting watch-and-win programs such as Jeeto Dhan Dhana Dhan, which will give users an opportunity to win exciting prizes every hour by watching the 24-Hour LIVE Channel. Bringing a truly second-screen experience, COLORS TV viewers can watch & take part in the Daily BIGG BOSS quiz by answering a simple question on the JioCinema app.

    JioCinema takes the experience of content interactivity a notch higher with the launch of BIGG BOSS Fantasy League, along with the popular Hype Chat & Janta Ka Vichaar. And that’s not all! Interesting content segments such as BIGG BOSS Hits, Bigg News, Unseen Undekha, Bigg Quicks and Live Shorts will up the   entertainment quotient on the platform. Popular talk show Bigg Buzz will make a grand comeback with the favourite host Krushna Abhishek and his family interacting with some of the popular past and evicted contestants.

    Commenting on the association, Hyundai Motor India Ltd CEO Tarun Garg, “We are thrilled to announce our partnership with Bigg Boss, India’s iconic reality television show. Much like Hyundai, Bigg Boss embodies innovation, entertainment, and community. Hyundai, elevating trust, now prioritises safety with the introduction of 6 airbags as a standard across all models and variants- paralleling the strategies in the Bigg Boss house where every week contestants strive to be safe from nominations and evictions. This collaboration with Hyundai and Bigg Boss signifies our commitment to engage with the young audience nationwide, offering memorable experiences and moments of joy. We anticipate a triumphant alliance that will inject excitement and intrigue into Bigg Boss’s new season. Together, we embark on a journey into a realm of adventure, surprises, and unforgettable moments. Brace yourself for the fusion of Hyundai’s excellence and Bigg Boss’s drama – a match crafted in the entertainment heaven.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We at Banijay Asia and Endemol Shine India take great pride in the splendid legacy of Bigg Boss. We are thrilled about the launch of its new season, which promises to capture emotions, chemistry, mind games, heartwarming moments, and drama. In an unprecedented move, Bigg Boss will now step into the game and team up with the contestants, who are free to choose the approach of Dil, Dimaag aur Dum. With the enigmatic Dabangg host Salman Khan at the helm, the master of the house showcasing three different avatars and a dynamic lineup of contestants, the stage is set for television entertainment to reach new heights.”

    To establish the theme and the mantras of this game-changing season, the channel has crafted an all-encompassing digital campaign. For the first time in the history of the show, viewers will get a virtual tour of the most unconventional house on television over social media along with its launch, leaving them to speculate the fate of this season. Building the anticipation further, the show will introduce the contestants on social media through a tarot card reader and spark intrigue about their personalities and the approach they pick for their journey in the edition. The iconic moments of the show are reigning over social media as CGI ads present glimpses of its marvellous legacy and underline the mantras of Dil, Dimaag aur Dum. Scaling up its engagement quotient, COLORS Instagram handle is disseminating social media posts along the lines of #BlastFromThePast to evoke nostalgia and generate buzz around Dil, Dimaag aur Dum.  On the launch day, to celebrate the charismatic host of the show, Salman Khan, a sneak peek of its digitally themed shoot will be released, and viewers will be engaged through live updates. As the excitement builds on the social media platforms and the countdown begins, get ready to embark on this extraordinary journey!    

    Get ready to watch ‘BIGG BOSS’ ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé , and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance and Hygiene Partner Harpic premiering on the 15th October 2023 and airing thereafter every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

  • Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Colors Marathi to launch ‘Bigg Boss Marathi’ S3 on 19 Sept

    Mumbai: Colors Marathi will air the third season of “Bigg Boss Marathi” starting from 19 September. The show will have a four-hour launch episode starting from 7 p.m and will be subsequently aired every Monday to Sunday at 9:30 p.m.

    Produced by Endemol Shine India, Viacom18 has roped in Brooke Bond Red Label as ‘presenting sponsor’ and TRESemme, A23 and Haier as ‘special partners’ for this edition of the show.

    “Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot,” said Viacom18 business head of regional entertainment (Kannada and Marathi) Ravish Kumar. “The show provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board.”

    Actor-director-producer Mahesh Manjrekar returns as the show host alongside 15 new celebrity housemates, who will be quarantined in the ‘Bigg Boss’ house for 100 days. “As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you,” remarked Manjrekar.

    There are more than 60 cameras in the house that are accessible to Voot users giving digital audiences 24*7 live access. These audiences can not only vote for their favourite contestants but also ask them questions, send them messages and share their views on what’s going on via digital innovations introduced on the OTT platform.

    “From a format perspective, we have tried to make this season different, innovative and made sure that we have the right kind of contestants and housemates. The audience will also get to see Marathi flavour be it in the tasks or routine,” said Colors Marathi business head Aniket Joshi.

    “Our overall approach with Bigg Boss Marathi season three is to celebrate the Marathipan by displaying the various cultural nuances of Maharashtra,” said Colors Marathi head of programming Viraj Raje. “Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show,” he added.

    “We at Endemol Shine India have gone the extra mile to ensure that the housemates are kept on their toes throughout this new season,” said Endemol Shine India CEO Abhishek Rege.