MUMBAI: Fashion just got toasted and in the best way possible. Tata Group’s Trent Ltd. has launched Burnt Toast, a youth-first fashion label that’s less about fitting in and more about standing out. With its edgy name and vibrant catalogue of apparel, footwear, and accessories, the brand is baking in affordability, creativity, and a dash of rebellion for India’s digital-first generation.
After making its debut with stores in Bangalore, Thane, and Surat, Burnt Toast is now setting its sights on expanding across more Indian cities. Designed for creators, trendsetters, and the scroll-happy youth, the brand is positioning itself as a community as much as a fashion line, a place where self-expression isn’t optional, it’s the whole point.
The collection serves up a buffet of playful silhouettes, bold prints, and statement pieces that could just as easily double as wearable art. Whether it’s vibrant tees that pop on Instagram grids or footwear that walks the fine line between comfort and cool, the aesthetic is deliberately unafraid.
“Burnt Toast is more than just a fashion brand; it is a dynamic lifestyle and a vibrant community crafted to empower India’s expressive youth,” said Trent Ltd managing director P. Venkatesalu. He added that the goal is to make global fashion accessible while fuelling individuality and shared identity.
With Gen Z and millennials driving India’s fashion market, estimated at over 100 billion dollars, Trent’s youth-focused pivot is as strategic as it is stylish. Burnt Toast joins Trent’s existing retail portfolio which includes Westside and Zudio but carves a niche aimed at energy, confidence, and individuality.
For a generation allergic to cookie-cutter clothing, Burnt Toast is serving something hotter, crunchier, and unapologetically fresh.

