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MUMBAI: Kantar’s inaugural India in Search report has revealed a comprehensive transformation in Indian consumer behaviour, painting a portrait of a nation rapidly evolving in its...
Mumbai: Women’s fashion around the world is witnessing a significant evolution, spurred by a blend of innovation, sustainability, and customer-centricity. KAZO, a leading women’s fashion brand...
Mumbai: Revolutionizing healthcare, Purna Gummies, a prominent nutraceutical company based in India, is making wellness irresistibly delightful. Their adorable bear-shaped gummies are not just a treat...
Mumbai: If you reflect ten to twelve years, affiliate marketing was a reliable method of reaching your target audience on the internet. Traditionally, affiliate publishers and...
Mumbai: The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way...
Mumbai: The OTT ecosystem in India has been evolving by leaps and bounds in recent times with amazing and diverse content being churned out on the...
Mumbai: With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has...
Los Angeles: As the credits roll on 2021 and the curtain prepares to rise on 2022, we’ve put together a few previews of entertainment trends to...
Mumbai: Technology is fast infesting all of the world’s processes in today’s day and age. Digitisation has become the norm of the day and is fast-changing...
New Delhi: DDB Mudra Group has unveiled Point of New, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour brought on...
When is the last time you followed a full show on TV? With the advent of digital streaming platforms, it’s something that is hard to recall...
MUMBAI: Want to get a handle on what kind of traction that India’s answer to Amazon and Netflix – Hotstar from Star India – is getting?...
The Indian M&E industry is growing at 15 per cent CAGR and is expected to double in size over the next five years. Almost all the sub-segments...
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BENGALURU: Indian mobile devices company Spice Mobility Limited (Spice -formerly S Mobility Limited) spent 89.9 per cent more towards branding expenses in the year ended 30...
The world’s biggest media conglomerate, which shapes the advertising and marketing of brands globally, has good news for marketing companies even though some nations are going...
MUMBAI: The 13th edition of Mipcom Junior, which takes place from 15–16 October 2005 at Cannes will offer an international window for youth programming. Not surprisingly,...
MUMBAI: This is a piece of news that should make Indian animation companies sit and take note. Latest research from the organisation Research & Markets states...
