Tag: Treize Communications

Ad Tech Today is back with its second edition of EMERGE

MUMBAI: Ad Tech Today is back with its second edition of EMERGE. After the grand success in Mumbai last year, EMERGE 2025 is all set to take place on 07 August at Welcomhotel by ITC Hotels, Delhi (Gurugram).Gurugram will play host to one of India’s most refreshing marketing events — EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

Presented by Adtech Today, EMERGE 2025 is where leaders from agencies, brands, and platforms come together to decode what’s really driving growth today. With Kargo as Premium AdTech Partner, Trackier as Managing Partner, Annimmoov as Creative Partner, Wingreens as Gifting Partner, and Treize Communications as PR Partner, the event promises ideas worth spotlighting and conversations worth joining.

The day-long event will feature bold panel discussions, each curated around future-ready themes. A session on Short-form Content & Commerce will be there on short-form content’s growing influence. Niti Kumar (Starcom) will moderate a conversation featuring Nikita Malhotra (Woodland), Naresh Gupta (Bang in the Middle), Nisha Khatri (Libas), Sindhu Biswal (Buzzlab), Megha Marwah (White Rivers Media), and Neha Kant (Clovia) diving into how creators, commerce, and content converge.

The panel “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants” will be moderated by Mimi Deb (Madison Media Plus). Panelists include Sajit Gopal (Domino’s), Sini Magon (Grapes), Sumon Chakrabarti (Buffalo Soldiers), Sonal Shrivastav (Kenstar), Tufayl Merchant (Howl), and Vishnu Sharma (Efficiency Worldwide) decoding how independent agencies and new-age marketers are collaborating and competing at scale.

Another session will be on The Future of Performance Marketing, which will be moderated by Kumar Awanish (Cheil India). This panel will explore the evolving dynamics of performance-driven marketing. Panelists include Chirag Jagwani (Fixderma), Shweta Srivastava (Dr. Reddy’s), Dr. Ashish Bajaj (Narayana Health), Sachin Vashishtha (Paisabazaar), Vikram Singh (ITC Hotels), and Rahul Pant (Trackier) offering practical and strategic insights for marketers.

The panel “Unfiltered: What It Really Takes to Run an Independent Agency Today” brings together honest perspectives from both agency and brand leaders. Moderated by Dr. Kushal Sanghvi, the session features Nasheet Shadani(Nash8), Anadi Sah (Tgthr.), Pratik Lalwani (CrayWings), Shubh Bajaj (Lyxel & Flamingo) and Manas Gulati (ARM Worldwide), who share raw insights into the indie agency journey.

EMERGE 2025 will also throw Spotlight on Visionaries with a new segment called The Founder’s Spotlight, that will recognize bold, rising entrepreneurs from across marketing and media. Adding depth to this showcase is a review panel of seasoned leaders Ishank Joshi (Mobavenue), and Gandharv Sachdev (Hybrid) and Karanbir Bhatia (Yugo Capital) who will share their perspectives on leadership, innovation, and the future of independent growth.

Keynotes That Cut Through

In a hard-hitting keynote, Nabajit Nath, Sales Director – India at Kargo, will address “Ad Fraud 2.0: The Growing Threat of MFA in India”. Also on stage, Srikanth Rayaprolu ,CEO of Adtech Today will deliver a forward-looking keynote: “Eastward Bound: Strategic Expansion for Independent Agencies in ME & SEA.”

An integral part of the event, The EMERGE Awards will look to honor excellence across independent agencies, publishers, and tech platforms. With categories spanning display, video, influencer, and data-led campaigns, these awards are curated to spotlight outstanding digital work.

Chaired by Dr. Kushal Sanghvi and K.V. Sridhar (Pops), with select editorial oversight, the awards ensure that credibility, creativity, and impact stay at the heart of every recognition.

August 4, 2025
Ayushakti partners with Treize Communications for their PR

Mumbai: Ayushakti, an ayurvedic health centre around the world has partnered with Treize Communications, a 9-year-old communication consultancy and public relations firm, founded by Sonam Shah, for their PR and communications.

As part of the mandate, Treize Communications will be handling the offline and online PR for Ayushakti and their co-founder Smita Naram, who is a well-accomplished Ayurvedic physician, pharmaceutical herbalist, and nutritionist. The agency will be responsible for getting her featured in a timely and strategic manner in new-age media outlets, thus enhancing and escalating the overall brand recall.

Ayushakti is a well-established Ayurveda company which was co-founded by Ayurveda expert Dr Smita Pankaj Naram in 1987. They have played an integral role in creating awareness of Ayurveda across the globe including Asia, the U.S.A., Australia, New Zealand, Europe, and the UK.

Speaking on the association, Ayushakti co-founder Smita Naram said, “In today’s time, having a strong media presence is very important. Digital medium has grown a lot, and it helps us in helping people to know about Ayurvedic tips easily. Having the right presence on digital and print is essential.”

“PR is a key tool for any consumer-facing brand, as it adds a lot of value and benefits. We have worked with Sonam and her team in the past and are excited to partner once again for our long-term vision.”

Speaking on the association with Ayushakti, Treize Communications founder and CEO Sonam Shah said, “We are grateful to Dr Smita and the team at Ayushakti, for believing in us and keeping faith in our work. It’s always a pleasure to work with them and we look forward to our association.”

October 10, 2024
Ad Tech Today announces EMERGE 2024

Mumbai: AdTech Today presents EMERGE 2024 – the rise of independent agencies, a one-of-a-kind event designed to recognise and celebrate the innovative spirit of independent agencies within the advertising and marketing landscape on 12 September 2024, at Radisson Blu, Mumbai. This event aims to highlight these agencies’ exceptional contributions while exploring the industry’s future.

The event will feature thought-provoking panel discussions, networking opportunities, and the prestigious EMERGE Awards, where outstanding agencies will be recognized for their achievements.

The event is supported by prominent partners: PR partner: Treize Communications, knowledge partner: MRSI (Market Research Society of India), support partner: Explurger and session partner: Blis.

The panels will be moderated by a distinguished group of industry leaders like India Channel Factory MD Chirag Bhatia, Publicis Groupe CEO – digital technology business Amaresh Godbole and EY partner, marketing advisory services Amiya Swarup ensuring that the conversations and evaluations are both insightful and balanced. Following the panels, the EMERGE Awards will honor the achievements of independent agencies. The awards ceremony will also feature the special felicitation of two iconic figures in advertising: The Advertising Club COO Bipin Pandit and BBDO India chairman Josy Paul.

With major independent agencies like White Rivers Media, DVIO Digital, Enormous, Gozoop, Howl, Eggfirst Advertising, and Infectious Advertising to name a few participating, EMERGE 2024 offers B2B professionals the opportunity to connect with thought leaders, gain insights into industry trends, and celebrate the best of independent talent.

September 12, 2024
Treize Communications to handle PR and Communication mandate of Socxo

MUMBAI: Treize Communications, a Mumbai-based 4-year-old communication consultancy and public relations firm, founded by Sonam Shah wins the mandate for online and offline PR for Socxo.

Socxo is a brand advocacy marketing platform, based in Singapore and having offices in Illinois and Bangalore. As part of the mandate, Treize Communications will handle the entire PR strategy and implementation which includes personal branding, corporate news, developing the growing brand advocacy space in India.

Speaking on the same, Socxo CMO Ajit Narayan said, “We are glad to partner with Treize Communications for managing our PR duties. PR is an essential marketing tool in today’s time as it brings with it third-party endorsement and earned media value. We at Socxo strongly believe that brand advocacy as an important medium for marketing and we are glad to find the support from the team at Treize in creating awareness about the same. We were impressed with the agile marketing support and ideas coming from Sonam to help us in this journey towards building our brand and business.”

Speaking on the association with Socxo, Treize Communications founder and CEO Sonam Shah said, “We are glad to have Socxo onboard with us as we grow in the business of PR and Communications. Socxo is a start-up in a niche yet fast growing market of brand advocacy in India, thus making it exciting and challenging for us. We look forward to providing them path breaking PR solutions. It’s an interesting challenge for the team here and we look forward to our association with them."

January 3, 2020