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Tag: travellers

  • From Gen X to Gen Z: Booking.com decodes holiday home preferences for Indian travellers

    From Gen X to Gen Z: Booking.com decodes holiday home preferences for Indian travellers

    Mumbai: Travellers are increasingly looking for the home-away-from-home experience. From a beautiful homestay in the mountains to a serene beach villa overlooking the sea, Indians are seeking unique accommodations and immersive experiences while travelling. Booking.com, a global leader in connecting travellers with the widest choice of incredible places to stay, has released its inaugural Holiday Homes Outlook Report that delves into the unique preferences of different generations – Gen Z, Millennials and Gen X – when choosing holiday homes.

    Trends Through Generations

    When it comes to searching for a holiday home, each generation has distinct preferences and priorities While Gen X prioritises cleanliness and convenience with facilities like a kitchen, millennials prefer unique and immersive experiences with a simplified booking process. Gen Z focuses on location while selecting their holiday home as well as past and present reviews to make that choice.

    ●    Gen X (born between 1965-1980)

    ●    Gen X value cleanliness and tidiness for accommodation and they appreciate the convenience of having a well-equipped kitchenette or meal options, akin to the warmth of Indian hospitality.

    ●    Gen X travellers prioritise a reasonable and fair price (65 per cent) when choosing a homestay, prioritising budget-friendly options that offer value for money.

    ●    43 per cent state that they want more availability of homes during peak season

    ●    Additionally, nearly 39 per cent opt for country cottages as their preferred choice for holiday homes in India.

    ●    Millennials (born between 1981-1996)

    ●    Millennials seek unique stay experiences with nearly half (43 per cent) stating that they find farm stays as the most appealing option for a holiday home.

    ●    When it comes to the booking process, 51 per cent of millennials prefer a simplified and easy booking process

    ●    42 per cent prefer more options while searching for a holiday home and a broad range of different kinds of stay to choose from.

    ●    Millennials prioritise sustainability (35 per cent) when booking a homestay, preferring environmentally friendly and socially responsible accommodations.

    ●    Additionally, 52 per cent would like homestays to have no hidden costs or additional service

    ●    Gen Z (born between 1997-2012)

    ●    50 per cent of Gen Z prioritise location – proximity to beaches, local attractions and scenic views) play an important role.

    ●    Gen Z travellers gravitate towards city apartments (43 per cent) when choosing holiday homes in India.

    ●    42 per cent of Gen Z cite that being able to see past and present reviews of the property is an important factor while booking a holiday home.

    ●    Gen Z prioritises pet-friendly accommodations where travellers can bring along their furry friends.

    India’s Regional Revelations

    The demand for alternative accommodations is surging in India with travellers looking for unique properties that offer an alternative to the traditional hotel experience demonstrating continued traveller appreciation for a broad range of different kinds of stays and the unique hospitality they offer. However, regional preferences play a role, as travellers from different regions exhibit unique preferences when it comes to selecting a holiday home.

    ●    Travellers from South India prefer farm stays (46 per cent) and houseboats (38 per cent), while those living in East & Northeast India (23 per cent), as well as North and Central India (20 per cent), lean towards cosy cabins.

    ●    Travellers living in West India state that they prioritise clean and tidy accommodation (64 per cent), fair/reasonable price (66 per cent), location (63 per cent) and security of the property (62 per cent) as features they are most likely to consider when booking one type of holiday home over another.

    For the full Booking.com Holiday Home Outlook Report please visit the link here.  

  • Oyo launches new campaign capturing pulse of today’s travellers

    Oyo launches new campaign capturing pulse of today’s travellers

    Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers.

    “Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, Oyo aims to spread awareness about the key features on the Oyo app,” said the brand in a statement.

    The first film highlights the benefits of the ‘Nearby’ feature. Oyo’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the ‘Nearby’ icon. The second film is based on the ever-increasing need for flexibility when one travels. The film, therefore, highlights Oyo’s easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film promotes the ‘Search the View’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.

    The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team and it is directed by Vishvesh Krishnamoorthy from Corcoise Films.

    “Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports,” commented Oyo head of global brand Mayur Hola. “At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today.”

    Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable.”

    Oyo launched the brand campaign during the India vs South Africa ODI matches on TV. The brand campaign will be seen in multiple channels across GEC, news, infotainment and the kids genre, said the statement. “The company will also release the first film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. It will also feature the campaign on the Oyo app, co-Oyo app (for patrons) and across all its in-house digital communication mediums with customers, patrons and OYOpreneurs,” it further said.

  • Travellers need not use personal data to watch movies, says Abhibus CEO

    MUMBAI: Now, travellers can watch movies of their choice without internet on board a bus.

    Abhibus.com, India’s fastest growing online bus ticketing company, has launched a new product that offers onboard entertainment service to bus travellers. A unique feature of this Movies on Board product, ‘Abhimovies,’ is that bus travellers can watch movies of their choice without internet.

    ‘Abhimovies’ brings a new innovative feature which allows every passengers to watch movie of their choice on any device. Technology uses own WI-FI network without any data charges incurred by any customer watching onboard a bus. Movie content is pre-loaded on the app and updated frequently.

    “We felt passengers get limited onboard entertainment choice. Abhimovies will fill this gap. What is most exciting feature is that travellers don’t need to spend their internet data pack to watch these movies,” said Abhibus CEO and Founder Sudhakar Reddy.

    “Our pilot launch shows Abhimovies has become quite popular among bus travellers across our network, especially among people choosing long-journey,” he added.

    Bus operator can offer this product via Abhibus EDGE, the cloud-based software for operators to manage inventory, bus tracking facility and detailed reports to take greater over business control.

    Today, Abhibus achieved a milestone as the company completed its 10th anniversary. AbhiBus was founded on 29 May, 2007, on the simple idea to allow Indian bus travellers to book bus tickets at a click, from the convenience of their homes and offices.

  • PM Modi to be tourism mascot; ad agency screening under way

    PM Modi to be tourism mascot; ad agency screening under way

    MUMBAI: The leader is the natural ambassador. Why would there be any need to create a brand or national identity from celebrities/socialites? The nationalist is India’s most well-known face.

    Prime Minister Narendra Modi is all set to be the mascot of the Incredible India campaign with the Tourism Ministry deciding to finally drop plans to bring in any Bollywood stars, including Amitabh Bachchan, for the role which was vacant after ouster of Aamir Khan earlier this year.

    Earlier, names of leading stars Amitabh Bachchan and actress Priyanka Chopra were doing rounds for the campaign aimed at promoting India as a favourite tourist destination abroad.

    No Bollywood actor will now be engaged for the campaign targeted at attracting foreign travellers. Video footages of Modi during the last two-and-a-half years where he has talked about tourism in India and abroad will be utilised for the campaign, a senior ministry official told PTI.

    The ministry is planning to use — for audio and radio release — two types of communications of different durations where Modi had talked about the uniqueness and diversity of the various places in the country, the official said.

    The ministry is presently “working on selecting the footages”, the official said, adding that the campaign would be released in the next 40-45 days as the Indian tourism season starts by November-end due to favourable weather as also the Christmas holidays and New Year celebrations.

    The official said the process of selecting the agency, which will carry out the task of running the campaign, is also under the process.

    Earlier, the tourism minister Mahesh Sharma had endorsed Modi’s persona for the role, saying he is the “best face” to promote the Incredible India campaign. He had asserted that the country has witnessed a jump in the tourists inflow from the countries the prime minister had visited. He had said that the ministry need not have any Bollywood face for the campaign.

    Sharma said that the perception about India had changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period. So, who else could be the better face for Indian tourism than the Prime Minister, he added.

    A senior ministry official, supporting Sharma’s remarks, said the tourist inflow from countries such as the Australia, the UK, the US, Germany, Fiji, Brazil, Canada and Myanmar, among other, had witnessed a significant jump after the PM’s visit there.

    Though it was believed that Khan was eased out for his remarks on perceived intolerance, the ministry had maintained that he was not hired as the contract with the advertising agency had expired.

  • PM Modi to be tourism mascot; ad agency screening under way

    PM Modi to be tourism mascot; ad agency screening under way

    MUMBAI: The leader is the natural ambassador. Why would there be any need to create a brand or national identity from celebrities/socialites? The nationalist is India’s most well-known face.

    Prime Minister Narendra Modi is all set to be the mascot of the Incredible India campaign with the Tourism Ministry deciding to finally drop plans to bring in any Bollywood stars, including Amitabh Bachchan, for the role which was vacant after ouster of Aamir Khan earlier this year.

    Earlier, names of leading stars Amitabh Bachchan and actress Priyanka Chopra were doing rounds for the campaign aimed at promoting India as a favourite tourist destination abroad.

    No Bollywood actor will now be engaged for the campaign targeted at attracting foreign travellers. Video footages of Modi during the last two-and-a-half years where he has talked about tourism in India and abroad will be utilised for the campaign, a senior ministry official told PTI.

    The ministry is planning to use — for audio and radio release — two types of communications of different durations where Modi had talked about the uniqueness and diversity of the various places in the country, the official said.

    The ministry is presently “working on selecting the footages”, the official said, adding that the campaign would be released in the next 40-45 days as the Indian tourism season starts by November-end due to favourable weather as also the Christmas holidays and New Year celebrations.

    The official said the process of selecting the agency, which will carry out the task of running the campaign, is also under the process.

    Earlier, the tourism minister Mahesh Sharma had endorsed Modi’s persona for the role, saying he is the “best face” to promote the Incredible India campaign. He had asserted that the country has witnessed a jump in the tourists inflow from the countries the prime minister had visited. He had said that the ministry need not have any Bollywood face for the campaign.

    Sharma said that the perception about India had changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period. So, who else could be the better face for Indian tourism than the Prime Minister, he added.

    A senior ministry official, supporting Sharma’s remarks, said the tourist inflow from countries such as the Australia, the UK, the US, Germany, Fiji, Brazil, Canada and Myanmar, among other, had witnessed a significant jump after the PM’s visit there.

    Though it was believed that Khan was eased out for his remarks on perceived intolerance, the ministry had maintained that he was not hired as the contract with the advertising agency had expired.

  • OYO Rooms targets year-end travellers with new campaign

    OYO Rooms targets year-end travellers with new campaign

    MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of life with eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room.

     

    The tagline ‘OneForEveryone’ reinforces how OYO Rooms caters to a variety of traveller needs.

     

    Sharing details on the campaign, OYO Rooms CEO and founder, Ritesh Agarwal said, “We are thrilled to launch our latest ad campaign, ‘OneForEveryone,’ which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how OYO Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel-experience. We are confident that this campaign will trigger greater brand recall and preference for OYO Rooms when travellers start planning a holiday.”

     

    The campaign was conceptualised in-house by OYO’s creative team led by brand strategy head Bhaskar Thakur. External partners working on the campaign include The DZU Film Company director Daniel Upputuru and AD Tanya Katya.