ITV

Tag: Travel

  • travelxp partners with AzamTV; brings content to Africa

    travelxp partners with AzamTV; brings content to Africa

    MUMBAI: After venturing into 4K, travelxp is in news for tying up with Azam Tv, and reaching out to audiences in Tanzania, Kenya, Uganda, Malawi & Rwanda. Azam TV is a brand in broadcasting industry in eastern Africa, and claims to have millions customers across the said countries.

    travexp is a Indian lifestyle channel attempting to make a mark internationally after its launched in February 2011. The customers of AzamTV will enjoy travel programming filmed in HD over 40 countries.

    Having a footprint in North America, Middle-East and the Indian Subcontinent, the channel’s entry into the east African region is a sure shot boost. The channel says that the shows like Xplore Hong Kong, Strictly Street, Bliss and Quest are favourite amongst its audiences.

    Commenting on the occasion, travelxp CEO and MD Prashant Chothani said “Africa is a market with enormous potential. The percentage penetration and growth of pay TV population is one of the fastest growing markets in the world. With content syndicated in over 40+countries, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences. We are pleased to join hands with AzamTV to distribute our high quality content to entertain the viewers of Africa”

    Azam Media Limited COO Jacob Joseph added, “ We are glad to have travelxp in our bouquet. It is the most watched channel and perhaps the one &only channel that portray ‘ Life into Reality’. The channel that don’t settle for less but aimed for its best’.As our slogan ‘Entertainment for Everybody.’

  • travelxp partners with AzamTV; brings content to Africa

    travelxp partners with AzamTV; brings content to Africa

    MUMBAI: After venturing into 4K, travelxp is in news for tying up with Azam Tv, and reaching out to audiences in Tanzania, Kenya, Uganda, Malawi & Rwanda. Azam TV is a brand in broadcasting industry in eastern Africa, and claims to have millions customers across the said countries.

    travexp is a Indian lifestyle channel attempting to make a mark internationally after its launched in February 2011. The customers of AzamTV will enjoy travel programming filmed in HD over 40 countries.

    Having a footprint in North America, Middle-East and the Indian Subcontinent, the channel’s entry into the east African region is a sure shot boost. The channel says that the shows like Xplore Hong Kong, Strictly Street, Bliss and Quest are favourite amongst its audiences.

    Commenting on the occasion, travelxp CEO and MD Prashant Chothani said “Africa is a market with enormous potential. The percentage penetration and growth of pay TV population is one of the fastest growing markets in the world. With content syndicated in over 40+countries, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences. We are pleased to join hands with AzamTV to distribute our high quality content to entertain the viewers of Africa”

    Azam Media Limited COO Jacob Joseph added, “ We are glad to have travelxp in our bouquet. It is the most watched channel and perhaps the one &only channel that portray ‘ Life into Reality’. The channel that don’t settle for less but aimed for its best’.As our slogan ‘Entertainment for Everybody.’

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • Animal Planet HD World to air ‘Wild France’

    Animal Planet HD World to air ‘Wild France’

    MUMBAI: France is known for its delicious food and wines, great art and architecture and celebrated culture of all kinds. But there’s another side to this popular destination that is not as visible – its wild side. Journey through Wild France with Animal Planet HD World’s fascinating new series and observe life in Europe’s typical ecosystems.

     

    Travel through the country where the rich, fertile and well-watered soil has given birth to an exceptional wildlife. Deep in the French countryside, it is possible for the adventurous to spot brown bears, wild boar, griffon vultures or wolves.  These are among the creatures getting the chance and space to regain their old hunting grounds in France’s many mountains, valleys and forests. Presenting the highest-quality footage ever seen, Wild France will air from 21 January 2016 every Thursday at 9 pm.

     

    From the shores of the Atlantic Ocean to the bottom of the Mediterranean Sea; from estuaries and wild rivers to marsh lands and wetlands; from high mountains and deep forests to hedged farmland and peri-urban countryside, discover the natural splendour of this beautiful country. Spanning the seasons, this stunning mini-series explores the subtle mechanisms at work in each ecosystem that enable it to flourish. All manner of life, from the minute to the massive, is captured in immersive detail, enabling viewers to examine the incredible range of interactions between species and follow their daily quest for survival.

     

    The show features striking photography and locations all across France, from Alsace and the Alps to the Pyrenees and the island of Corsica, to document the diversity and behaviour of the nation’s wildlife.

  • Zee Lamhe launches on Freeview in UK

    Zee Lamhe launches on Freeview in UK

    MUMBAI: Zee’s entertainment channel, Lamhe, has found a place on Freeview in the Greater Manchester area as a part of the basic digital terrestrial service. Estimates put the reach of the channel at 1.2 million and increasing the reach of Zee Lamhe to 13 million homes in UK.

     

    Lamhe was launched earlier this year to showcase good quality south Asian entertainment such as drama, classics and Bollywood, lifestyle, cookery and travel. The FTA channel is also available on Sky Digital.

     

    Speaking to media247, Zee FTA channels business head Archana Kanade said, “Lamhe has been going from strength to strength in a short period of time since it started broadcasting earlier this year in June. The channel offers a distinct viewing experience by offering content that is not available anywhere else and it is outperforming other GEC channels that have been in the market for longer and beating them at certain slots since being BARB rated. Over 10% of Manchester’s population is South Asian, with Freeview being a popular platform here. It is great that an even wider audience will now be able to enjoy the unique offerings of Lamhe.”

     

    Lamhe broadcasts old shows that it feels is of quality that can engage UK viewers.  Freeview is UK’s only FTA digital terrestrial TV service.

  • NDTV launches channels on StarHub TV

    NDTV launches channels on StarHub TV

    MUMBAI: India’s leading News broadcaster entered Singapore on 18 October with two of its premium channels, NDTV 24×7 and NDTV Good Times showcasing on StarHub TV

    NDTV 24×7 is a 24hour English language news and infotainment channel with news from India and around the world now available in over 78 countries. NDTV Good Times, India’s first travel & lifestyle channel, is for global viewers keen to experience and explore the Indian lifestyle. Be it food, travel, wellness, shopping or just plain indulgence, it is India’s everyday lifestyle expert.

    Speaking on the occasion, Rohit Jaiswal, Associate Vice President, Network Distribution and Affiliate Sales, NDTV, said, “We are very pleased to announce the launch of our channels on StarHub TV. Like in other parts of the world, our channels, which are now available in over 78 countries, will aid Indian expatriates and everyone else who has an interest in India keep abreast with a constantly evolving India.”

    “We are pleased that India’s leading broadcaster, New Delhi Television, has chosen StarHub TV as its preferred platform to showcase their premium channels to the Singapore audience. The addition of NDTV 24×7 and NDTV Good Times will strengthen StarHub TV’s Indian content line-up by offering more entertainment choices for our customers. NDTV 24×7 will help our viewers stay informed with round-the-clock news updates from award-winning newscasters, whilst lifestyle-centric channel NDTV Good Times will cater to viewers with a keen interest in Indian fashion, travel, food and wellness”, said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

    The channels are also available on StarHub TV Anywhere via www.starhubtvanywhere.com. TV Anywhere is StarHub’s multiscreen solution which allows StarHub TV customers to watch their favorite TV channels on their subscription plan using their personal devices.

  • Greymatter to debut at MIPCOM 2013

    Greymatter to debut at MIPCOM 2013

    Greymatter Entertainment – a 360 degree media company offering end-to-end creative solutions and production services for broadcast, celluloid and digital platforms – is debuting at this year’s MIPCOM with a host of new and innovative formats.

    For a company which produces content across genres, including reality, music, travel, lifestyle, game show and documentary, participating in the world’s largest content market is possibly a natural next step. Says Greymatter Entertainment owner Rahul Sarangi, “MIPCOM helps you network with global content buyers. The market is also a platform for companies with new formats.”

    We believe most of our formats are very differentiated yet palatable to the global audience, says Rahul Sarangi

    So what’s on offer at the fest? “We will launch a factual documentary titled ‘Tribes of the World’, an award winning show ‘Bikini Café’, a never-seen before music reality format named ‘Remix’ and a series about unconditional love christened ‘Thanks Maa’,” Sarangi answers.

    For the uninitiated, Tribes of the World is a factual documentary which explores the unexplored and unseen faces of tribal India. Bikini Café is about testing one’s entrepreneurial skills of owning a shack while Thanks Maa gives mothers a chance to relive their dreams.

    Elaborating on his plans, Sarangi says: “We are looking at co-producing interesting formats/content under the genres we specialise. As far as selling is concerned, one of our music formats ‘Remix’ has been sold to a few markets and is distributed by Global Agency. We have also recently concluded a very successful co- production deal with Novovision on 52 x 30 min non-dialogue humour episodes for the global market.”

    What does Greymatter expect to achieve at MIPCOM 2013? “As you would be aware, Indian broadcasters don’t give rights to producers, but we have figured that if we have a global partner, then we can retain rights and make it a global success. We believe most of our formats are very differentiated yet palatable to the global audience,” explains Sarangi, adding: “We expect to strike some interesting co-production, distribution or strategic partnership with global companies that suit our profile.”

    On the subject of markets, Sarangi says the company is open to any market, from America and Europe to the Middle East and Asia, as long as it shares Greymatter’s sensibilities. The firm will concentrate on platforms like IPTV, mobile and free to air.