Highlights:
• Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
• Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013
• Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Earls Tourism Limited
Note:
• The analysis is based on Ad Volume in Seconds
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• Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012
 |
• Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013
• Travel and Tourism Advertising also witnessed growth during Quarter 3 in comparison with Quarter 1 & 2
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• Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Pearls Tourism Limited
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
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Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com