Mumbai: MakeMyTrip has introduced a new and innovative payment model, ‘Book with No Payment,’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment.
MakeMyTrip chief operating officer Vipul Prakash shared that the feature is widely appreciated by the customers and has boosted the company’s business. He said, “Within the first month of launch, we observed a significant uptick in the use of this feature across the country, with a spike in hotel bookings slated to be actualized two months from now. Significantly, 35 per cent of the bookings, leveraging the feature, are currently coming from tier II and III markets.”
To introduce this feature, the online travel booking company has also launched a campaign featuring its brand ambassadors Alia Bhatt and Ranveer Singh. The high-blitz ad campaign highlights how the travel booking experience is evolving fast with the key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai.’
This breakthrough feature is available for the majority of hotels on the MakeMyTrip and Goibibo apps and can be availed if the traveller makes a booking more than five days before the actual check-in date.
The feature was created to help travellers with uncertain travel plans or those who book far in advance of their departure date by allowing them to pay later, up to 72 hours before check-in, as per hotel policy, easing any travel-related financial anxiety.
The traveller needs to pay just one rupee to authenticate the payment method (including UPI/net banking/credit and debit cards and wallets) to make a hotel booking. In the event of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount, i.e., one rupee, in the original payment mode.
