MUMBAI: Railyatri and Intrcity Smartbus, under Stelling Technologies, have onboarded digital marketing agency Mashrise as their official monetisation partner. The deal will see Mashrise spearhead integrated revenue strategies across the brands’ extensive digital and offline ecosystems, tapping into the fast-evolving intercity mobility segment.
With this mandate, Mashrise will design and execute brand campaigns across mobile apps, in-app integrations, branded content, and transit media on Railyatri and Intrcity buses. Offline activations will include smart screens, on-ground events, and experiential zones inside premium buses operating across major Indian corridors.
“We are excited to partner with Intrcity & Railyatri, who have modernised the Indian travel experience. With this mandate, our goal is to create innovative, high-impact monetisation solutions that not only unlock new revenue channels but also enhance the commuter experience for millions of users”, said Mashrise co-founder Mrityunjay Kumar.
Railyatri and Intrcity have emerged as leading players in long-distance mobility, with Intrcity Smartbus offering features like onboard washrooms, AI-led fleet tracking, and real-time customer support. The partnership aims to blend these technology-led services with tailored brand experiences.
“We take pride in deeply integrating with brands and providing them solutions that are both digital and on-ground. Our partnership with Mashrise, given their strong foothold in the media and advertising world, will elevate the brand solutions we offer”, said Railyatri & IntrCity founding member Dinesh Rathi.
With Railyatri servicing millions of train travellers and Intrcity operating on key interstate routes, this tie-up is poised to generate high-ROI brand integrations, giving advertisers access to a highly engaged and mobile-first audience.
The partnership signals Railyatri’s next growth leap as it sharpens its commercial focus and enhances its position as a key media asset in India’s travel-tech sector.