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Tag: tradition

  • Sony SAB stars share their festive plans for Dhanteras 2024

    Sony SAB stars share their festive plans for Dhanteras 2024

    Mumbai: As Dhanteras approaches, signalling the start of Diwali celebrations, Sony SAB’s leading actors reveal their preparations for this auspicious occasion. Traditionally marked by the purchase of new items during the favourable muhurat, Dhanteras is a time for spiritual victory and prosperity. Here’s how these beloved stars plan to celebrate this year:

    Prachi Bansal, who portrays Sita in Shrimad Ramayan, shares, “On Dhanteras, my mom usually takes care of everything that needs to be bought. But since I’ve been living alone for some time now, I make sure to do the pooja. Whenever I have a break from shooting, I try to buy something for my mom and dad. I have never really bought anything for myself, and even this year, if I find the time, I would definitely like to buy new utensils and gold for my mom.”

    Garima Parihar, who plays Deepti in Pushpa Impossible, states, “Every Dhanteras, we usually welcome prosperity by buying gold, but this year, I’ve decided to start my Diwali celebrations with something different and exciting—a new car! It’s a fresh beginning for the festive season, and I’m sure it’s going to be an amazing ride ahead, both literally and figuratively. Here’s to embracing new traditions and looking forward to all the joy and celebrations Diwali brings!”

    Mansi Sharma, who stars as Shilpa Khanna in Badall Pe Paon Hai, notes, “On this Dhanteras, I believe it’s important to buy a silver plate for the pooja, as it brings purity and good luck. Silver has a special place in our traditions, and using it in the rituals is believed to invite blessings. This year, I’m excited to add something unique to my collection, something special that will not only be part of the celebrations but also remind me of the joy and positivity of this festive season.”

    Shefali Rana, who plays Poonam Khanna in Badall Pe Paon Hai, emphasises, “Dhanteras marks the beginning of festivities as we welcome prosperity and happiness into our homes. The preparations, like creating vibrant rangolis to adorn the entrance, lighting diyas that bring warmth and light, and decorating the home with colourful torans, are filled with excitement and anticipation. We also indulge in purchasing new clothes and jewellery, especially precious gold, which is believed to attract good fortune. Every small act, from cleaning the house to arranging for the pooja, carries a deep sense of joy and positivity, setting the tone for the festive season ahead.”

  • Crafting timeless elegance: The journey of Chandrika Raamz

    Crafting timeless elegance: The journey of Chandrika Raamz

    Mumbai: In the vibrant heart of Hyderabad, emerges Chandrika Raamz, weaving tradition with innovation. Established in 2013 by the dynamic duo, Chandrika and Raamz, this fashion powerhouse is not just a brand but a celebration of their cinematic journey in Tollywood, envisioning a global redefinition of men’s fashion. The duo infuses narratives of craftsmanship and artistry into each piece, reflecting a love for heritage, modernity, and individuality.

    Ushering sartorial elegance in their silhouettes, Chandrika Raamz embodies an amalgamation of class and sophistication, rooted in the co-founders’ global aspirations and rich experiences in Tollywood costume designing. Having graced two consecutive seasons of the prestigious ‘Lakme Fashion Week,’ the brand boasts a clientele resembling a constellation of stars—Rajnikanth, Akkineni Nagarjuna, Rana Daggubati, Vijay Deverkonda, and Vikram. This portfolio echoes their prowess in the corridors of the fashion elite.

    Indiantelevision.com in an interview with Chandrika Raamz gained insights on their brands’ inception, their stand-out aspect, and more.

    Edited Excerpts:

    On the inspiration behind the establishment of Chandrika Raamz in 2013 and how has it evolved since its inception

    Founded in 2013, we emerged from a rich experience in Tollywood industry, envisioning a global redefinition of men’s fashion. Together, we merged our individual inspirations – one rooted in childhood memories and color aesthetics, the other in the beauty of natural landscapes and human interactions. This harmonious fusion is evident in our brand’s evolution over the years, from our flagship store’s inauguration in 2013 to the diverse collections, iconic collaborations, and social causes we champion today. Our brand was born from childhood dreams and a passion for design, and it has now become a beacon of luxury menswear, celebrating tradition, individuality, and the vibrant colors of life.

    On the stand-out aspect of Chandrika Raamz, amidst a sea of fashion brands

    The brand stands out with our unique and meticulous use of raw materials, crafted by skilled artisans, transcending each piece into a testament of heritage, craftsmanship, and individuality. Both of us brought in our diverse expertise to create clothing that redefines classic silhouettes with vibrant prints.

    On Chandrika Raamz’s collaboration with several iconic brands and celebrities influencing their design process and brand narrative

    We have gotten a lot of creative inspiration from working with well-known brands and celebrities. Our design approach has become more innovative as a result of working with people who bring different viewpoints and special talents. Products that surpass traditional design norms while adhering to high standards have been produced as a result of this collaborative effort.

    On maintaining a balance between creating pieces that are trendy yet timeless

    To strike the correct mix between modernity and traditionalism takes time and effort. To make sure the designs are timeless and relevant, we review our approach on a regular basis in light of changing consumer demands and market trends.

    On the inspiration behind the creation of “Raamz Junior”  its contribution to the overall vision of Chandrika Raamz

    The inception of “Raamz Junior” by Chandrika Raamz was driven by our desire to meet the needs of a younger demographic aged 0-14. This new line not only provides stylish and comfortable clothing for children but also addresses the concerns of mothers searching for designer ethnic wear for their little ones, transforming each occasion into a blend of joy and style. This strategic expansion aligns seamlessly with our commitment to offering elegance and comfort, creating a holistic brand experience that resonates with the discerning consumer, both online and offline.

    On your future expansion plans regarding geographical reach and potential new lines or collaborations on the horizon

    We are looking at a future geographical expansion, aiming to reach a global audience with our luxury menswear collections. We will also be exploring new collaborations to diversify our offerings while staying true to our commitment to craftsmanship, heritage, and individuality. With a strong foundation in Hyderabad and many notable collaborations, we seek to continue our journey of redefining men’s fashion in different parts of India starting from the North Indian market and then expanding to other markets as well.

  • Mahuaa media chairman honored at dr. rajendra prasad jayanti samaroh

    Mahuaa media chairman honored at dr. rajendra prasad jayanti samaroh

    MUMBAI: Chairman of Mahuaa Media Pvt. Ltd., Mr P.K. Tewari, was recently honoured with the ‘Bhojpuri Ratna Sammaan’ at the Dr Rajendra Prasad Jayanti Samaaroh held in Gurgaon, Haryana. The ceremony was organized by the Purvanchal Ekta Manch. Mr. Tewari was felicitated with this  honour for his special contribution in propagating Bhojpuri language, culture and tradition, pan India. As is widely known, Mahuaa Media has carved a niche for itself in the regional as well as national entertainment platforms.

    The  establishment of Mahuaa TV became the first step towards the fulfillment of the vision and ideals of Mr. P.K. Tewari. The channel has largely been successful in bringing to the fore the Bhojpuri sensibilities and culture which had been dormant till not very long back. Because of its magnificent run, Mahuaa TV has lent a brand value to Bhojpuri entertainment across the country.

    Several other reputed persons in varied fields were felicitated at the Dr Rajendra Prasad Jayanti Samaaroh. Popular Bhojpuri celebrities impressed the audience with the performances a huge crowd had gathered to witness the ceremony.

    It is important to note that Mahuaa has become a part of the lives of its viewers, a medium they more than identify with. More than being a successful television channel, Mahuaa has become the simulacrum of everything that the Bhojpuri civilization stands for, in India and beyond. As the platform for entertainment and viewer-satisfaction continues to steadily magnify, the channel is determined to explore newer vistas and live up to its tagline- ‘Dhadkan Manoranjan Ke’.